Vitality Group
Vitality Group's Overview
Vitality Group is a global health and wellness company that designs and implements programs to promote healthier lifestyles. As a subsidiary of Discovery Limited, Vitality leverages behavioral science, data analytics, and technology to incentivize individuals to make positive health choices. They partner with insurers, employers, and financial institutions worldwide, operating on a shared-value model that benefits individuals by improving their health, businesses by enhancing productivity and reducing costs, and society by fostering healthier communities.
Where is Vitality Group's Headquarters?
HQ Function
The Chicago headquarters directs Vitality Group's international strategy, technology development, partnership management, and program deployment, particularly for the Americas.
Notable Features:
Located in a modern office building in Chicago's central business district, the headquarters is designed to support a collaborative and innovative work environment, likely incorporating wellness-focused amenities in line with the company's mission.
Work Culture:
Vitality Group fosters a dynamic, mission-driven work culture centered on health, wellbeing, and continuous improvement. Employees are encouraged to embody the company's principles of healthy living and contribute to a positive, impactful global mission.
HQ Significance:
Chicago's position as a major North American business, technology, and insurance hub provides Vitality Group with access to diverse talent, strategic partnerships, and a strong market presence to drive its growth and shared-value model.
Values Reflected in HQ: The headquarters aims to reflect Vitality's core values of promoting health, fostering innovation, encouraging collaboration, and delivering tangible value to its partners and members.
Location:
Vitality Group has a significant global footprint, operating in more than 40 markets across North America, Europe, Africa, Asia, and Australia. Its model is implemented through partnerships with leading local insurance companies and large employers. Globally supported functions include the provision of its technology platform, data analytics, behavioral science expertise, program design and customization, and marketing support, all aimed at making millions of people healthier worldwide.
Street Address:
200 West Monroe Street, Suite 1575
City:
Chicago
State/Province:
IL
Country:
USA
Vitality Group's Global Presence
London, United Kingdom
Address: 4 More London Riverside, London, SE1 2AU, UK
A key hub for European operations, adapting and delivering the Vitality shared-value insurance model to the UK healthcare and financial services landscape.
Sandton, Gauteng, South Africa
Address: 1 Discovery Place, Sandton, Johannesburg, 2196, South Africa
Core R&D, strategic oversight for the global Vitality network, and direct operations for the extensive South African market.
Various locations globally
Address: Not applicable (represents multiple offices)
To implement and adapt the Vitality wellness and behavior change programs in collaboration with local insurers and employers, tailored to regional health needs and cultural contexts.
Buying Intent Signals for Vitality Group
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Executive Team of Vitality Group
As of April 2025, Vitality Group' leadership includes:
Investors of Vitality Group
Vitality Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Executive changes within Vitality Group are often integrated with announcements from its parent company, Discovery Limited, or occur at regional leadership levels. In the past year, key transitions within Discovery Limited's top leadership have been noted, which indirectly influence Vitality Group's strategic direction.
Departures
New Appointments:
Technology (Tech Stack) used by Vitality Group
Discover the tools Vitality Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Vitality Group Email Formats and Examples
Vitality Group typically uses standardized corporate email formats. The most common formats are likely based on employee names, such as first initial followed by last name, or first name separated from last name by a period, followed by the '@vitalitygroup.com' domain. For UK operations, '@vitality.co.uk' is used.
[first_initial][last]@vitalitygroup.com or [first].[last]@vitalitygroup.com
Format
jsmith@vitalitygroup.com or jane.doe@vitalitygroup.com
Example
85%
Success rate
News and media
Vitality Group News • July 18, 2023
Vitality International survey: Employers to boost health investment amid productivity concerns
A global survey by Vitality International indicated that 75% of employers plan to increase investment in employee health and wellbeing, responding to productivity challenges and rising health risks among their workforce....more
BusinessWire • May 10, 2023
John Hancock and Vitality Group Celebrate 8 Years of Shared-Value Life Insurance in the U.S.
John Hancock and Vitality Group marked eight years of their innovative life insurance collaboration in the U.S., which rewards policyholders for healthy behaviors. The program has demonstrated significant member engagement and positive impacts on health outcomes....more
Discovery Limited Results • February 23, 2024
Discovery Limited reports resilient interim results with growth in Vitality-linked products
Discovery Limited announced its interim financial results, highlighting continued growth and resilience. The report noted strong performance in businesses integrating the Vitality model, underscoring the demand for behavior-linked insurance and wellness programs globally....more
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