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Waddell & Reed Financial, Inc. was a prominent American asset management and financial planning company founded in 1937. For many years, its headquarters was in Overland Park, Kansas. The company provided investment products (notably through its Ivy Investments brand) and financial planning services to individuals and institutional investors. In a significant industry development, Waddell & Reed was acquired by Macquarie Asset Management in a transaction completed on April 30, 2021. Concurrently, Macquarie sold Waddell & Reed's wealth management business, including its network of financial advisors, to LPL Financial, while integrating the asset management operations into Macquarie Asset Management.
Served as the central hub for all corporate operations, including asset management (Ivy Investments), support for its national network of financial advisors, technology, legal, and administrative functions.
The Overland Park campus was a significant corporate facility in Johnson County. The planned, but never fully occupied by Waddell & Reed, Kansas City, MO headquarters was a state-of-the-art, 18-story tower designed to consolidate operations and project a modern image.
The work culture was typical of the financial services industry, emphasizing client service, investment expertise, regulatory compliance, and professional development for its employees and financial advisors. It fostered a strong connection with its widespread advisor network.
The Overland Park headquarters was the long-time nerve center for Waddell & Reed's nationwide operations and a notable employer in the Kansas City metropolitan area. The planned move to downtown Kansas City, MO, signaled an intended new chapter of growth and modernization, which was ultimately reshaped by the acquisition.
Waddell & Reed's operations and client-facing services were primarily concentrated within the United States. Its asset management division, Ivy Investments, managed funds that could invest globally, but the company's direct operational footprint and wealth management services were U.S.-focused.
6300 Lamar Avenue
Overland Park
Kansas
USA
Address: Nationwide network of independently operated advisor offices (specific addresses varied)
To offer localized client support and financial advisory services, ensuring broad access for individuals and businesses across different regions of the United States seeking personalized financial guidance.
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As of April 2025, Waddell & Reed' leadership includes:
Waddell & Reed has been backed by several prominent investors over the years, including:
The period from late 2020 through the finalization of its acquisition in April 2021 saw key executive changes at Waddell & Reed, including a CFO departure and subsequent leadership transitions as the company was integrated into Macquarie Asset Management and its wealth management arm sold to LPL Financial.
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As Waddell & Reed has been acquired and its original corporate structure dissolved, its email domains (e.g., @waddell.com) are no longer in active use by the former entity. Historically, common corporate email patterns were likely employed.
Likely formats included [first_initial][last]@waddell.com (e.g., jdoe@waddell.com) or [first].[last]@waddell.com (e.g., jane.doe@waddell.com).
Format
jdoe@waddell.com
Example
0 (Domain inactive for original entity; emails to this format would not be deliverable)%
Success rate
Macquarie Newsroom / Business Wire • December 2, 2020
Macquarie Asset Management announced it had entered into an agreement to acquire Waddell & Reed Financial, Inc. for US$25.00 per share in cash representing an enterprise value of US$1.7 billion. The acquisition was aimed at significantly increasing Macquarie's assets under management in North America....more
LPL Financial News Release • April 30, 2021
LPL Financial Holdings Inc. announced the successful completion of its acquisition of the wealth management business of Waddell & Reed Financial, Inc. This followed the completion of Macquarie Asset Management’s acquisition of Waddell & Reed Financial, Inc. earlier the same day....more
Kansas City Business Journal • October 7, 2021
Less than a year after acquiring Waddell & Reed, Macquarie Group sold the newly constructed downtown Kansas City office tower, originally intended as Waddell & Reed's new headquarters, to a Chicago-based buyer. This marked the end of the building's association with Waddell & Reed....more
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