What Does Wausau Paper Do?

Total employees990
HeadquartersMosinee
Founded1899

Wausau Paper Corp. was a prominent American manufacturer of specialty, printing, and writing papers, as well as away-from-home (AFH) towel and tissue products. Founded in 1899, the company had a long history in the paper industry, known for brands like Astrobrights® and Royal Lace®. In 2015, Wausau Paper was acquired by SCA (Svenska Cellulosa Aktiebolaget), and its operations subsequently became part of Essity when SCA's hygiene business was spun off in 2017. Today, the legacy of Wausau Paper lives on through Essity's product lines and manufacturing footprint.

Where Is Wausau Paper's Headquarters?

Wausau Paper officeWausau Paper officeWausau Paper officeWausau Paper office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the main corporate office, overseeing strategic direction, administrative functions, finance, and marketing for the company's North American operations.

Notable Features:

The Mosinee site was historically significant for its paper mill operations in addition to corporate offices, reflecting the company's deep roots in manufacturing.

Work Culture:

The work culture at Wausau Paper was likely characterized by a focus on manufacturing excellence, product innovation within the paper sector, and a strong sense of community typical of long-established industrial companies in the region.

HQ Significance:

The Mosinee headquarters was the nerve center for a company that played a significant role in the American paper industry, particularly in specialty papers and AFH tissue markets.

Values Reflected in HQ: The headquarters and its associated mill likely reflected values of industrial heritage, commitment to quality, operational efficiency, and community ties.

Location:

Wausau Paper primarily operated and served the North American market with its range of specialty papers and away-from-home (AFH) towel and tissue products. Its manufacturing facilities and sales operations were concentrated in the United States. Following its acquisition by SCA and subsequent integration into Essity, these North American operations became part of Essity's much larger global footprint, which spans manufacturing, sales, and distribution across numerous countries worldwide in the hygiene and health products sectors.

Street Address:

100 Paper Pl (Note: This was the historical address; current use may vary under Essity)

City:

Mosinee

State/Province:

Wisconsin

Country:

USA

Where Else Does Wausau Paper Operate Around the World?

Harrodsburg, Kentucky, USA

Address: Harrodsburg Mill (Specific street address part of Essity's current holdings)

Supplied AFH tissue and towel products to customers across the Eastern and Southern United States.

Middletown, Ohio, USA

Address: Middletown Mill (Specific street address part of Essity's current holdings)

Served the Midwest and surrounding regions with paper products, bolstering the company's distribution network.

Brainerd, Minnesota, USA

Address: Brainerd Mill (Historically operated under Wausau Paper, status post-acquisition may vary)

Contributed to the specialty and fine paper division, serving a national market for premium paper products.

Buying Intent Signals for Wausau Paper

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wausau Paper? Meet the Executive Team

As of April 2025, Wausau Paper' leadership includes:

Henry (Hank) C. Rostenberg - President and Chief Executive Officer (Former, at time of SCA acquisition)
Sherri L. Lemons - Chief Financial Officer and Treasurer (Former, at time of SCA acquisition)
Matthew L. Urmanski - Group Vice President, AFH Towel & Tissue (Former, at time of SCA acquisition)

Who's Investing in Wausau Paper?

Wausau Paper has been backed by several prominent investors over the years, including:

Prior to its acquisition by SCA in 2016, Wausau Paper Corp. was a publicly traded company (NYSE: WPP). Its investors primarily consisted of various institutional investors, mutual funds, and individual retail shareholders. Key institutional holders often included firms like Dimensional Fund Advisors, BlackRock, and Vanguard Group, typical for publicly listed US companies.

What Leadership Changes Has Wausau Paper Seen Recently?

Hire0
Exits3

The most significant executive changes for Wausau Paper occurred in conjunction with its acquisition by SCA, finalized in early 2016. This led to the departure or transition of its existing leadership team as operations were integrated into the acquiring company.

Departures

Henry (Hank) C. Rostenberg, Henry C. Rostenberg ceased his role as President and CEO following the completion of Wausau Paper's acquisition by SCA.
Sherri L. Lemons, Sherri L. Lemons concluded her tenure as CFO and Treasurer after the SCA acquisition.
Matthew L. Urmanski, Matthew L. Urmanski transitioned out of his leadership role in the AFH division post-acquisition.

What Technology (Tech Stack) Is Used byWausau Paper?

Discover the tools Wausau Paper uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wausau Paper Email Formats and Examples

Historically, Wausau Paper likely utilized common corporate email formats such as first initial followed by last name, or first name dot last name, at their domain wausaupaper.com. Since the acquisition by SCA and subsequent transition to Essity, these email addresses are no longer active, and communications would be through Essity's corporate email system.

[first_initial][last]@wausaupaper.com or [first].[last]@wausaupaper.com (Historical)

Format

jdoe@wausaupaper.com or jane.doe@wausaupaper.com (Examples of historical formats)

Example

0%

Success rate

What's the Latest News About Wausau Paper?

ReutersOctober 13, 2015

Wausau Paper news title: SCA to buy Wausau Paper for $513 million to expand in North America

Sweden's SCA said it had agreed to buy Wausau Paper Corp for $513 million in cash as it seeks to expand in North America and strengthen its away-from-home (AFH) tissue business....more

PR Newswire (via SCA)January 21, 2016

Wausau Paper news title: SCA completes acquisition of Wausau Paper Corp.

SCA announced that it has completed its acquisition of Wausau Paper Corp., a North American Away-From-Home tissue company. The acquisition is expected to generate annual synergies of approximately USD 40m....more

Essity Press ReleaseApril 6, 2017

Wausau Paper news title: Essity hygiene and health company, formerly SCA Hygiene, lists on Nasdaq Stockholm

Following the split of the SCA Group, Essity, formerly SCA's hygiene business (which included the former Wausau Paper assets), began trading as an independent company. This marked the formal integration of Wausau Paper's legacy into the new global entity....more

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