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Vitality's Overview

Total employees2394
HeadquartersLondon
Founded2004

Vitality is a UK-based insurance and investment company that aims to make people healthier and enhance and protect their lives. It offers a range of products including health insurance, life insurance, car insurance, and investments, all integrated with its unique 'Vitality Programme' that rewards members for healthy living. By encouraging positive lifestyle changes, Vitality seeks to create shared value for individuals, the company, and society.

Where is Vitality's Headquarters?

Vitality officeVitality officeVitality officeVitality office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for VitalityUK's strategic leadership, product development, marketing, core operational management, and corporate governance functions.

Notable Features:

Situated in the contemporary More London development near Tower Bridge, the office likely offers state-of-the-art facilities, riverside views, and an environment designed to promote collaboration and wellbeing.

Work Culture:

The HQ work culture is expected to reflect Vitality's core values of health, wellbeing, and innovation, fostering a dynamic, purpose-driven, and employee-focused environment.

HQ Significance:

The London headquarters is crucial for managing UK-wide operations, spearheading innovation in the insurance and wellness sectors, and maintaining a strong brand presence in one of the world's leading financial centers.

Values Reflected in HQ: The choice of a prestigious, modern, and well-connected London location reflects Vitality's commitment to excellence, innovation, and fostering a positive working environment for its employees.

Location:

VitalityUK operates primarily within the United Kingdom, offering its distinct health, life, and investment products tailored to the UK market. However, it is an integral part of Discovery Limited, a South African-founded global financial services organization. Discovery has a significant international footprint, with operations and partnerships in countries such as South Africa, the United States, China, Australia, and across Europe. VitalityUK benefits from the global expertise, research, and innovation of the wider Discovery group, particularly in areas like behavioral economics, data analytics, and the wellness-driven insurance model.

Street Address:

4 More London Riverside

City:

London

State/Province:

England

Country:

United Kingdom

Vitality's Global Presence

Bournemouth, England, United Kingdom

Address: Vitality House, Hampshire Road, Bournemouth, BH1 2JQ

Acts as a major hub for member support and policy administration, leveraging the regional talent pool to ensure efficient and effective service delivery across the UK.

Stockport, England, United Kingdom

Address: Griffin House, 100-102 Wellington Road North, Stockport, SK4 2DQ

Enhances national operational capacity by providing essential customer service, technical support, and back-office capabilities, contributing to Vitality's overall member experience.

Buying Intent Signals for Vitality

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Vitality

As of April 2025, Vitality' leadership includes:

Neville Koopowitz - Chief Executive Officer
Dr Keith Klintworth - Deputy CEO, Vitality & Managing Director, VitalityHealth
Andrew Webb - Chief Financial Officer
Chrissy Fice - Chief Operating Officer
Justin Skinner - Chief Marketing Officer
Sally-Anne Etienne - Chief People Officer
Nick Read - Managing Director, Vitality Programme
Deepak Jobanputra - Managing Director, VitalityInvest
Greg Levine - Managing Director - Sales and Distribution
Pippa Hackett - Managing Director, VitalityCar

Investors of Vitality

Vitality has been backed by several prominent investors over the years, including:

Discovery Limited (Parent Company)
Remgro Limited (Significant shareholder in Discovery Ltd)
Public Investment Corporation (PIC) of South Africa (Significant shareholder in Discovery Ltd)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Over the past 12-18 months, VitalityUK has focused on strengthening its leadership team with strategic appointments in key growth areas such as VitalityCar and core functions like Marketing. No major high-profile executive departures have been publicly announced during this period.

New Appointments:

Justin Skinner, Justin Skinner was appointed as Chief Marketing Officer to spearhead VitalityUK's brand strategy, marketing campaigns, and customer acquisition efforts.
Pippa Hackett, Pippa Hackett joined as Managing Director for VitalityCar, tasked with leading and expanding Vitality's innovative car insurance offering.

Technology (Tech Stack) used by Vitality

Discover the tools Vitality uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vitality Email Formats and Examples

VitalityUK commonly uses a standard professional email format for its employees, typically combining the employee's first and last name. The most prevalent format observed is [first name].[last name]@vitality.co.uk.

first.last@vitality.co.uk

Format

jane.doe@vitality.co.uk

Example

90%

Success rate

News and media

FTAdviser19 March 2024

Vitality to offer genetic testing to some insurance customers

Vitality announced its plan to offer advanced genetic testing to eligible new and existing serious illness cover and life insurance customers. This initiative aims to provide members with deeper insights into their predispositions for certain preventable health conditions, empowering them to take proactive steps towards better health....more

Vitality UK Press Room10 January 2024

Vitality research reveals the true cost of ill-health in the workplace for UK Plc

Findings from Vitality's annual Britain's Healthiest Workplace study indicated that UK businesses lost an average of 42.8 productive days per employee in 2023 due to ill-health related absenteeism and presenteeism. This translated to an estimated economic impact of £138 billion....more

Cover Magazine18 May 2023

Vitality names MD for car insurance arm

Vitality appointed Pippa Hackett as the new Managing Director for its car insurance division, VitalityCar. Her role focuses on driving the growth and development of Vitality's unique car insurance product that rewards good driving behavior....more

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