Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
Waracle
What Does Waracle Do?
Waracle is a leading UK-based digital product development company, specializing in mobile app development, IoT (Internet of Things), AR/VR (Augmented/Virtual Reality), and AI (Artificial Intelligence). Acquired by Crayon in 2023, Waracle partners with innovative organizations across diverse sectors including financial services, energy, healthcare, and the public sector. They design, build, and scale impactful digital solutions focused on delivering user-centric products that drive business value and digital transformation.
Where Is Waracle's Headquarters?
HQ Function
Serves as the main operational and strategic hub for Waracle, housing core development teams, management, and administrative functions.
Notable Features:
Situated in Dryburgh House, the Dundee office provides a modern, collaborative workspace. The city itself is a key part of Scotland's tech ecosystem, offering access to talent and innovation networks.
Work Culture:
Waracle fosters an agile, innovative, and collaborative work environment. There's a strong emphasis on continuous learning, teamwork, and delivering high-quality, cutting-edge digital solutions for clients.
HQ Significance:
The Dundee headquarters anchors Waracle's strong presence in Scotland's tech scene, facilitating access to a rich talent pool and fostering partnerships within the local and national innovation ecosystem.
Values Reflected in HQ: The choice of a dynamic tech hub like Dundee and a collaborative workspace reflects Waracle's commitment to innovation, community engagement, employee well-being, and technological excellence.
Location:
While primarily UK-based with key offices in Scotland and England, Waracle serves a global clientele. Their functions supported internationally include remote project delivery, digital transformation consulting, bespoke mobile and web application development, IoT solutions, and ongoing maintenance and support for international clients across various time zones. Waracle's expertise in areas like FinTech, HealthTech, and EnergyTech is leveraged by companies worldwide seeking to innovate and implement mobile-first digital strategies.
Street Address:
Dryburgh House, 35 Clement Park Rd
City:
Dundee
State/Province:
Scotland
Country:
United Kingdom
Where Else Does Waracle Operate Around the World?
Edinburgh, Scotland, United Kingdom
Address: CodeBase, Argyle House, 3 Lady Lawson St, Edinburgh, EH3 9DR
To serve clients effectively in the East of Scotland and act as a strategic base for attracting top talent from Edinburgh's vibrant technology and academic communities.
Glasgow, Scotland, United Kingdom
Address: Clockwise, 77 Renfrew Street, Glasgow, G2 3BZ
To expand Waracle's operational reach in western Scotland, supporting a broad range of industries and fostering local technology partnerships and talent development.
London, England, United Kingdom
Address: Fora, 21-33 Great Eastern Street, London, EC2A 3EJ
To manage and cultivate relationships with national and international clients, and to leverage London's vast talent pool, investment opportunities, and global business connectivity.
Buying Intent Signals for Waracle
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Waracle? Meet the Executive Team
As of April 2025, Waracle' leadership includes:
Who's Investing in Waracle?
Waracle has been backed by several prominent investors over the years, including:
What Leadership Changes Has Waracle Seen Recently?
The most significant event impacting Waracle in the last 12 months was its acquisition by Crayon Group in August 2023. Following the acquisition, Waracle's existing executive leadership team, including CEO Chris Martin, has largely remained in place to ensure continuity and steer the company's integration. No other major public announcements regarding C-level executive hires or departures specifically within Waracle's standalone leadership structure have been identified during this period.
What Technology (Tech Stack) Is Used byWaracle?
Discover the tools Waracle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Waracle Email Formats and Examples
Waracle primarily utilizes the email format `firstname.lastname@waracle.com`. This is a common professional email structure. A less common, but possible, secondary format could be `firstinitiallastname@waracle.com`.
firstname.lastname@waracle.com (e.g., jane.doe@waracle.com) or flastname@waracle.com (e.g., jdoe@waracle.com)
Format
chris.martin@waracle.com
Example
90%
Success rate
What's the Latest News About Waracle?
Crayon.com News • August 2, 2023
Crayon Acquires UK-Based Waracle, Leading Cloud and Digital Transformation Consultancy
Global IT services and innovation leader Crayon Group Holding ASA announced its acquisition of Waracle, a prominent UK digital product development and IT consultancy. This strategic acquisition aims to significantly bolster Crayon's capabilities in delivering digital transformation, particularly in mobile-first and cloud solutions, while expanding its market presence in the UK....more
Waracle Blog • November 21, 2023
Waracle Partners with Water Plus to Transform Customer Service with New Mobile App
Waracle announced a new partnership with Water Plus, the UK's largest water retailer, to develop an innovative mobile application. The app is designed to transform customer service and engagement by providing Water Plus customers with enhanced account management features, easy access to billing information, and tools to promote water efficiency....more
Waracle Blog / E2E • February 16, 2023
Waracle Named in E2E Tech 100 List for 2023
Waracle was recognized in the E2E Tech 100 list in association with The Independent and in partnership with Julius Baer. This list celebrates the UK’s fastest-growing, most innovative, and disruptive tech companies, highlighting Waracle's significant contributions and growth in the technology sector....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Waracle, are just a search away.