The Vitamin Shoppe
The Vitamin Shoppe's Overview
The Vitamin Shoppe is an American omnichannel specialty retailer and wellness lifestyle company based in Secaucus, New Jersey. Founded in 1977, the company provides a wide assortment of vitamins, minerals, herbs, specialty supplements, sports nutrition, and other health and wellness products. The Vitamin Shoppe aims to help customers become their best selves by providing innovative solutions, guidance, and services to support their wellness journey. They operate retail stores across the U.S. and Puerto Rico, and a robust e-commerce platform.
Where is The Vitamin Shoppe's Headquarters?
HQ Function
Serves as the central hub for corporate operations, strategic planning, marketing, merchandising, finance, IT, supply chain, and human resources for The Vitamin Shoppe's retail stores and e-commerce business.
Notable Features:
Modern office facilities located in a commercial district, designed to support collaboration and employee well-being. Specific architectural details are not widely publicized, typical of corporate office parks.
Work Culture:
The work culture at The Vitamin Shoppe's headquarters emphasizes health and wellness, aligning with its core business. It strives to be customer-centric, innovative, and collaborative, with a focus on product knowledge and supporting the 'health enthusiast' journey for both customers and employees ('Health Enthusiasts').
HQ Significance:
The New Jersey headquarters centralizes decision-making and support functions for its national retail footprint and growing digital presence. Its location provides access to a diverse talent pool and major transportation and commerce routes.
Values Reflected in HQ: The headquarters aims to embody The Vitamin Shoppe's commitment to quality, wellness, and customer service through efficient operations and fostering an environment where employees are empowered to support customer health goals.
Location:
The Vitamin Shoppe's primary operations and retail stores are concentrated in the United States and Puerto Rico. However, it extends its global reach through international e-commerce shipping and franchise agreements in select countries, particularly in Central and South America. Functions supported globally include product sourcing from international vendors, e-commerce fulfillment to numerous international destinations, and management of international franchise partnerships.
Street Address:
300 Harmon Meadow Boulevard
City:
Secaucus
State/Province:
New Jersey
Country:
USA
The Vitamin Shoppe's Global Presence
Ashland, Virginia, USA
Address: 112 The Vitamin Shoppe Way, Ashland, VA 23005, USA
Ensures efficient supply chain operations and timely product delivery to support The Vitamin Shoppe's retail network and online sales throughout the Eastern U.S. region.
Tolleson, Arizona, USA
Address: 7815 West Van Buren Street, Tolleson, AZ 85353, USA
Supports the company's supply chain and customer service operations for the Western U.S. market, ensuring product availability and efficient distribution.
Nashville, Tennessee, USA
Address: Specific address not publicly listed; general Nashville, TN area.
Provides centralized customer service operations, aiming to enhance customer experience and satisfaction across all sales channels nationally.
Buying Intent Signals for The Vitamin Shoppe
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of The Vitamin Shoppe
As of April 2025, The Vitamin Shoppe' leadership includes:
Investors of The Vitamin Shoppe
The Vitamin Shoppe has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, The Vitamin Shoppe has solidified its leadership team with key appointments and promotions, reflecting its strategic focus under private ownership. These changes aim to drive growth in merchandising, operations, and overall customer experience.
New Appointments:
Technology (Tech Stack) used by The Vitamin Shoppe
Discover the tools The Vitamin Shoppe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Vitamin Shoppe Email Formats and Examples
The Vitamin Shoppe commonly uses standard corporate email formats. The most frequently observed patterns involve combinations of the employee's first name and last name, or first initial and last name.
[first_initial][last_name]@vitaminshoppe.com (e.g., jsmith@vitaminshoppe.com) OR [first_name].[last_name]@vitaminshoppe.com (e.g., john.smith@vitaminshoppe.com)
Format
jsmith@vitaminshoppe.com
Example
75%
Success rate
News and media
PR Newswire • April 2, 2024
The Vitamin Shoppe Launches BodyTech Elite, Next-Level Sports Nutrition Line with Premium Ingredients and Formulations
The Vitamin Shoppe announced the launch of BodyTech Elite, a new line of premium sports nutrition supplements. This advanced series is formulated with high-quality, clinically studied ingredients aimed at serious athletes and fitness enthusiasts seeking enhanced performance and recovery....more
Business Wire • February 20, 2024
The Vitamin Shoppe® Expands Distribution of Functional Mushroom Supplements with New Products from Host Defense®, Om® Mushroom Superfood®, and Four Sigmatic®
The Vitamin Shoppe is broadening its selection of functional mushroom supplements, adding new products from leading brands like Host Defense, Om Mushroom Superfood, and Four Sigmatic. This expansion caters to growing consumer interest in the wellness benefits of mushrooms....more
PR Newswire • August 22, 2023
The Vitamin Shoppe Appoints Lee Wright as Chief Executive Officer and Promotes Muriel Gonzalez to EVP, Chief Merchandising and Marketing Officer
The Vitamin Shoppe announced the appointment of Lee Wright as Chief Executive Officer. Wright previously served as interim CEO. Additionally, Muriel Gonzalez was promoted to Executive Vice President, Chief Merchandising and Marketing Officer....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including The Vitamin Shoppe, are just a search away.