What Does WDR Do?

Total employees4059
HeadquartersCologne
Founded1956

Westdeutscher Rundfunk Köln (WDR) is a major German public-broadcasting institution headquartered in Cologne, North Rhine-Westphalia. As a key member of the ARD consortium, WDR is one of Europe's largest and most influential broadcasters. It produces a comprehensive range of content across television, radio, and digital platforms, renowned for its high-quality news coverage, in-depth investigative journalism, diverse cultural programming, popular entertainment shows, and extensive regional reporting. WDR plays a vital role in shaping public discourse, fostering cultural identity, and providing reliable information to millions of people in Germany.

Where Is WDR's Headquarters?

WDR officeWDR officeWDR officeWDR office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative, editorial, and production hub for WDR's extensive television, radio, and online operations. It coordinates content creation, broadcasting, and strategic management for the entire organization.

Notable Features:

The Cologne headquarters complex includes iconic buildings such as the 'Filmhaus,' 'Vierscheibenhaus,' and the WDR Arkaden. It houses numerous state-of-the-art studios, editorial offices, technical facilities, and archives. Its central location near the Cologne Cathedral makes it a recognizable landmark.

Work Culture:

A dynamic, creative, and mission-driven environment characterized by journalistic independence, public service values, and innovation. WDR fosters collaboration among a diverse workforce of media professionals dedicated to quality programming and technological advancement.

HQ Significance:

The Cologne headquarters is the nerve center of Germany's largest public broadcaster, pivotal for media production, regional cultural identity, and national public discourse. It symbolizes media freedom, journalistic integrity, and the importance of public service broadcasting in a democratic society.

Values Reflected in HQ: The scale, technological sophistication, and central location of the WDR headquarters reflect its commitment to comprehensive public service, journalistic excellence, cultural enrichment, regional connection, and innovation in media.

Location:

While WDR's primary mandate is to serve the state of North Rhine-Westphalia and Germany, its influence and content extend globally. WDR productions, particularly documentaries, cultural programs, and children's content (like 'Die Sendung mit der Maus'), are distributed internationally through program sales and co-productions. As part of the ARD network, WDR contributes to Deutsche Welle (DW), Germany's international broadcaster, and benefits from ARD's extensive network of foreign correspondents, providing global news coverage for its domestic audience. WDR's online services and media library (Mediathek) are also accessible to users worldwide, further broadening its international reach.

Street Address:

Appellhofplatz 1

City:

Cologne

State/Province:

North Rhine-Westphalia

Country:

Germany

Where Else Does WDR Operate Around the World?

Düsseldorf, North Rhine-Westphalia/Germany

Address: Stromstraße 24, 40221 Düsseldorf, Germany

Provides dedicated local and regional coverage for Düsseldorf and its surrounding metropolitan area, ensuring close connection with the audience in this important political, economic, and cultural center.

Essen, North Rhine-Westphalia/Germany

Address: III. Hagen 31, 45127 Essen, Germany

Delivers tailored news, cultural reports, and stories specific to the Ruhrgebiet, addressing the interests and concerns of its diverse communities.

Münster, North Rhine-Westphalia/Germany

Address: Mondstraße 144-146, 48155 Münster, Germany

Focuses on providing comprehensive local news, information, and cultural programming for the Münsterland area, reflecting its distinct rural and urban characteristics.

Berlin, Berlin/Germany

Address: Wilhelmstraße 67A, 10117 Berlin, Germany (ARD-Hauptstadtstudio)

Ensures WDR's audience receives extensive and in-depth coverage of national politics, federal government activities, and parliamentary affairs directly from Berlin.

Buying Intent Signals for WDR

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading WDR? Meet the Executive Team

As of April 2025, WDR' leadership includes:

Tom Buhrow - Intendant (Director General)
Dr. Katrin Vernau - Verwaltungsdirektorin (Administrative Director)
Jörg Schönenborn - Programmdirektor Information, Fiktion und Unterhaltung (Program Director Information, Fiction and Entertainment)
Andrea Schafarczyk - Programmdirektorin NRW, Wissen und Kultur (Program Director NRW, Knowledge and Culture)
Dr. Brigitta Nickelsen - Direktorin Produktion und Technik (Director of Production and Technology)

Who's Investing in WDR?

WDR has been backed by several prominent investors over the years, including:

Westdeutscher Rundfunk (WDR) is a public service broadcasting organization. It is primarily funded by license fees (Rundfunkbeitrag) collected from households and businesses in Germany, as mandated by the Interstate Broadcasting Treaty. WDR does not have private shareholders or traditional investors; its funding structure is designed to ensure its independence and commitment to public service.

What Leadership Changes Has WDR Seen Recently?

Hire1
Exits1

Key executive activities at WDR in the past year include a significant appointment in program direction. Additionally, long-serving Director General Tom Buhrow announced his decision not to seek a third term after his current contract concludes at the end of 2024, signaling an upcoming leadership transition.

Departures

Valerie Weber, Valerie Weber departed from her role as Program Director for NRW, Knowledge, and Culture, paving the way for a successor.

New Appointments:

Andrea Schafarczyk, Andrea Schafarczyk took office as the new Program Director for NRW, Knowledge, and Culture.

What Technology (Tech Stack) Is Used byWDR?

Discover the tools WDR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WDR Email Formats and Examples

Westdeutscher Rundfunk (WDR) typically uses standardized email address formats for its employees, common in large German organizations. The most prevalent formats are likely 'firstname.lastname@wdr.de' or variations involving initials. Using the correct format increases the likelihood of reaching the intended recipient.

firstname.lastname@wdr.de or f.lastname@wdr.de (first initial then lastname)

Format

maria.musterfrau@wdr.de

Example

90%

Success rate

What's the Latest News About WDR?

DWDL.deJanuary 19, 2024

Westdeutscher Rundfunk: WDR TV Director Schönenborn: 'Linear television is anything but dead'

Jörg Schönenborn, WDR's Program Director for Information, Fiction, and Entertainment, affirmed the continued relevance of linear television, stating it is 'anything but dead.' He outlined WDR's strategies for navigating the evolving media landscape and maintaining viewer engagement....more

Tagesschau.deJune 27, 2023

Westdeutscher Rundfunk: Tom Buhrow will not extend WDR contract beyond 2024

WDR Director General Tom Buhrow announced that he will not seek a third term in office. His current contract is set to expire at the end of 2024, after which he will leave his post. Buhrow has led WDR since 2013....more

WDR Press (e.g. wdr.de/unternehmen)May 1, 2023

Westdeutscher Rundfunk: Andrea Schafarczyk becomes new WDR Program Director for NRW, Knowledge and Culture

Andrea Schafarczyk officially assumed her role as WDR's Program Director for NRW, Knowledge and Culture. She succeeded Valerie Weber and is responsible for a wide range of regional programming, knowledge-based content, and cultural broadcasts across WDR platforms....more

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