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Vivial's Overview

Total employees800
HeadquartersDayton
Founded2016

Vivial Media was a marketing technology (martech) company that specialized in providing a comprehensive suite of digital and traditional marketing solutions tailored for small and medium-sized businesses (SMBs). Their offerings included website development, search engine optimization (SEO), online listing management, social media marketing, content creation, and print directory services. The company aimed to help local businesses connect with customers and grow their presence both online and offline. In October 2020, Vivial was acquired by Thryv Holdings, Inc., a provider of small business management software. Post-acquisition, Vivial's services and technology have been integrated into Thryv's broader platform, enhancing Thryv's offerings for SMBs.

Where is Vivial's Headquarters?

Vivial officeVivial officeVivial officeVivial office
*Images sourced via web search. Rights belong to original owners

HQ Function

This location historically served as a major operational hub, encompassing sales, customer support, and development for its directory and digital marketing services.

Notable Features:

Information on specific architectural highlights for Vivial's distinct pre-acquisition HQ is not widely publicized. Operations were typically housed in modern office complexes suitable for technology and sales teams.

Work Culture:

The work culture at Vivial was likely focused on sales, customer service for SMBs, and adapting traditional advertising models to the digital age. It would have emphasized innovation in local marketing and a results-driven approach.

HQ Significance:

The Dayton-area presence was significant due to its historical roots with The Berry Company, a long-standing leader in yellow pages and directory advertising, which formed a core part of Vivial's lineage.

Values Reflected in HQ: Values likely included customer focus (serving SMBs), adaptability (transitioning from print to digital), and local market expertise.

Location:

Vivial Media primarily operated within the United States, offering its suite of digital and print marketing solutions to small and medium-sized businesses across the country. Its global presence was limited, with a strong focus on the domestic U.S. market. Following its acquisition, its capabilities are now part of Thryv, which also has a strong North American focus with some international reach.

Street Address:

Historically associated with 3100 Kettering Blvd (The Berry Company building, a predecessor)

City:

Dayton

State/Province:

OH

Country:

USA

Vivial's Global Presence

New York, NY, USA

Address: General presence in major metropolitan areas; specific pre-acquisition addresses for all satellite offices are not centrally listed post-acquisition.

To tap into a major business and advertising hub, facilitating connections with national clients and technology partners.

Various locations across the US

Address: Multiple regional sales and operations offices; specific addresses varied.

To provide on-the-ground support and sales presence tailored to local business communities, reflecting their focus on SMBs nationwide.

Buying Intent Signals for Vivial

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Vivial

As of April 2025, Vivial' leadership includes:

Jim Continenza - Former Chairman and CEO (also associated with The Berry Company, Vivial's predecessor)
Laura Cole - Former Chief Marketing Officer
John refinancing.ai - Former Chief Financial Officer

Investors of Vivial

Vivial has been backed by several prominent investors over the years, including:

Golden Gate Capital (Historically, as the owner of The Berry Company, which became a significant part of Vivial's foundation)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Since Vivial Media was acquired by Thryv Holdings, Inc. in October 2020, executive movements specific to the 'Vivial' brand are no longer independently tracked. All leadership and executive changes now fall under Thryv's corporate structure. There is no distinct public information on executive hires or exits for 'Vivial' as a standalone entity in the last 12 months.

Technology (Tech Stack) used by Vivial

Discover the tools Vivial uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vivial Email Formats and Examples

Prior to its acquisition, Vivial Media likely used standard corporate email formats. The most common formats for companies of its type are typically [first_initial][last]@[domain].com or [first].[last]@[domain].com. Emails from Vivial would have used the vivial.com or vivial.net domain.

[first_initial][last]@vivial.com (e.g., jsmith@vivial.com) or [first].[last]@vivial.com (e.g., john.smith@vivial.com)

Format

example@vivial.com

Example

60%

Success rate

News and media

Thryv Holdings, Inc.October 1, 2020

Thryv Completes Acquisition of Vivial

Thryv Holdings, Inc. announced the completion of its acquisition of Vivial, a leading marketing technology company. This strategic acquisition aims to enhance Thryv's SaaS offerings for small to medium-sized businesses by integrating Vivial's marketing tools and expertise....more

PR NewswireFebruary 12, 2020

Vivial Named a 2020 Google Premier Partner

Vivial announced it was named a 2020 Google Premier Partner, a designation reserved for the top 3% of Google Partners. This recognized Vivial's commitment to delivering high-quality digital advertising services to its clients....more

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