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Wax Buffalo is an artisanal home fragrance company founded by Alicia Reisinger, based in Lincoln, Nebraska. They specialize in hand-poured, small-batch soy wax candles made with pure American-grown soy wax, premium fragrance oils (phthalate-free), and cotton wicks. Beyond candles, their product line includes room sprays, reed diffusers, and other scent-related goods. Wax Buffalo emphasizes craftsmanship, unique scent profiles often inspired by Midwestern experiences, and a rustic-chic aesthetic, aiming to create cozy and memorable atmospheres in homes.
This location serves as the main production facility (Candle Lab) for their hand-poured candles and other fragrance products. It also functions as a significant retail storefront, allowing customers to experience the brand and purchase products directly.
Features an open 'Candle Lab' concept where visitors can observe the candle-making process, combined with a curated retail experience in a historically significant and vibrant district. The space often hosts workshops and community events.
A creative, hands-on, and community-focused environment. The culture likely emphasizes craftsmanship, quality, sustainability (given soy wax), and a passion for creating unique scent experiences. As a founder-led small business, it probably fosters a close-knit team atmosphere.
The Haymarket HQ is significant as it centralizes production (Candle Lab) and direct-to-consumer retail, offering an authentic brand experience. Its location in a historic and popular Lincoln district enhances visibility, community connection, and brand identity.
While Wax Buffalo's physical operations, including its production lab and retail stores, are based in Lincoln, Nebraska, the company extends its reach nationally across the United States and internationally to Canada through its e-commerce platform (waxbuffalo.com). They may also engage in wholesale partnerships that distribute their products to various retailers. Their global functions are primarily supported by online sales, shipping, and potential wholesale distribution.
727 O Street
Lincoln
Nebraska
USA
Address: 4728 Prescott Ave, Lincoln, NE 68506
To provide an accessible retail presence in a different part of Lincoln, catering to the College View community and surrounding areas, thereby expanding local market reach and brand visibility.
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As of April 2025, Wax Buffalo' leadership includes:
Wax Buffalo has been backed by several prominent investors over the years, including:
As a small, founder-led company, significant changes in the core executive team are not frequently publicized. No prominent executive hires or exits for Wax Buffalo have been identified in publicly available information over the last 12 months.
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Specific internal email formats for Wax Buffalo employees are not publicly listed. For general inquiries, customer service, or wholesale questions, Wax Buffalo typically provides dedicated email addresses on their website, such as hello@waxbuffalo.com or wholesale@waxbuffalo.com. Using these official channels is the most reliable way to make contact.
While not confirmed, common formats for businesses of this size could be [first_name]@waxbuffalo.com or [first_initial][last_name]@waxbuffalo.com. This is speculative.
Format
e.g., alicia@waxbuffalo.com (speculative, for illustrative purposes)
Example
60%
Success rate
Lincoln Journal Star • November 17, 2023
Lincoln-based candle company Wax Buffalo was recognized by Midwest Living magazine in its 2023 'Best of the Midwest' list, celebrating its artisanal products, unique scents, and contribution to the region's craft culture....more
KETV Omaha • November 10, 2023
Wax Buffalo and its founder Alicia Reisinger were featured by KETV NewsWatch 7, discussing preparations for the busy holiday shopping season, participation in local pop-up markets, and the brand's commitment to small business community....more
Lincoln Journal Star • June 8, 2021
Wax Buffalo announced the opening of a new, larger location in Lincoln's historic Haymarket district. The new space was planned to feature a candle lab, allowing customers to see the candle-making process, alongside an expanded retail area for its products....more
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