Vitality is a UK-based insurance and investment company that aims to make people healthier and enhance and protect their lives. It offers a range of products including health insurance, life insurance, car insurance, and investments, all integrated with its unique 'Vitality Programme' that rewards members for healthy living. By encouraging positive lifestyle changes, Vitality seeks to create shared value for individuals, the company, and society.
Serves as the central hub for VitalityUK's strategic leadership, product development, marketing, core operational management, and corporate governance functions.
Situated in the contemporary More London development near Tower Bridge, the office likely offers state-of-the-art facilities, riverside views, and an environment designed to promote collaboration and wellbeing.
The HQ work culture is expected to reflect Vitality's core values of health, wellbeing, and innovation, fostering a dynamic, purpose-driven, and employee-focused environment.
The London headquarters is crucial for managing UK-wide operations, spearheading innovation in the insurance and wellness sectors, and maintaining a strong brand presence in one of the world's leading financial centers.
VitalityUK operates primarily within the United Kingdom, offering its distinct health, life, and investment products tailored to the UK market. However, it is an integral part of Discovery Limited, a South African-founded global financial services organization. Discovery has a significant international footprint, with operations and partnerships in countries such as South Africa, the United States, China, Australia, and across Europe. VitalityUK benefits from the global expertise, research, and innovation of the wider Discovery group, particularly in areas like behavioral economics, data analytics, and the wellness-driven insurance model.
4 More London Riverside
London
England
United Kingdom
Address: Vitality House, Hampshire Road, Bournemouth, BH1 2JQ
Acts as a major hub for member support and policy administration, leveraging the regional talent pool to ensure efficient and effective service delivery across the UK.
Address: Griffin House, 100-102 Wellington Road North, Stockport, SK4 2DQ
Enhances national operational capacity by providing essential customer service, technical support, and back-office capabilities, contributing to Vitality's overall member experience.
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As of April 2025, Vitality' leadership includes:
Vitality has been backed by several prominent investors over the years, including:
Over the past 12-18 months, VitalityUK has focused on strengthening its leadership team with strategic appointments in key growth areas such as VitalityCar and core functions like Marketing. No major high-profile executive departures have been publicly announced during this period.
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VitalityUK commonly uses a standard professional email format for its employees, typically combining the employee's first and last name. The most prevalent format observed is [first name].[last name]@vitality.co.uk.
first.last@vitality.co.uk
Format
jane.doe@vitality.co.uk
Example
90%
Success rate
FTAdviser • 19 March 2024
Vitality announced its plan to offer advanced genetic testing to eligible new and existing serious illness cover and life insurance customers. This initiative aims to provide members with deeper insights into their predispositions for certain preventable health conditions, empowering them to take proactive steps towards better health....more
Vitality UK Press Room • 10 January 2024
Findings from Vitality's annual Britain's Healthiest Workplace study indicated that UK businesses lost an average of 42.8 productive days per employee in 2023 due to ill-health related absenteeism and presenteeism. This translated to an estimated economic impact of £138 billion....more
Cover Magazine • 18 May 2023
Vitality appointed Pippa Hackett as the new Managing Director for its car insurance division, VitalityCar. Her role focuses on driving the growth and development of Vitality's unique car insurance product that rewards good driving behavior....more
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