What Does VPRO Do?

Total employees829
HeadquartersHilversum
Founded1926

VPRO (Vrijzinnig Protestantse Radio Omroep) is a Dutch public broadcasting organization renowned for its creative, independent, and often thought-provoking content across television, radio, podcasts, and digital platforms. Established in 1926, VPRO has a rich history of pushing boundaries and offering alternative perspectives. As part of the Dutch Public Broadcasting system (NPO), VPRO aims to inform, inspire, and engage a broad audience with high-quality journalism, documentaries, drama, and cultural programming that champions artistic freedom and intellectual curiosity.

Where Is VPRO's Headquarters?

VPRO officeVPRO officeVPRO officeVPRO office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for all VPRO operations, including editorial teams, content creation, production facilities, broadcasting, digital media development, and administrative functions.

Notable Features:

The VPRO headquarters, famously known as 'Villa VPRO,' is an architectural masterpiece designed by MVRDV. It's characterized by its open-plan design, continuous internal landscape, integration with the surrounding environment, and innovative use of space, fostering collaboration.

Work Culture:

VPRO cultivates a dynamic, creative, and intellectually stimulating work environment. It values independence, innovation, and journalistic integrity, encouraging employees to explore new forms of storytelling and challenge conventional thinking.

HQ Significance:

The headquarters is not just an office but a symbol of VPRO's progressive and unconventional spirit. Its location in Media Park places VPRO at the heart of the Dutch media industry, facilitating collaboration and innovation.

Values Reflected in HQ: The building's design reflects VPRO's core values of openness, transparency, collaboration, creativity, and a connection to society and nature.

Location:

While VPRO's primary broadcast audience is in the Netherlands, its impact is global. Many VPRO documentaries, series, and co-productions gain international recognition through film festivals, sales to foreign broadcasters, and availability on global streaming platforms. VPRO actively collaborates with international production partners and covers global issues, contributing to its reputation for high-quality, boundary-pushing content worldwide. Its digital platforms also allow international audiences to access select content.

Street Address:

Wim T. Schippersplein 3

City:

Hilversum

State/Province:

Noord-Holland

Country:

Netherlands

Where Else Does VPRO Operate Around the World?

Various locations (Netherlands)

Address: Primarily project-based or temporary locations for field production and reporting.

To ensure comprehensive national coverage, facilitate in-depth storytelling from diverse Dutch regions, and enable flexible production logistics for VPRO's wide range of programming.

Buying Intent Signals for VPRO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading VPRO? Meet the Executive Team

As of April 2025, VPRO' leadership includes:

Gideon Karting - Algemeen Directeur a.i. (Interim General Director)
Willem van Zeeland - Zakelijk Directeur (Business Director)
Stan van Engelen - Hoofdredacteur (Editor-in-Chief)
Sarah Sylbing - Hoofdredacteur (Editor-in-Chief)

Who's Investing in VPRO?

VPRO has been backed by several prominent investors over the years, including:

As a public broadcasting association within the Dutch NPO system, VPRO is primarily funded by government allocations (derived from general taxation) and membership fees paid by its members. It does not have commercial investors in the traditional sense.

What Leadership Changes Has VPRO Seen Recently?

Hire1
Exits1

The most notable executive change at VPRO in the past 12 months was the unfortunate passing of long-serving General Director Lennart van der Meulen in March 2024. Consequently, Gideon Karting was appointed as Interim General Director. Other key leadership positions have remained stable.

Departures

Lennart van der Meulen, Lennart van der Meulen, VPRO's General Director since 2009, sadly passed away, leaving a significant legacy.

New Appointments:

Gideon Karting, Gideon Karting was appointed as Interim General Director to lead VPRO following the passing of Lennart van der Meulen.

What Technology (Tech Stack) Is Used byVPRO?

Discover the tools VPRO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

VPRO Email Formats and Examples

VPRO likely uses standardized email formats for its staff. Common professional formats include combinations of first name, last name, and initials. For VPRO, a likely format is [first_initial].[last_name]@vpro.nl.

[first_initial].[last_name]@vpro.nl

Format

g.karting@vpro.nl

Example

80%

Success rate

What's the Latest News About VPRO?

VPRO Pers • April 18, 2024

VPRO lanceert podcastserie 'Game of Votes' over Amerikaanse verkiezingen

VPRO has launched 'Game of Votes,' a new eight-part podcast series in which journalists Casper Thomas and Raymond van den Boogaard examine the 2024 US presidential elections, featuring analyses, reports, and interviews....more

NOS.nl • March 16, 2024

VPRO directeur Lennart van der Meulen (60) overleden

Lennart van der Meulen, general director of broadcaster VPRO, has passed away at the age of 60. He had been director since 2009 and played a crucial role in VPRO's development as an innovative and distinctive broadcaster....more

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