HQ Function

Serves as the central command for Vitacost.com's e-commerce operations, including strategic planning, marketing execution, product merchandising, technology development for the Vitacost platform, and customer experience management.

Notable Features:

The headquarters is situated in a modern office building within The Park at Broken Sound. Facilities are designed to foster collaboration and innovation, typical of a digital-first company, with open-plan areas and dedicated project spaces.

Work Culture:

Vitacost promotes a fast-paced, collaborative work environment centered on health and wellness. The culture encourages innovation in e-commerce and a strong customer-first approach. As a Kroger subsidiary, it blends its agile e-commerce roots with influences from a larger corporate structure.

HQ Significance:

The Boca Raton headquarters is pivotal as the operational and strategic core of Vitacost's nationwide online retail business, driving its brand presence, technological advancement, and customer engagement in the competitive health and wellness market.

Values Reflected in HQ: The headquarters likely embodies values of efficiency, digital innovation, customer centricity, and a commitment to health and wellness, which are central to Vitacost's brand and product offerings.

Location:

While Vitacost.com's primary market is the United States, it extends its reach internationally by offering shipping to over 160 countries. Its global presence is primarily facilitated through its robust e-commerce platform, allowing international customers to access its wide range of health and wellness products. Key functions supporting this global outreach include international logistics coordination, multilingual customer service aspects, and digital marketing tailored to various regions, although warehousing and primary fulfillment operations are based in the U.S.

Street Address:

5400 Broken Sound Blvd NW, Suite 500

City:

Boca Raton

State/Province:

Florida

Country:

USA