HQ Function

Serves as the central administrative and strategic hub for Visit Wales, coordinating national tourism policies, marketing campaigns, industry engagement, and research to promote Wales globally.

Notable Features:

Located within the Welsh Government's main building complex in Cathays Park, a historic civic centre renowned for its impressive early 20th-century architecture and beautifully landscaped gardens.

Work Culture:

As a public sector organization, the work culture emphasizes public service, collaboration with stakeholders, innovation in tourism promotion, and a strong commitment to showcasing Wales's unique identity and assets.

HQ Significance:

The headquarters is pivotal as it's where national tourism strategies for Wales are formulated and implemented, directly influencing the country's tourism economy, international image, and the preservation of its cultural and natural heritage.

Values Reflected in HQ: The location within a prominent national administrative centre reflects the Welsh Government's commitment to tourism as a key sector for economic development and cultural expression in Wales.

Location:

Visit Wales actively promotes Wales as a premier tourist destination across the globe. This is achieved through targeted international marketing campaigns, participation in major travel trade shows, digital and social media outreach, public relations, and collaboration with international airlines and tour operators. The Welsh Government's network of international offices in key markets like North America, Europe, and Asia also supports these efforts by fostering local partnerships and raising Wales's profile.

Street Address:

Welsh Government, Cathays Park

City:

Cardiff

State/Province:

Wales

Country:

United Kingdom