Vivial Media was a marketing technology (martech) company that specialized in providing a comprehensive suite of digital and traditional marketing solutions tailored for small and medium-sized businesses (SMBs). Their offerings included website development, search engine optimization (SEO), online listing management, social media marketing, content creation, and print directory services. The company aimed to help local businesses connect with customers and grow their presence both online and offline. In October 2020, Vivial was acquired by Thryv Holdings, Inc., a provider of small business management software. Post-acquisition, Vivial's services and technology have been integrated into Thryv's broader platform, enhancing Thryv's offerings for SMBs.
This location historically served as a major operational hub, encompassing sales, customer support, and development for its directory and digital marketing services.
Information on specific architectural highlights for Vivial's distinct pre-acquisition HQ is not widely publicized. Operations were typically housed in modern office complexes suitable for technology and sales teams.
The work culture at Vivial was likely focused on sales, customer service for SMBs, and adapting traditional advertising models to the digital age. It would have emphasized innovation in local marketing and a results-driven approach.
The Dayton-area presence was significant due to its historical roots with The Berry Company, a long-standing leader in yellow pages and directory advertising, which formed a core part of Vivial's lineage.
Vivial Media primarily operated within the United States, offering its suite of digital and print marketing solutions to small and medium-sized businesses across the country. Its global presence was limited, with a strong focus on the domestic U.S. market. Following its acquisition, its capabilities are now part of Thryv, which also has a strong North American focus with some international reach.
Historically associated with 3100 Kettering Blvd (The Berry Company building, a predecessor)
Dayton
OH
USA
Address: General presence in major metropolitan areas; specific pre-acquisition addresses for all satellite offices are not centrally listed post-acquisition.
To tap into a major business and advertising hub, facilitating connections with national clients and technology partners.
Address: Multiple regional sales and operations offices; specific addresses varied.
To provide on-the-ground support and sales presence tailored to local business communities, reflecting their focus on SMBs nationwide.
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As of April 2025, Vivial' leadership includes:
Vivial has been backed by several prominent investors over the years, including:
Since Vivial Media was acquired by Thryv Holdings, Inc. in October 2020, executive movements specific to the 'Vivial' brand are no longer independently tracked. All leadership and executive changes now fall under Thryv's corporate structure. There is no distinct public information on executive hires or exits for 'Vivial' as a standalone entity in the last 12 months.
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Prior to its acquisition, Vivial Media likely used standard corporate email formats. The most common formats for companies of its type are typically [first_initial][last]@[domain].com or [first].[last]@[domain].com. Emails from Vivial would have used the vivial.com or vivial.net domain.
[first_initial][last]@vivial.com (e.g., jsmith@vivial.com) or [first].[last]@vivial.com (e.g., john.smith@vivial.com)
Format
example@vivial.com
Example
60%
Success rate
Thryv Holdings, Inc. • October 1, 2020
Thryv Holdings, Inc. announced the completion of its acquisition of Vivial, a leading marketing technology company. This strategic acquisition aims to enhance Thryv's SaaS offerings for small to medium-sized businesses by integrating Vivial's marketing tools and expertise....more
PR Newswire • February 12, 2020
Vivial announced it was named a 2020 Google Premier Partner, a designation reserved for the top 3% of Google Partners. This recognized Vivial's commitment to delivering high-quality digital advertising services to its clients....more
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