What Does Wayland Baptist University Do?

Total employees711
HeadquartersPlainview
Founded1908

Wayland Baptist University (WBU) is a private, Christian university affiliated with the Baptist General Convention of Texas, headquartered in Plainview, Texas. Founded in 1908, WBU offers a wide array of associate's, bachelor's, master's, and doctoral degrees through its various schools and divisions. The university is committed to integrating faith and learning, providing a challenging academic environment that prepares students for professional success, lifelong learning, and service to God and humankind. WBU serves a diverse student body across its residential campus in Plainview, numerous external campuses in Texas, Oklahoma, New Mexico, Arizona, Alaska, and Hawaii, as well as through a comprehensive online program.

Where Is Wayland Baptist University's Headquarters?

Wayland Baptist University officeWayland Baptist University officeWayland Baptist University officeWayland Baptist University office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Plainview campus serves as the administrative and academic heart of Wayland Baptist University, hosting its main residential student body, primary academic departments, athletic programs, and central university administration.

Notable Features:

Key facilities include Gates Hall (administration), Harral Memorial Auditorium, Mabee Learning Resources Center, Laney University Center, the Jimmy Dean Museum, and the Hutcherson Flying Queens Museum celebrating the historic women's basketball team.

Work Culture:

The work culture at the Plainview campus is characterized by a close-knit, faith-based community environment that emphasizes Christian values, academic rigor, student mentorship, and service. It fosters collaboration among faculty, staff, and students.

HQ Significance:

As the original and main campus, Plainview is the cornerstone of WBU's identity and mission, setting the educational standards and spiritual tone for the entire university system. It is where the university's traditions and history are most deeply rooted.

Values Reflected in HQ: The campus environment and operations reflect WBU's core values of Christian faith, academic excellence, personal integrity, respect for diversity, and a commitment to service and community engagement.

Location:

Wayland Baptist University supports its educational mission globally primarily through its comprehensive WBUonline platform, offering a wide range of degree programs to students around the world. While its physical campuses are located within the United States, these online programs enable international students and U.S. citizens abroad to access Wayland's faith-based education. The university is committed to preparing students for service in a global society, fostering intercultural understanding, and occasionally engages in international student recruitment and educational partnerships that promote global learning experiences.

Street Address:

1900 W 7th St

City:

Plainview

State/Province:

Texas

Country:

USA

Where Else Does Wayland Baptist University Operate Around the World?

San Antonio, Texas/USA

Address: 11550 IH 35 North, San Antonio, TX 78233 (one of several San Antonio sites)

To serve the diverse educational needs of the Greater San Antonio metropolitan area and South Central Texas, offering accessible, faith-based higher education opportunities.

Anchorage, Alaska/USA

Address: 7801 E. 32nd Ave, Anchorage, AK 99504

To extend WBU's educational mission to Alaska, providing higher education pathways for residents, including a significant number of military personnel and their families.

Lubbock, Texas/USA

Address: 801 N. Quaker Ave, Ste 200, Lubbock, TX 79416

To provide accessible Christian higher education to the South Plains community, contributing to workforce development and educational attainment in the area.

Online/Global

Address: N/A (Virtual Campus)

To provide accessible, faith-based higher education to students regardless of their geographic location, supporting lifelong learning and career advancement.

Buying Intent Signals for Wayland Baptist University

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wayland Baptist University? Meet the Executive Team

As of April 2025, Wayland Baptist University' leadership includes:

Dr. Bobby Hall - President
Dr. Cindy McClenagan - Vice President for Academic Affairs and Provost
Michael Madrigal - Vice President of Finance and Chief Financial Officer
Dr. Claude Lusk - Senior Vice President for Operations and Student Life
Mark Jones - Vice President for Enrollment Management
Dr. David Bishop - Vice President for External Campuses
Dr. Kevin Ludlum - Vice President for Advancement

Who's Investing in Wayland Baptist University?

Wayland Baptist University has been backed by several prominent investors over the years, including:

Baptist General Convention of Texas
Alumni Donations and Endowments
Private Donors and Foundations
Corporate and Community Partners
Tuition and Fees

What Leadership Changes Has Wayland Baptist University Seen Recently?

Hire2
Exits0

Wayland Baptist University has actively strengthened its executive leadership over the past 12-18 months with key appointments in Advancement, Enrollment Management, and External Campuses, aiming to enhance institutional growth, student services, and outreach.

New Appointments:

Dr. Kevin Ludlum, Dr. Kevin Ludlum was appointed as Vice President for Advancement, tasked with leading the university's fundraising initiatives, alumni relations, and development efforts.
Mark Jones, Mark Jones joined Wayland Baptist University as Vice President for Enrollment Management, responsible for overseeing student recruitment, admissions, and retention strategies across the university system.

What Technology (Tech Stack) Is Used byWayland Baptist University?

Discover the tools Wayland Baptist University uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wayland Baptist University Email Formats and Examples

Wayland Baptist University primarily uses two common email formats for its faculty and staff. The most prevalent appears to be the first initial followed by the last name. Another format observed is firstname.lastname. Student emails typically follow a [username]@wayland.wbu.edu or similar pattern.

[firstinitial][lastname]@wbu.edu or [firstname].[lastname]@wbu.edu

Format

bhall@wbu.edu

Example

85%

Success rate

What's the Latest News About Wayland Baptist University?

wbu.edu (Wayland Baptist University News) • May 8, 2024

Wayland Baptist University Celebrates First-Ever Ph.D. Graduates at Spring Commencement

Wayland Baptist University marked a historic milestone by awarding its first-ever Doctor of Philosophy (Ph.D.) degrees during the Spring 2024 commencement ceremony. The new Ph.D. program in Management, with concentrations in business and higher education leadership, signifies an expansion of the university's postgraduate offerings....more

wbu.edu (Wayland Baptist University News) • November 1, 2023

Wayland Baptist University Names Dr. Kevin Ludlum as Vice President for Advancement

Dr. Kevin Ludlum has been appointed as the new Vice President for Advancement at Wayland Baptist University. In his new role, Dr. Ludlum will oversee all fundraising efforts, alumni relations, and development activities for the university....more

wbu.edu (Wayland Baptist University News) • June 27, 2023

Wayland Baptist University Hires Mark Jones as Vice President for Enrollment Management

Mark Jones has been named the new Vice President for Enrollment Management at Wayland Baptist University, effective July 1, 2023. Jones brings extensive experience in higher education admissions and recruitment to WBU....more

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