What Does Walkers Do?

Total employees1675
HeadquartersLeicester
Founded1964

Walkers is one of the UK's most recognized and beloved snack food brands, famous primarily for its extensive range of potato crisps. Founded in Leicester in 1948 by Henry Walker, the company began as a small butcher shop that started frying potato slices during post-war rationing. It rapidly grew into a major snack producer. In 1989, Walkers was acquired by PepsiCo, becoming a cornerstone of its Frito-Lay global snack portfolio. Walkers offers a wide variety of flavours, including classics like Cheese & Onion, Salt & Vinegar, and Ready Salted, alongside innovative limited editions and other popular snack lines such as Sensations, Wotsits, Quavers, and Monster Munch. The brand is deeply embedded in British culture, known for its memorable advertising campaigns and strong local heritage.

Where Is Walkers's Headquarters?

Walkers officeWalkers officeWalkers officeWalkers office
*Images sourced via web search. Rights belong to original owners

HQ Function

This site serves as the main manufacturing plant for Walkers crisps, a center for research and development of new flavours and snack products, a key distribution hub, and houses local administrative functions. It is central to the brand's UK operations.

Notable Features:

The Leicester facility is one of the largest crisp manufacturing plants globally, equipped with advanced production technology. It's known for processing tons of locally sourced British potatoes daily and has seen significant investment in sustainable manufacturing practices.

Work Culture:

As part of PepsiCo, the work culture at the Leicester site emphasizes manufacturing excellence, product quality, and operational efficiency, aligned with PepsiCo's broader values of innovation, sustainability, and employee engagement. There's a strong sense of local pride and connection to the Walkers heritage among employees.

HQ Significance:

The Leicester headquarters is the historical birthplace and operational core of Walkers Crisps. It symbolizes the brand's deep ties to the local community, its commitment to UK-based manufacturing, and its role as a major employer in the region. It's vital for supplying the UK market and upholding brand authenticity.

Values Reflected in HQ: The headquarters reflects Walkers' dedication to British farming (primarily using locally sourced potatoes), consistent product quality, manufacturing innovation, community engagement as a major local employer, and an increasing commitment to environmental sustainability in its operations and packaging.

Location:

Walkers is primarily a UK and Ireland focused brand. Its global reach and operational support are facilitated through its parent company, PepsiCo. PepsiCo's extensive international network provides Walkers with access to global R&D capabilities, advanced supply chain expertise, international marketing insights, and global procurement for raw materials. While Walkers crisps are predominantly sold within the UK and Ireland, limited exports cater to expatriate communities in other countries. Key global functions supporting Walkers, such as overarching brand strategy, financial management, and large-scale innovation pipelines, are managed at the PepsiCo corporate level.

Street Address:

Walkers Snack Foods, Leycroft Road, Beaumont Leys

City:

Leicester

State/Province:

Leicestershire

Country:

United Kingdom

Where Else Does Walkers Operate Around the World?

Skelmersdale, Lancashire, United Kingdom

Address: Walkers Snack Foods, Pennine Place, West Pimbo, Skelmersdale, WN8 9QF

Enhances production capacity and supply chain resilience, particularly serving northern UK regions and contributing to overall national supply.

Coventry, West Midlands, United Kingdom

Address: PepsiCo, Siskin Parkway East, Coventry, CV3 4PW

Acts as a strategic point for manufacturing and efficient distribution of snack products across the Midlands and southern regions of the UK.

Peterlee, County Durham, United Kingdom

Address: PepsiCo, Stephenson Road, Peterlee, SR8 5AP

Contributes to PepsiCo's overall snack production capacity in the UK, supporting distribution in the North East of England.

Buying Intent Signals for Walkers

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Walkers? Meet the Executive Team

As of April 2025, Walkers' leadership includes:

Jason Richards - SVP & General Manager, PepsiCo UK & Ireland
Asad Mehmood - Senior Marketing Director - Walkers & Doritos, PepsiCo UK & Ireland
Helenوریت Posnett - VP Commercial, PepsiCo UK & Ireland

Who's Investing in Walkers?

Walkers has been backed by several prominent investors over the years, including:

PepsiCo, Inc.

What Leadership Changes Has Walkers Seen Recently?

Hire0
Exits0

Specific executive changes solely for the Walkers brand are often integrated within broader PepsiCo UK & Ireland leadership announcements. No major, publicly highlighted executive hires or exits directly and exclusively impacting Walkers brand top leadership were prominently noted in general web searches over the last 12 months. Leadership roles and responsibilities may evolve as part of PepsiCo's standard organizational management.

What Technology (Tech Stack) Is Used byWalkers?

Discover the tools Walkers uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Walkers Email Formats and Examples

As Walkers is a brand within PepsiCo, employees utilize PepsiCo's corporate email system. Common email formats at large corporations like PepsiCo typically involve combinations of the employee's first name and last name.

firstname.lastname@pepsico.com

Format

jane.smith@pepsico.com

Example

80%

Success rate

What's the Latest News About Walkers?

The Grocer • March 12, 2024

Walkers launches new 'Extra Flamin' Hot' crisps range

Walkers has expanded its product lineup with a new 'Extra Flamin' Hot' crisps range, introduced across its Doritos, Max, and Wotsits Crunchy brands. This launch aims to meet the increasing consumer preference for spicier snack options in the UK market....more

PepsiCo News UK • December 7, 2023

Walkers benefits as PepsiCo positive agriculture outcomes accelerate, driven by UK farmers

PepsiCo reported significant progress in its pep+ (PepsiCo Positive) sustainable agriculture initiatives. UK farmers supplying potatoes for Walkers crisps are central to this effort, increasingly adopting regenerative agriculture practices that improve soil health, biodiversity, and reduce carbon emissions in the supply chain....more

LetsRecycle • October 5, 2023

Walkers expands flexible plastic roadside collection trial

Walkers, in collaboration with Wrexham Council, is expanding its trial program for collecting flexible plastic packaging, including crisp packets, directly from households at the kerbside. This initiative seeks to improve recycling rates for materials typically considered hard-to-recycle....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Walkers, are just a search away.