What Does Visit Tampa Bay Do?

Total employees82
HeadquartersTampa
Founded1985

Visit Tampa Bay is the official non-profit destination marketing organization (DMO) for Tampa and Hillsborough County, Florida. Its mission is to create vibrant economic development for the community by attracting conventions, meetings, and leisure travelers from around the world. They work to inspire visitors and locals alike to explore the diverse experiences Tampa Bay offers, from its rich cultural heritage and culinary scene to its beautiful waterways and exciting attractions.

Where Is Visit Tampa Bay's Headquarters?

Visit Tampa Bay officeVisit Tampa Bay officeVisit Tampa Bay officeVisit Tampa Bay office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic planning, marketing, sales, partnership development, and administrative operations for promoting tourism to the Tampa Bay area.

Notable Features:

Located within the Bank of America Plaza, a prominent skyscraper in downtown Tampa, offering modern office facilities and convenient access to city amenities and transportation.

Work Culture:

A collaborative and dynamic environment driven by a passion for the Tampa Bay region. Employees are typically engaged in promoting the area, working closely with local businesses, and fostering a welcoming atmosphere for visitors. Emphasis on creativity, community engagement, and achieving tourism growth targets.

HQ Significance:

The headquarters is pivotal for coordinating region-wide tourism strategies, managing destination branding, and serving as the primary liaison between the local tourism industry and external markets.

Values Reflected in HQ: Professionalism, collaboration, innovation in destination marketing, dedication to economic development, and a deep appreciation for the Tampa Bay community and its assets.

Location:

While headquartered in Tampa, Visit Tampa Bay actively promotes the destination to national and international markets. This includes targeted marketing campaigns in key domestic and international feeder cities, participation in global travel trade shows, partnerships with international tour operators, and public relations efforts aimed at a worldwide audience to attract tourists and conferences from across the globe.

Street Address:

401 E Jackson St #2100

City:

Tampa

State/Province:

FL

Country:

USA

Where Else Does Visit Tampa Bay Operate Around the World?

Tampa, FL, USA

Address: Unlock Tampa Bay Visitors Center, 615 Channelside Dr Suite 101A, Tampa, FL 33602

To enhance the visitor experience by providing on-the-ground support and information, encouraging exploration of local attractions, and serving as a welcoming point for tourists in a high-traffic area near the port and downtown attractions.

Buying Intent Signals for Visit Tampa Bay

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Visit Tampa Bay? Meet the Executive Team

As of April 2025, Visit Tampa Bay' leadership includes:

Santiago C. Corrada - President & CEO
Patrick Harrison - Chief Marketing Officer
Adam DePiro - Chief Financial Officer & VP of Operations
Sherri Brown - Executive Vice President of Convention Sales & Services

Who's Investing in Visit Tampa Bay?

Visit Tampa Bay has been backed by several prominent investors over the years, including:

Hillsborough County Board of County Commissioners (primarily via Tourist Development Tax)
City of Tampa
Tampa Bay Sports Authority
Tampa Bay Chamber
Local tourism-related businesses and member organizations

What Leadership Changes Has Visit Tampa Bay Seen Recently?

Hire0
Exits0

As of late 2023/early 2024, there have been no major, broadly publicized new executive hires or departures at Visit Tampa Bay. The core leadership team appears stable, continuing to guide the organization's strategic initiatives.

What Technology (Tech Stack) Is Used byVisit Tampa Bay?

Discover the tools Visit Tampa Bay uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Visit Tampa Bay Email Formats and Examples

Visit Tampa Bay likely utilizes common professional email formats. Based on industry standards for organizations of its size, the most probable formats include first initial followed by last name, or first name dot last name.

[first_initial][last]@visittampabay.com

Format

jdoe@visittampabay.com

Example

85%

Success rate

What's the Latest News About Visit Tampa Bay?

Tampa Bay Business Journal • May 9, 2024

Visit Tampa Bay news title: Visit Tampa Bay launches new brand campaign focused on city's 'optimism'

Visit Tampa Bay has launched a new branding campaign called 'Tampa Bay: Built on Optimism.' The campaign aims to showcase the city's vibrant and positive spirit to attract more visitors and meetings. It highlights the region's growth, innovation, and welcoming atmosphere....more

St. Pete Catalyst • February 26, 2024

Visit Tampa Bay news title: Visit Tampa Bay reports record tourism revenue for 2023

Visit Tampa Bay announced that 2023 was a record-breaking year for tourism in Hillsborough County, generating $9.01 billion in economic impact and collecting over $60 million in Tourist Development Tax, the highest ever. This reflects strong visitor numbers and spending....more

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