Wayflyer
Wayflyer's Overview
Wayflyer is a financial technology company specializing in providing revenue-based financing and actionable insights to eCommerce businesses. Founded to address the specific funding and growth challenges faced by online retailers, Wayflyer offers flexible, non-dilutive capital based on future revenue projections. This funding helps businesses invest in inventory, marketing, and expansion without giving up equity. Beyond capital, Wayflyer's platform provides analytics and market intelligence, empowering merchants to make data-driven decisions, optimize their marketing spend, and improve overall performance. They position themselves as a growth partner, enabling eCommerce brands to scale more quickly and sustainably.
Where is Wayflyer's Headquarters?
HQ Function
Serves as the global nerve center for Wayflyer, housing executive leadership, core operations, product development, engineering, and key administrative functions. It drives the company's overall strategy and manages European operations.
Notable Features:
Located in Dublin's Docklands ('Silicon Docks') area, the office is likely a modern facility designed to foster collaboration, featuring open-plan workspaces, meeting rooms, and amenities typical of a high-growth tech company.
Work Culture:
Characterized by a fast-paced, ambitious, and innovative environment focused on the fintech and eCommerce sectors. Emphasis is placed on data-driven decisions, customer success, and collaborative problem-solving.
HQ Significance:
The Dublin HQ underscores Wayflyer's Irish origins and its position within Europe's thriving tech ecosystem. It's the primary center for decision-making and innovation.
Values Reflected in HQ: The headquarters likely reflects Wayflyer's values of ambition (growth-focused environment), innovation (modern tech infrastructure), and collaboration (workspace design).
Location:
Wayflyer maintains a significant international presence focused primarily on key eCommerce markets. With its headquarters in Dublin, Ireland, and major operational hubs in Atlanta (USA), London (UK), and Sydney (Australia), the company provides its funding solutions and analytics platform to businesses across Europe, North America, and Australia. These offices support global functions including sales, customer success, underwriting, marketing, and regional operations.
Street Address:
13-18 City Quay
City:
Dublin
State/Province:
Dublin
Country:
Ireland
Wayflyer's Global Presence
Atlanta, GA, USA
Address: Ponce City Market, 675 Ponce De Leon Ave NE, Atlanta, GA 30308 (Note: Specific suite/floor may vary)
To effectively target and serve the large and dynamic eCommerce sector within the United States and North America.
London, UK
Address: Specific street address not consistently published; located centrally in London.
To support growth and provide localized service within the important UK market and contribute to European expansion.
Sydney, Australia
Address: Specific street address not consistently published; located in Sydney.
To establish a foothold and serve the growing eCommerce market in Australia and the wider APAC region.
Buying Intent Signals for Wayflyer
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Executive Team of Wayflyer
As of April 2025, Wayflyer' leadership includes:
Investors of Wayflyer
Wayflyer has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, there have not been significant C-suite executive hires or departures widely reported for Wayflyer within the past 12 months (approx. mid-2023 to mid-2024). Key leadership roles appear stable following earlier growth phases.
Departures
New Appointments:
Technology (Tech Stack) used by Wayflyer
Discover the tools Wayflyer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Wayflyer Email Formats and Examples
Wayflyer likely utilizes standard corporate email formats. Based on common patterns for tech companies and observed examples, the most probable format connects the employee's first and last name.
[first].[last]@wayflyer.com
Format
aidan.corbett@wayflyer.com
Example
90%
Success rate
News and media
Retail Technology Innovation Hub • February 7, 2024
Wayflyer provides £10 million in revenue based financing to support Matalan online growth
Wayflyer announced a significant funding deal, providing £10 million in revenue-based financing to UK retailer Matalan to support the growth of its online business operations....more
Business Post • December 5, 2023
Wayflyer funding helps SMEs unlock €115m in additional revenue
An analysis highlighted that Wayflyer's funding had enabled small and medium-sized enterprise clients to generate an estimated €115 million in additional revenue, demonstrating the impact of its financing model....more
Wayflyer Blog / PR • October 10, 2023
Wayflyer Announces Partnership with Adobe Commerce
Wayflyer partnered with Adobe Commerce to provide eCommerce businesses using the platform with direct access to Wayflyer's funding solutions and insights, streamlining the process for merchants seeking growth capital....more
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