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Vuori designs and manufactures premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Launched in 2015, the brand offers a new perspective on performance apparel, blending technical clothing with a West Coast-inspired aesthetic. Vuori is known for its comfortable, versatile, and stylish activewear suitable for a wide range of activities, from yoga and training to everyday wear. The company emphasizes quality materials, ethical manufacturing, and a commitment to sustainability.
The Carlsbad headquarters serves as the central hub for Vuori's global operations, including product design and development, marketing, e-commerce, finance, and corporate strategy.
The headquarters is designed to reflect the brand's active and collaborative ethos, featuring modern office spaces, areas for product showcasing, and likely amenities that support employee well-being. It's situated in a region known for its vibrant business community, particularly in the lifestyle and apparel sectors.
Vuori fosters a dynamic, collaborative, and positive work environment inspired by its 'Investment in Happiness' philosophy. The culture emphasizes health, wellness, community engagement, and a passion for an active lifestyle. Employees often share a connection to the brand's values and mission.
The headquarters is pivotal to Vuori's brand identity, product innovation, and operational management. Its Southern California location deeply influences the brand's aesthetic and design philosophy, connecting it authentically to its target audience and lifestyle inspiration.
Vuori supports its global customer base through a robust e-commerce platform shipping to numerous countries and a growing network of international retail stores. Key functions supported globally include direct-to-consumer sales, wholesale partnerships, international marketing, and localized customer service. The company has established operational hubs, including offices and distribution centers, in North America, Europe (notably the UK), and the Asia-Pacific region to facilitate its international expansion and reach.
2320 Faraday Ave, Suite 201
Carlsbad
CA
USA
Address: Specific street address not publicly listed, operations hub established in the UK.
To build brand presence, manage retail and e-commerce operations, and cater to the growing customer base in Europe, reflecting Vuori's international growth strategy.
Address: Regional offices and operational hubs in countries including Canada, Australia, and key European nations.
To support localized market strategies, ensure efficient supply chains, and build brand communities in new international territories as part of its global expansion.
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As of April 2025, Vuori' leadership includes:
Vuori has been backed by several prominent investors over the years, including:
Vuori has been actively strengthening its executive team to support its rapid growth and international expansion. Key appointments in finance and operations have been made. No major high-profile executive departures have been publicly announced in the last 12 months.
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Vuori's common email format appears to be first_name.last_name@vuoriclothing.com. This is a typical pattern for corporate communications.
[first].[last]@vuoriclothing.com
Format
jane.doe@vuoriclothing.com
Example
80%
Success rate
Forbes • October 26, 2023
Article discussing Vuori's successful US market penetration and its strategic plans for global expansion, highlighting its unique brand philosophy and customer loyalty....more
WWD • September 13, 2023
Details Vuori's aggressive international growth strategy, including opening new physical retail stores in key global markets and enhancing its e-commerce capabilities for a wider international audience....more
Retail Dive • May 9, 2023
Reports on the appointment of Hugh Cullman as Chief Operating Officer, signaling Vuori's focus on scaling operations to support its rapid growth trajectory....more
CNBC • October 13, 2021
Details the significant investment by SoftBank Vision Fund 2, valuing Vuori at $4 billion and providing substantial capital for expansion, product development, and sustainability initiatives. (Historical but foundational for current growth)...more
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