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Walkers is one of the UK's most recognized and beloved snack food brands, famous primarily for its extensive range of potato crisps. Founded in Leicester in 1948 by Henry Walker, the company began as a small butcher shop that started frying potato slices during post-war rationing. It rapidly grew into a major snack producer. In 1989, Walkers was acquired by PepsiCo, becoming a cornerstone of its Frito-Lay global snack portfolio. Walkers offers a wide variety of flavours, including classics like Cheese & Onion, Salt & Vinegar, and Ready Salted, alongside innovative limited editions and other popular snack lines such as Sensations, Wotsits, Quavers, and Monster Munch. The brand is deeply embedded in British culture, known for its memorable advertising campaigns and strong local heritage.
This site serves as the main manufacturing plant for Walkers crisps, a center for research and development of new flavours and snack products, a key distribution hub, and houses local administrative functions. It is central to the brand's UK operations.
The Leicester facility is one of the largest crisp manufacturing plants globally, equipped with advanced production technology. It's known for processing tons of locally sourced British potatoes daily and has seen significant investment in sustainable manufacturing practices.
As part of PepsiCo, the work culture at the Leicester site emphasizes manufacturing excellence, product quality, and operational efficiency, aligned with PepsiCo's broader values of innovation, sustainability, and employee engagement. There's a strong sense of local pride and connection to the Walkers heritage among employees.
The Leicester headquarters is the historical birthplace and operational core of Walkers Crisps. It symbolizes the brand's deep ties to the local community, its commitment to UK-based manufacturing, and its role as a major employer in the region. It's vital for supplying the UK market and upholding brand authenticity.
Walkers is primarily a UK and Ireland focused brand. Its global reach and operational support are facilitated through its parent company, PepsiCo. PepsiCo's extensive international network provides Walkers with access to global R&D capabilities, advanced supply chain expertise, international marketing insights, and global procurement for raw materials. While Walkers crisps are predominantly sold within the UK and Ireland, limited exports cater to expatriate communities in other countries. Key global functions supporting Walkers, such as overarching brand strategy, financial management, and large-scale innovation pipelines, are managed at the PepsiCo corporate level.
Walkers Snack Foods, Leycroft Road, Beaumont Leys
Leicester
Leicestershire
United Kingdom
Address: Walkers Snack Foods, Pennine Place, West Pimbo, Skelmersdale, WN8 9QF
Enhances production capacity and supply chain resilience, particularly serving northern UK regions and contributing to overall national supply.
Address: PepsiCo, Siskin Parkway East, Coventry, CV3 4PW
Acts as a strategic point for manufacturing and efficient distribution of snack products across the Midlands and southern regions of the UK.
Address: PepsiCo, Stephenson Road, Peterlee, SR8 5AP
Contributes to PepsiCo's overall snack production capacity in the UK, supporting distribution in the North East of England.
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As of April 2025, Walkers' leadership includes:
Walkers has been backed by several prominent investors over the years, including:
Specific executive changes solely for the Walkers brand are often integrated within broader PepsiCo UK & Ireland leadership announcements. No major, publicly highlighted executive hires or exits directly and exclusively impacting Walkers brand top leadership were prominently noted in general web searches over the last 12 months. Leadership roles and responsibilities may evolve as part of PepsiCo's standard organizational management.
Discover the tools Walkers uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Walkers is a brand within PepsiCo, employees utilize PepsiCo's corporate email system. Common email formats at large corporations like PepsiCo typically involve combinations of the employee's first name and last name.
firstname.lastname@pepsico.com
Format
jane.smith@pepsico.com
Example
80%
Success rate
The Grocer • March 12, 2024
Walkers has expanded its product lineup with a new 'Extra Flamin' Hot' crisps range, introduced across its Doritos, Max, and Wotsits Crunchy brands. This launch aims to meet the increasing consumer preference for spicier snack options in the UK market....more
PepsiCo News UK • December 7, 2023
PepsiCo reported significant progress in its pep+ (PepsiCo Positive) sustainable agriculture initiatives. UK farmers supplying potatoes for Walkers crisps are central to this effort, increasingly adopting regenerative agriculture practices that improve soil health, biodiversity, and reduce carbon emissions in the supply chain....more
LetsRecycle • October 5, 2023
Walkers, in collaboration with Wrexham Council, is expanding its trial program for collecting flexible plastic packaging, including crisp packets, directly from households at the kerbside. This initiative seeks to improve recycling rates for materials typically considered hard-to-recycle....more
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