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Vrtcal Markets
What Does Vrtcal Markets Do?
VRTcal (operating as Vrtcal Markets, Inc.) is a mobile-first advertising technology company. They provide a full-stack Supply-Side Platform (SSP) designed to help app developers and publishers maximize their ad revenue through programmatic advertising. VRTcal focuses on transparency, high-quality ad experiences, and advanced monetization tools, connecting publishers with a wide array of demand sources. Their services cater to both app monetization for publishers and targeted advertising campaigns for brands and agencies globally.
Where Is Vrtcal Markets's Headquarters?
HQ Function
The headquarters serves as the central hub for VRTcal's executive leadership, core operations, product development, engineering, sales, and marketing strategy.
Notable Features:
Located in a modern, Class A office building, the headquarters likely offers contemporary amenities and a professional environment conducive to tech innovation. Specific architectural details are typical of high-end office spaces in the area.
Work Culture:
VRTcal likely fosters a dynamic, innovative, and collaborative work culture characteristic of the ad tech industry, emphasizing data-driven results, agility, and client success.
HQ Significance:
The Newport Beach HQ is significant for its access to a rich talent pool from nearby universities and tech companies, proximity to industry partners, and its position within a vibrant business ecosystem.
Values Reflected in HQ: The choice of a prime Newport Beach location likely reflects VRTcal's commitment to professionalism, growth, innovation, and establishing a strong presence in the competitive ad tech landscape.
Location:
While VRTcal's physical offices are primarily based in the United States (Newport Beach, New York, Chicago), its technology platform and services support mobile app publishers and advertisers globally. They enable worldwide ad serving, monetization solutions, and campaign management through their advanced digital infrastructure, catering to an international client base across various regions.
Street Address:
5000 Birch St, Suite 3000, West Tower
City:
Newport Beach
State/Province:
CA
Country:
USA
Where Else Does Vrtcal Markets Operate Around the World?
New York, NY, USA
Address: Specific address not publicly listed; likely a sales and business development office.
To strengthen VRTcal's presence in the Eastern United States, engage with key advertisers, agencies, and publishers, and expand market penetration.
Chicago, IL, USA
Address: Specific address not publicly listed; likely a sales and business development office.
To cater to clients and partners in the Midwest region, driving VRTcal's growth and service delivery in this key economic area.
Buying Intent Signals for Vrtcal Markets
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Vrtcal Markets? Meet the Executive Team
As of April 2025, Vrtcal Markets' leadership includes:
Who's Investing in Vrtcal Markets?
Vrtcal Markets has been backed by several prominent investors over the years, including:
What Leadership Changes Has Vrtcal Markets Seen Recently?
Based on publicly available information, there have been no widely publicized major executive hires or departures at VRTcal in the last 12 months. The current leadership team appears to be stable.
What Technology (Tech Stack) Is Used byVrtcal Markets?
Discover the tools Vrtcal Markets uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Vrtcal Markets Email Formats and Examples
VRTcal primarily utilizes the email format `[first_name]@vrtcal.com`. This is a common and straightforward pattern for many technology companies, facilitating easy recall and direct communication with team members.
first@vrtcal.com
Format
todd@vrtcal.com (example for Todd Wooten)
Example
90%
Success rate
What's the Latest News About Vrtcal Markets?
ExchangeWire • January 24, 2023
VRTcal Acquires AddApptr, Expanding Global Reach and Mobile Monetisation Capabilities
VRTcal announced its acquisition of AddApptr, a leading German-based mobile advertising technology company. This strategic acquisition is aimed at significantly enhancing VRTcal's global footprint, particularly in the European market, and augmenting its suite of mobile monetisation solutions for app publishers....more
MarTech Series • June 13, 2023
VRTcal Joins IAB Tech Lab’s Board of Directors
VRTcal announced its appointment to the IAB Tech Lab’s Board of Directors. This role allows VRTcal to actively contribute to shaping industry standards, guidelines, and best practices in digital advertising technology, highlighting its commitment to fostering innovation and a transparent, efficient ad ecosystem....more
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