What Does Waze Do?

Total employees401
HeadquartersRa'anana
Founded2008

Waze is a subsidiary of Google that provides a community-driven GPS navigation software app. It works on smartphones and tablets with GPS support. Waze helps drivers find the optimal routes by collecting real-time traffic data, road conditions, police traps, accidents, and other hazards from its users. Users can actively report incidents, contributing to a dynamic and up-to-date map for everyone. Acquired by Google in 2013, Waze continues to operate as a distinct brand, leveraging its strong community base to offer unique navigation experiences.

Where Is Waze's Headquarters?

Waze officeWaze officeWaze officeWaze office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main research and development (R&D) center, product development, engineering hub, and operational headquarters for Waze's global activities.

Notable Features:

Modern tech office facilities designed to foster collaboration and innovation, typical of leading technology companies. May include open-plan workspaces, recreational areas, and advanced technology infrastructure.

Work Culture:

Known for a dynamic, fast-paced, and innovative work environment. Emphasizes community, user feedback, and data-driven decision-making. As part of Google, it also benefits from Google's broader company culture while retaining some of its original startup spirit.

HQ Significance:

The Ra'anana office is the birthplace of Waze and continues to be the core engine driving its technological advancements and product evolution. It's a testament to Israel's vibrant tech scene ('Silicon Wadi').

Values Reflected in HQ: The HQ operations reflect Waze's core values of community collaboration, innovation in real-time data, and a commitment to improving everyday driving experiences for users worldwide.

Location:

Waze supports its global user base through a network of offices (often integrated with Google's global infrastructure) and a vast, active volunteer community. Key functions supported globally include: engineering and product development (primarily in Israel), mapping operations, community management and support, localization, business development for Waze Ads, partnerships (e.g., Waze for Cities, Waze Beacons Program), and marketing. Its service is available in numerous countries and languages, powered by its users' real-time data contributions.

Street Address:

HaTidhar St 14 (or nearby in the Ra'anana industrial area - specific building details can vary)

City:

Ra'anana

State/Province:

Central District

Country:

Israel

Where Else Does Waze Operate Around the World?

Mountain View, California, USA

Address: Googleplex, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Co-located/integrated with Google HQ)

Key hub for North American operations, strategic decision-making post-acquisition, and leveraging synergies with other Google products and services.

New York, NY, USA

Address: Google Building, 111 8th Ave, New York, NY 10011, USA (Likely co-located within Google's NYC offices)

Serves as a major hub for advertising clients, media partnerships, and tapping into the dense urban environment for product testing and feature development related to city driving.

London, United Kingdom

Address: Google UK, Pancras Square, Kings Cross, London N1C 4AG, UK (Likely co-located within Google's London offices)

Key operational base for the European market, addressing region-specific navigation challenges, traffic regulations, and building local partnerships.

Buying Intent Signals for Waze

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Waze? Meet the Executive Team

As of April 2025, Waze' leadership includes:

Guy Berkowicz - Head of Waze
Chris Phillips - VP & General Manager, Google Geo (Oversees Waze, Maps, Earth, Street View)

Who's Investing in Waze?

Waze has been backed by several prominent investors over the years, including:

Google (Acquirer)
BlueRun Ventures (Pre-acquisition)
Magma Venture Partners (Pre-acquisition)
Vertex Ventures Israel (Pre-acquisition)
Kleiner Perkins Caufield & Byers (Pre-acquisition)
Horizons Ventures (Pre-acquisition)

What Leadership Changes Has Waze Seen Recently?

Hire2
Exits1

In the past year, Waze saw a significant leadership transition with former CEO Neha Parikh departing. Waze was further integrated into Google's Geo division, led by Chris Phillips. Guy Berkowicz currently leads Waze operations.

Departures

Neha Parikh, Neha Parikh departed as CEO of Waze following its closer integration with Google's Geo division.

New Appointments:

Chris Phillips, Chris Phillips appointed to lead Google's combined Geo efforts, including Waze.
Guy Berkowicz, Guy Berkowicz assumed leadership as Head of Waze.

What Technology (Tech Stack) Is Used byWaze?

Discover the tools Waze uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Waze Email Formats and Examples

Waze employees, being part of Google, may use Google's standard email formats (@google.com) or retain Waze-specific addresses (@waze.com). Common professional email formats are typically combinations of first name, last name, or initials.

For @waze.com addresses, common formats could include [firstinitial][lastname]@waze.com or [firstname]@waze.com. For @google.com, it's often [username]@google.com.

Format

johnd@waze.com or john.doe@waze.com (examples for @waze.com) / jdoe@google.com (example for @google.com)

Example

85%

Success rate

What's the Latest News About Waze?

TechCrunch • February 27, 2024

Waze news title: Waze gets a redesign to make reporting traffic incidents easier

Waze rolled out a redesigned reporting menu aimed at making it simpler and quicker for users to report traffic conditions, hazards, police presence, and other incidents on the road. The update features a more visual and streamlined interface....more

The Verge • March 18, 2024

Waze news title: Waze now integrates Apple Music on iOS

Waze announced the integration of Apple Music into its iOS app, allowing iPhone users to control their Apple Music playback directly from the Waze navigation screen. This follows existing integrations with other audio streaming services....more

9to5Google • November 14, 2023

Waze news title: Waze starts showing real-time EV charging station availability in the US & Canada

Waze began rolling out a feature to display real-time availability of EV charging stations across the United States and Canada, in partnership with providers like EVgo. This helps EV drivers locate and use chargers more effectively....more

Reuters • September 7, 2023

Waze news title: Google to lay off staff at Waze as part of maps consolidation

Google announced layoffs at Waze as part of its strategy to consolidate Waze's advertising system with Google Ads technology, following the merger of Waze into the Google Geo division. The core Waze services and app remain....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Waze, are just a search away.