What Does VisitScotland Do?

Total employees554
HeadquartersEdinburgh
Founded2001

VisitScotland is Scotland's national tourism organisation. Its core purpose is to champion the visitor economy and ensure that tourism is recognised as a force for good, creating jobs, sustaining communities, and contributing to the wellbeing of everyone in Scotland. VisitScotland markets Scotland to all parts of the world to attract visitors, provides information and inspiration to visitors and potential visitors, and works with the tourism industry to enhance quality, sustainability, and inclusivity.

Where Is VisitScotland's Headquarters?

VisitScotland officeVisitScotland officeVisitScotland officeVisitScotland office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for VisitScotland's national and international operations, including strategic planning, marketing, industry development, corporate services, and research.

Notable Features:

Ocean Point One is a modern, A-grade office building situated in the regenerated Leith docks area, offering contemporary workspace and excellent connectivity.

Work Culture:

A collaborative and passionate environment focused on promoting Scotland's diverse tourism offerings. Employees share a strong sense of pride in Scottish heritage and are driven to support the growth of the visitor economy, with an emphasis on innovation and sustainability.

HQ Significance:

Serves as the strategic command center for Scotland's national tourism efforts, coordinating marketing campaigns, industry development, quality assurance programs, and visitor information services that impact the entire country.

Values Reflected in HQ: The HQ's modern infrastructure, strategic location, and focus on sustainable practices reflect VisitScotland's commitment to professionalism, innovation, connectivity, and its central role in a dynamic global tourism industry.

Location:

VisitScotland promotes Scotland globally through integrated international marketing campaigns, a network of market managers and representatives in key overseas territories (including North America, Europe, China, and Australia), participation in international travel trade events, and collaborations with global travel partners and airlines. They support the Scottish tourism industry in reaching international audiences and attracting visitors from around the world, tailoring their approach to specific market needs and opportunities.

Street Address:

Ocean Point One, 94 Ocean Drive

City:

Edinburgh

State/Province:

Scotland

Country:

United Kingdom

Where Else Does VisitScotland Operate Around the World?

Glasgow, Scotland, UK

Address: 150 St Vincent Street, Glasgow, G2 5NE, UK

To strengthen the visitor economy in Scotland's largest city and surrounding areas by working closely with local partners, promoting regional attractions, and ensuring alignment with VisitScotland's national objectives.

Inverness, Scotland, UK

Address: Thistle House, Beechwood Park North, Inverness, IV2 3ED, UK

To drive tourism growth and sustainable development in the Highlands and Islands by providing targeted support, fostering collaboration, and implementing VisitScotland's strategic initiatives tailored to the region's specific characteristics and opportunities.

Buying Intent Signals for VisitScotland

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading VisitScotland? Meet the Executive Team

As of April 2025, VisitScotland' leadership includes:

The Rt Hon. Lord Thurso (John Thurso) - Chair
Malcolm Roughead OBE - Chief Executive
Vicki Miller - Director of Marketing & Digital
Rob Dickson - Director of Industry & Destination Development
Gwen Raez - Director of Corporate Services

Who's Investing in VisitScotland?

VisitScotland has been backed by several prominent investors over the years, including:

The Scottish Government

What Leadership Changes Has VisitScotland Seen Recently?

Hire3
Exits1

VisitScotland welcomed a new Director of Corporate Services in late 2023 and added two new members to its Board in early 2024, enhancing its leadership team. These changes support the organization's ongoing strategic objectives in promoting Scottish tourism.

Departures

Ken Neilson, Ken Neilson departed from his role as Director of Corporate Services prior to Gwen Raez's appointment.

New Appointments:

Gwen Raez, Gwen Raez appointed as new Director of Corporate Services.
Steven Walker OBE, Steven Walker OBE appointed as a new Board Member.
Calum Ross, Calum Ross appointed as a new Board Member.

What Technology (Tech Stack) Is Used byVisitScotland?

Discover the tools VisitScotland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

VisitScotland Email Formats and Examples

VisitScotland typically uses a standard email format of firstname.lastname@visitscotland.com for its employees. This format is common for official communications and reaching specific individuals within the organisation. Variations may exist, but this is the most prevalent structure.

[first].[last]@visitscotland.com

Format

john.doe@visitscotland.com

Example

90%

Success rate

What's the Latest News About VisitScotland?

visitscotland.org • April 9, 2024

VisitScotland research highlights importance of Scottish diaspora

New research from VisitScotland has highlighted the significant potential of ancestral tourism, with millions of people globally claiming Scottish ancestry. The findings aim to help the tourism industry tap into the diaspora market, encouraging visits from those looking to connect with their Scottish roots....more

visitscotland.org • March 28, 2024

Scottish tourism industry celebrates success at national awards

The very best of Scotland's tourism and events industry were celebrated at the Scottish Thistle Awards National Final. Organised by VisitScotland, the awards recognized businesses and individuals who have shown excellence, innovation, and commitment to Scottish tourism....more

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