Voss of Norway ASA is the company renowned for producing VOSS, a premium brand of artesian bottled water from Norway. Launched in 1998, VOSS is recognized for its distinctive cylindrical bottle design and its positioning as a luxury water brand. The water is sourced from an artesian well in Iveland, southern Norway, and is marketed globally in various forms, including still, sparkling, and flavored sparkling. Since its acquisition by Reignwood Group in 2016, VOSS has continued to expand its product line and global distribution, catering to high-end consumers, hotels, and restaurants.
Primary artesian water bottling facility, quality control, and key operational hub for the VOSS brand. This site is intrinsically linked to the water's source and purity.
Located in a sparsely populated area in Southern Norway, ensuring the protection and purity of the artesian water source. The facility is designed with a focus on maintaining environmental integrity and water quality.
The work culture emphasizes quality, precision, and sustainability, aligning with the premium nature of the VOSS brand and its Norwegian heritage. There's a strong focus on operational excellence and maintaining the natural purity of the product.
The Iveland location is paramount as it is the direct source of VOSS artesian water, a core element of the brand's identity and marketing. Its pristine, protected environment is crucial to the water's perceived quality and luxury positioning.
VOSS water is distributed in over 50 countries across the globe, with a strong market presence in North America, Europe, Asia, and the Middle East. The company's global functions include international sales, brand marketing, supply chain logistics, and distributor management. VOSS targets high-end consumers through luxury hotels, fine dining restaurants, upscale retail outlets, and increasingly, direct-to-consumer online channels.
Vatnestrømveien 200
Iveland
Agder
Norway
Address: Voss of Norway LLC, (US Corporate Office - specific address may vary, e.g., previously 200 Park Avenue South, New York, NY 10003, USA - verify for current specifics)
To drive brand growth, oversee key account relationships within the hospitality and retail sectors, and execute marketing campaigns tailored to the American consumer base.
Address: Reignwood Centre, No. 8 Yong An Dong Li, Jianguomenwai Avenue, Chaoyang District, Beijing, China (Parent Company HQ)
Serves as the central command for Reignwood Group's diverse international businesses. For VOSS, it facilitates long-term growth strategies and expansion, particularly within Asian markets and globally.
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As of April 2025, VOSS Water' leadership includes:
VOSS Water has been backed by several prominent investors over the years, including:
No major publicly announced global executive hires or exits specifically for VOSS Water's top leadership have been identified in the last 12 months (as of mid-2024). Strategic leadership and oversight are closely integrated with its parent company, Reignwood Group. Significant VOSS-specific appointments, such as the Global CMO, occurred prior to this period.
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Voss of Norway ASA, primarily operating under the VOSS Water brand, likely utilizes standardized corporate email formats. The most common domain is @vosswater.com. Based on industry patterns, emails often combine first and last names or initials.
[firstinitial][lastname]@vosswater.com
Format
jdoe@vosswater.com
Example
85%
Success rate
Business Wire • May 15, 2024
VOSS Water announced its partnership as the official water for The Sports Illustrated Circuit Series, a new luxury lifestyle and sporting event. This collaboration aims to enhance VOSS's brand visibility among affluent consumers and align it with premium experiences....more
PR Newswire • December 7, 2023
VOSS Water and global music superstar Maluma hosted an exclusive event in Miami to promote the 'Signs of VOSS' global brand campaign. The event highlighted the brand's connection with lifestyle and celebrity culture....more
PR Newswire • October 25, 2023
Commemorating its 25th anniversary, VOSS Water launched a new global brand campaign, 'Signs Of VOSS.' The campaign is designed to reinforce its premium market position by emphasizing its iconic bottle design and water quality....more
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