Vivaki
Vivaki's Overview
Vivaki was a strategic global digital media and technology unit of Publicis Groupe, launched in 2008. It was designed to leverage the collective scale of Publicis Groupe's media agencies, including Starcom MediaVest Group and ZenithOptimedia, particularly in the realms of digital advertising, programmatic buying, data, and technology. Vivaki's core mission was to accelerate Publicis Groupe's digital capabilities and offer innovative solutions to clients. Over time, its functions and specialist units (like AOD - Audience on Demand) were more deeply integrated into Publicis Media, the consolidated media buying and planning network of Publicis Groupe, and other specialized Publicis entities. While the Vivaki brand itself is no longer a primary forward-facing entity, its legacy and the capabilities it fostered are now integral parts of Publicis Media's offerings and Publicis Groupe's overall digital transformation strategy.
Where is Vivaki's Headquarters?
HQ Function
Served as a key operational hub for developing and deploying digital media strategies, programmatic trading platforms (like Audience on Demand - AOD), and data analytics capabilities across North America and supporting global rollouts.
Notable Features:
Located within a prominent Publicis Groupe office tower, featuring modern, collaborative workspaces designed to foster innovation and integration between digital specialists and media agency teams. Access to advanced technology infrastructure.
Work Culture:
Characterized by a fast-paced, innovative, and data-driven environment typical of digital media and ad-tech entities. Strong emphasis on collaboration, experimentation, and leveraging emerging technologies to deliver client value.
HQ Significance:
The Chicago hub was crucial for Vivaki's North American operations and its role as a center of excellence for programmatic media and digital technology within Publicis Groupe during its active years.
Values Reflected in HQ: Innovation, technological advancement, data-driven decision-making, and collaborative integration within the broader agency network.
Location:
Though the Vivaki brand is now absorbed, its functions and expertise are globally distributed through Publicis Media, which operates in over 100 countries. This global network supports multinational clients with localized digital media strategy, programmatic buying, data analytics, performance marketing, and technology solutions, ensuring consistent service delivery and access to global insights.
Street Address:
35 W Wacker Dr (Publicis Groupe Building)
City:
Chicago
State/Province:
IL
Country:
USA
Vivaki's Global Presence
Paris, France
Address: 133 Av. des Champs-Élysées, 75008 Paris, France (Publicis Groupe HQ)
Central point for global strategy, finance, and aligning Vivaki's mission with the broader Publicis Groupe objectives across all regions.
London, UK
Address: Television Centre, 101 Wood Ln, London W12 7FR (A major Publicis UK Hub)
Led Vivaki's strategic initiatives in Europe, adapting global digital solutions to regional market needs and driving programmatic adoption.
New York, NY, USA
Address: 1675 Broadway, New York, NY 10019 (Major Publicis US Hub)
Supported major US clients and fostered relationships with East Coast-based technology partners and media owners.
Singapore, Singapore
Address: 83 Clemenceau Ave, #10-01 UE Square, Singapore 239920 (Publicis APAC Hub Example)
Adapted global Vivaki offerings to the unique digital landscapes of various APAC markets, fostering growth and innovation.
Buying Intent Signals for Vivaki
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Vivaki
As of April 2025, Vivaki' leadership includes:
Investors of Vivaki
Vivaki has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicis Groupe and Publicis Media continually evolve their leadership to align with strategic priorities in data, technology, and media innovation. Recent appointments often focus on strengthening these capabilities globally and regionally. As Vivaki is integrated, specific 'Vivaki' hires/exits are not applicable; news reflects broader Publicis Media/Groupe movements.
New Appointments:
Technology (Tech Stack) used by Vivaki
Discover the tools Vivaki uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Vivaki Email Formats and Examples
Email communications from Publicis Groupe, which includes the functions formerly under Vivaki, generally follow standard corporate patterns. The most common format is firstname.lastname@publicisgroupe.com or specific agency domains (e.g., @starcomww.com, @zenithmedia.com, @publicismedia.com).
firstname.lastname@publicisgroupe.com
Format
jane.doe@publicisgroupe.com
Example
80%
Success rate
News and media
Publicis Groupe • February 8, 2024
Publicis Groupe News: Reports Strong Full Year 2023 Results, Highlighting Data and Tech Leadership
Publicis Groupe announced its full-year 2023 financial results, showcasing robust organic growth significantly driven by its data (Epsilon) and tech (Publicis Sapient) capabilities. This reflects the continued strategic importance of digital and data-driven solutions, areas where Vivaki historically laid foundational work....more
Adweek • October 19, 2023
Publicis Groupe News: Q3 2023 Earnings Demonstrate Growth in Media and Data
Publicis Groupe's Q3 2023 earnings report indicated sustained growth, with strong performances from its media operations (Publicis Media) and data arm Epsilon. This underscores the success of its integrated model, which builds upon the digital capabilities once championed by Vivaki....more
Campaign US • September 7, 2023
Vivaki-related News: Talia Raviv named CEO of Publicis Media’s PMX
Talia Raviv was appointed as the new CEO of PMX, Publicis Media's global investment arm. PMX centralizes trading, investment, and partnerships, evolving the programmatic and scaled buying practices that Vivaki helped pioneer within the Groupe....more
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