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WAX TV is a state-of-the-art interactive television platform developed by iWedia, a leading provider of software solutions for TV devices. WAX TV primarily focuses on delivering customizable Android TV Operator Tier launchers and comprehensive Set-Top Box (STB) solutions. It empowers telecom operators, broadcasters, and pay-TV providers to offer highly personalized, engaging, and modern user experiences to their subscribers. Key features include seamless integration of live TV, video-on-demand (VOD), catch-up TV, third-party apps, and advanced interactive services. The platform is designed to enhance viewer engagement, reduce churn, and open up new revenue streams through targeted advertising and content promotion.
Serves as the central command for iWedia's global operations, including strategic planning, corporate management, core research and development initiatives for products like WAX TV, and international sales coordination.
Modern office facilities designed to foster collaboration and innovation in software development for the digital television industry. Likely equipped with advanced labs for testing and quality assurance.
The work culture at iWedia's HQ is expected to be dynamic and multicultural, emphasizing technical excellence, innovation in TV software, and a customer-centric approach to solution development.
The Swiss headquarters is pivotal for directing iWedia's global strategy, managing its intellectual property, and maintaining its position as a key player in the rapidly evolving digital TV and Android TV ecosystem.
iWedia, the company behind WAX TV, maintains a significant global presence to serve its diverse clientele of telecom operators, broadcasters, and TV device manufacturers. Key functions supported globally include research & development (primarily in Switzerland and Serbia), sales and business development (across Europe, APAC, and the Americas), project management, technical support, and customization services for the WAX TV platform and other iWedia solutions. This distributed model allows iWedia to effectively address regional market needs and provide timely support to its customers worldwide.
Voie-des-Champs 15
Plan-les-Ouates
Geneva
Switzerland
Address: Bulevar Milutina Milankovića 9g, 11070 Belgrade
Serves as a key operational and development hub for the EMEA region, leveraging the strong local engineering talent pool for advancing iWedia's TV software solutions.
Address: Narodnog fronta 23C, 21000 Novi Sad
Expands iWedia's R&D capacity in Southeastern Europe, focusing on software innovation and quality assurance for global TV markets.
Address: FriedrichstraĂźe 15, 70174 Stuttgart
Strengthens iWedia's presence in a key European market, providing localized support and market intelligence for its TV software solutions including WAX TV.
Address: Undisclosed specific street address, located in Seoul.
Drives growth and supports WAX TV deployments in the APAC region, adapting solutions to local market needs and technological trends.
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As of April 2025, WAX TV' leadership includes:
WAX TV has been backed by several prominent investors over the years, including:
Specific high-profile executive hires or exits at iWedia are not frequently publicized in major news outlets, which is common for privately held technology companies of its size. Any leadership changes are typically communicated through official company channels or industry-specific publications. Focus remains on stable leadership driving the WAX TV platform and other solutions.
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While not officially published, iWedia likely follows common corporate email patterns. Based on industry standards, formats such as [first_initial][last]@[companydomain] or [first].[last]@[companydomain] are frequently used.
[first].[last]@iwedia.com or [f][last]@iwedia.com
Format
john.doe@iwedia.com
Example
80%
Success rate
iWedia Press Release • January 4, 2024
iWedia, part of the ZEGi group and a leading provider of software solutions for TV devices, today announced a partnership with Telechips, a global fabless semiconductor company, to deliver a live ATSC 3.0 STB solution. The solution features iWedia’s ATSC 3.0 software stack running on Telechips’ Lion STB SoC. It includes iWedia's WAX Operator Tier Launcher, providing a modern UX for NextGen TV....more
iWedia Press Release • September 7, 2023
iWedia announced the appointment of Krsto Lazic as its new Chief Product Officer (CPO). In his new role, Krsto will be responsible for leading iWedia’s product strategy and driving innovation across its portfolio of software solutions for TV devices, including the WAX TV platform....more
Broadband TV News • June 29, 2023
iWedia's software is powering a new Google TV and Netflix certified STB from Skyworth Digital. The new STB runs on the Amlogic S905Y4 chipset and features iWedia’s Teatro media player for TV an STB, which can be a component or complementary to the WAX TV ecosystem for certain deployments....more
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