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Augustus Media
What Does Augustus Media Do?
Augustus Media is a multi-award-winning modern media company based in Dubai, UAE. It operates popular digital-first media brands including Lovin Dubai, Lovin Saudi, and Smashi TV. The company focuses on producing and publishing relevant, timely, and positive local news, culture, lifestyle, and business content tailored for a young, digitally-savvy audience across the Middle East and North Africa (MENA) region. Augustus Media leverages social media, video, and engaging online content to connect with its communities.
Where Is Augustus Media's Headquarters?
HQ Function
The headquarters serves as the central hub for Augustus Media's operations, including editorial strategy, content creation, video production, commercial activities, technology development, and overall business management for its various media brands.
Notable Features:
The office is situated in Dubai Media City, offering a modern workspace designed to foster creativity and collaboration. It is equipped with facilities necessary for digital content production and media operations.
Work Culture:
Augustus Media cultivates a dynamic, innovative, and fast-paced work environment. The culture emphasizes creativity, digital-first thinking, local relevance, and a passion for storytelling, attracting talent focused on modern media trends.
HQ Significance:
Its location in Dubai Media City places Augustus Media at the heart of the MENA region's media industry, providing strategic access to talent, partnerships, and a thriving ecosystem conducive to growth and innovation in digital publishing.
Values Reflected in HQ: The headquarters likely reflects Augustus Media's values of innovation, agility, community engagement, and digital excellence through an open, collaborative, and tech-enabled environment.
Location:
Augustus Media primarily focuses on the MENA region with strategically located offices in Dubai (UAE), Riyadh (Saudi Arabia), and Cairo (Egypt). These offices support localized content creation, editorial management, sales, marketing, and business development for its digital media brands like Lovin Dubai, Lovin Saudi, Lovin Cairo, and Smashi TV, ensuring relevance and reach across diverse Arab audiences. While its core operations are regional, its digital content has a global reach, particularly among Arabic-speaking communities worldwide.
Street Address:
Office 206, Building 2, Dubai Media City
City:
Dubai
State/Province:
Dubai
Country:
United Arab Emirates
Where Else Does Augustus Media Operate Around the World?
Riyadh, Saudi Arabia
Address: Augustus Arabia FZ LLC, 7124 King Fahad Branch Road, Al Olaya, ALAWWAL, Building 2, Floor 1, Office 12, Riyadh 12212-2421, KSA
To deliver hyper-local news, lifestyle, and cultural content relevant to the Saudi audience and expand Augustus Media's footprint in a key and rapidly growing GCC market.
Cairo, Egypt
Address: Augustus Media LTD, Office 701, The Greek Campus, 171 El Tahrir St., Ad Dawawin, Abdeen, Cairo Governorate 4272051, Egypt
To create engaging and relevant local content for the Egyptian market, foster local partnerships, and significantly grow the audience base for Augustus Media's brands in North Africa.
Buying Intent Signals for Augustus Media
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Augustus Media? Meet the Executive Team
As of April 2025, Augustus Media' leadership includes:
Who's Investing in Augustus Media?
Augustus Media has been backed by several prominent investors over the years, including:
What Leadership Changes Has Augustus Media Seen Recently?
In the past 12 months, Augustus Media notably appointed Helen Farmer as Editorial Director for Lovin Dubai and Smashi. Publicly available information does not indicate other major C-level or VP-level executive exits during this period.
New Appointments:
What Technology (Tech Stack) Is Used byAugustus Media?
Discover the tools Augustus Media uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Augustus Media Email Formats and Examples
Augustus Media likely uses a common professional email format. Based on industry standards and publicly available information for related personnel, the most probable format is using the first name followed by the company domain.
[first]@weareaugustus.com
Format
example.person@weareaugustus.com
Example
85%
Success rate
What's the Latest News About Augustus Media?
Campaign Middle East • May 2, 2024
Augustus appoints Helen Farmer as Editorial Director for Lovin Dubai and Smashi
Augustus Media announced the appointment of Helen Farmer as the new Editorial Director for its flagship brands Lovin Dubai and Smashi. Farmer brings a wealth of experience in media and content creation to her new role....more
BroadcastPro ME • March 28, 2023
Augustus Media on SMASHI TV’s growth and future
Richard Fitzgerald, CEO of Augustus Media, discusses the growth trajectory of SMASHI TV, the first Arabic-language business news streaming service, and its plans for future expansion and content development....more
Campaign Middle East • May 23, 2023
Augustus Media expands into Pakistan with ‘Lovin Pakistan’
Augustus Media announced its expansion into the Pakistani market with the launch of 'Lovin Pakistan', aiming to replicate its successful city-guide model by providing localized content for audiences in Pakistan....more
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