What Does Vuori Do?

Total employees1897
HeadquartersCarlsbad
Founded2015

Vuori designs and manufactures premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Launched in 2015, the brand offers a new perspective on performance apparel, blending technical clothing with a West Coast-inspired aesthetic. Vuori is known for its comfortable, versatile, and stylish activewear suitable for a wide range of activities, from yoga and training to everyday wear. The company emphasizes quality materials, ethical manufacturing, and a commitment to sustainability.

Where Is Vuori's Headquarters?

Vuori officeVuori officeVuori officeVuori office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Carlsbad headquarters serves as the central hub for Vuori's global operations, including product design and development, marketing, e-commerce, finance, and corporate strategy.

Notable Features:

The headquarters is designed to reflect the brand's active and collaborative ethos, featuring modern office spaces, areas for product showcasing, and likely amenities that support employee well-being. It's situated in a region known for its vibrant business community, particularly in the lifestyle and apparel sectors.

Work Culture:

Vuori fosters a dynamic, collaborative, and positive work environment inspired by its 'Investment in Happiness' philosophy. The culture emphasizes health, wellness, community engagement, and a passion for an active lifestyle. Employees often share a connection to the brand's values and mission.

HQ Significance:

The headquarters is pivotal to Vuori's brand identity, product innovation, and operational management. Its Southern California location deeply influences the brand's aesthetic and design philosophy, connecting it authentically to its target audience and lifestyle inspiration.

Values Reflected in HQ: The headquarters environment aims to reflect Vuori's core values: product excellence, community, sustainability, ethical practices, and encouraging a healthy, active lifestyle.

Location:

Vuori supports its global customer base through a robust e-commerce platform shipping to numerous countries and a growing network of international retail stores. Key functions supported globally include direct-to-consumer sales, wholesale partnerships, international marketing, and localized customer service. The company has established operational hubs, including offices and distribution centers, in North America, Europe (notably the UK), and the Asia-Pacific region to facilitate its international expansion and reach.

Street Address:

2320 Faraday Ave, Suite 201

City:

Carlsbad

State/Province:

CA

Country:

USA

Where Else Does Vuori Operate Around the World?

London, United Kingdom

Address: Specific street address not publicly listed, operations hub established in the UK.

To build brand presence, manage retail and e-commerce operations, and cater to the growing customer base in Europe, reflecting Vuori's international growth strategy.

Various international markets

Address: Regional offices and operational hubs in countries including Canada, Australia, and key European nations.

To support localized market strategies, ensure efficient supply chains, and build brand communities in new international territories as part of its global expansion.

Buying Intent Signals for Vuori

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Vuori? Meet the Executive Team

As of April 2025, Vuori' leadership includes:

Joe Kudla - Founder & Chief Executive Officer
Sarah Lampley - Chief Financial Officer
Hugh Cullman - Chief Operating Officer
Nikki Sakelliou - Vice President of Marketing
Catherine Pike - Senior Vice President, Merchandising & Design

Who's Investing in Vuori?

Vuori has been backed by several prominent investors over the years, including:

SoftBank Vision Fund 2
Norwest Venture Partners

What Leadership Changes Has Vuori Seen Recently?

Hire2
Exits0

Vuori has been actively strengthening its executive team to support its rapid growth and international expansion. Key appointments in finance and operations have been made. No major high-profile executive departures have been publicly announced in the last 12 months.

New Appointments:

Sarah Lampley, Sarah Lampley appointed as new CFO to lead financial strategy during a period of significant growth.
Hugh Cullman, Hugh Cullman appointed as new COO to enhance operational efficiency and support global expansion.

What Technology (Tech Stack) Is Used byVuori?

Discover the tools Vuori uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vuori Email Formats and Examples

Vuori's common email format appears to be first_name.last_name@vuoriclothing.com. This is a typical pattern for corporate communications.

[first].[last]@vuoriclothing.com

Format

jane.doe@vuoriclothing.com

Example

80%

Success rate

What's the Latest News About Vuori?

Forbes • October 26, 2023

Vuori Takes Its ‘Investment In Happiness’ Global After Conquering The U.S. Market

Article discussing Vuori's successful US market penetration and its strategic plans for global expansion, highlighting its unique brand philosophy and customer loyalty....more

WWD • September 13, 2023

Vuori Ramps Up International Expansion With New Stores, E-commerce

Details Vuori's aggressive international growth strategy, including opening new physical retail stores in key global markets and enhancing its e-commerce capabilities for a wider international audience....more

Retail Dive • May 9, 2023

Vuori names Hugh Cullman COO

Reports on the appointment of Hugh Cullman as Chief Operating Officer, signaling Vuori's focus on scaling operations to support its rapid growth trajectory....more

CNBC • October 13, 2021

Apparel brand Vuori hits $4 billion valuation in deal with SoftBank

Details the significant investment by SoftBank Vision Fund 2, valuing Vuori at $4 billion and providing substantial capital for expansion, product development, and sustainability initiatives. (Historical but foundational for current growth)...more

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