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Waxing the City is a specialized salon franchise dedicated exclusively to providing high-quality body and facial waxing services for both women and men. Founded on the principle of offering a superior waxing experience, they utilize custom-formulated waxes and employ highly trained technicians called Cerologists®. Their studios aim to provide a chic, comfortable, and professional environment, focusing on client satisfaction and expert hair removal techniques. As part of the Self Esteem Brands portfolio, Waxing the City benefits from robust franchise support and a commitment to growth in the beauty and wellness sector.
Serves as the corporate headquarters for Waxing the City, under the umbrella of Self Esteem Brands. Responsibilities include franchise operations and support, brand management, marketing strategy, product development, and training program oversight for the Waxing the City franchise system.
Modern corporate office facilities designed to support a multi-brand franchise organization, fostering collaboration and innovation for brand growth and franchisee success. Specific architectural details are not publicly emphasized.
The work culture, influenced by parent company Self Esteem Brands, likely emphasizes passion for the beauty and wellness industry, franchisee support, growth, collaboration, and a results-oriented approach. Aims to be an empowering environment for corporate staff.
The Woodbury headquarters is the central nerve center for the Waxing the City brand, driving strategic initiatives, ensuring brand consistency, and providing essential support services that enable franchisees to operate successfully across the United States.
Waxing the City's operations are primarily concentrated within the United States, with a wide network of franchise studios across numerous states. The brand's current focus is on domestic growth and strengthening its market share within the U.S. beauty and wellness industry. There is no significant publicly available information about international corporate offices or franchise locations outside the USA at this time.
111 Weir Drive
Woodbury
Minnesota
United States
Address: Example: 900 Jersey St, Suite 100, Denver, CO 80220 (Note: This is an example address for a Denver studio; actual addresses vary by specific studio)
Serves the Denver metropolitan area, the founding city of the brand, offering accessible and professional waxing solutions to a diverse clientele.
Address: Example: 222 E 34th St, New York, NY 10016 (Note: This is an example address for a NYC studio; actual addresses vary by specific studio)
Caters to the high demand for specialized beauty services in New York City, providing convenient and professional waxing options for residents and visitors.
Address: Example: 8000 Sunset Blvd A-100, Los Angeles, CA 90046 (Note: This is an example address for an LA studio; actual addresses vary by specific studio)
Serves the Los Angeles community, known for its focus on beauty and wellness, by providing high-quality, specialized waxing services.
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As of April 2025, Waxing The City' leadership includes:
Waxing The City has been backed by several prominent investors over the years, including:
Key executive appointments primarily occur at the parent company level, Self Esteem Brands, which impacts all its portfolio brands including Waxing the City. One notable recent hire at SEB has been in marketing leadership.
Discover the tools Waxing The City uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Waxing the City corporate and franchise support email addresses likely follow a common professional format, often associated with their own domain. The most common format observed for corporate contacts is [first].[last]@waxingthecity.com.
[first].[last]@waxingthecity.com
Format
jane.doe@waxingthecity.com
Example
75%
Success rate
PR Newswire • October 5, 2023
Waxing The City, a unique waxing studio franchise devoted solely to the art of waxing, announced the opening of its 150th studio. This milestone highlights the brand's rapid growth and increasing demand for specialized waxing services....more
Entrepreneur Magazine • January 16, 2024
Waxing The City was recognized in Entrepreneur magazine's Franchise 500® list for 2024 (ranked #333), underscoring its strength as a franchise opportunity and its position in the competitive beauty and wellness market. The ranking reflects factors like growth, financial strength, and brand power....more
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