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VisitScotland is Scotland's national tourism organisation. Its core purpose is to champion the visitor economy and ensure that tourism is recognised as a force for good, creating jobs, sustaining communities, and contributing to the wellbeing of everyone in Scotland. VisitScotland markets Scotland to all parts of the world to attract visitors, provides information and inspiration to visitors and potential visitors, and works with the tourism industry to enhance quality, sustainability, and inclusivity.
The headquarters serves as the central hub for VisitScotland's national and international operations, including strategic planning, marketing, industry development, corporate services, and research.
Ocean Point One is a modern, A-grade office building situated in the regenerated Leith docks area, offering contemporary workspace and excellent connectivity.
A collaborative and passionate environment focused on promoting Scotland's diverse tourism offerings. Employees share a strong sense of pride in Scottish heritage and are driven to support the growth of the visitor economy, with an emphasis on innovation and sustainability.
Serves as the strategic command center for Scotland's national tourism efforts, coordinating marketing campaigns, industry development, quality assurance programs, and visitor information services that impact the entire country.
VisitScotland promotes Scotland globally through integrated international marketing campaigns, a network of market managers and representatives in key overseas territories (including North America, Europe, China, and Australia), participation in international travel trade events, and collaborations with global travel partners and airlines. They support the Scottish tourism industry in reaching international audiences and attracting visitors from around the world, tailoring their approach to specific market needs and opportunities.
Ocean Point One, 94 Ocean Drive
Edinburgh
Scotland
United Kingdom
Address: 150 St Vincent Street, Glasgow, G2 5NE, UK
To strengthen the visitor economy in Scotland's largest city and surrounding areas by working closely with local partners, promoting regional attractions, and ensuring alignment with VisitScotland's national objectives.
Address: Thistle House, Beechwood Park North, Inverness, IV2 3ED, UK
To drive tourism growth and sustainable development in the Highlands and Islands by providing targeted support, fostering collaboration, and implementing VisitScotland's strategic initiatives tailored to the region's specific characteristics and opportunities.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, VisitScotland' leadership includes:
VisitScotland has been backed by several prominent investors over the years, including:
VisitScotland welcomed a new Director of Corporate Services in late 2023 and added two new members to its Board in early 2024, enhancing its leadership team. These changes support the organization's ongoing strategic objectives in promoting Scottish tourism.
Discover the tools VisitScotland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
VisitScotland typically uses a standard email format of firstname.lastname@visitscotland.com for its employees. This format is common for official communications and reaching specific individuals within the organisation. Variations may exist, but this is the most prevalent structure.
[first].[last]@visitscotland.com
Format
john.doe@visitscotland.com
Example
90%
Success rate
visitscotland.org • April 9, 2024
New research from VisitScotland has highlighted the significant potential of ancestral tourism, with millions of people globally claiming Scottish ancestry. The findings aim to help the tourism industry tap into the diaspora market, encouraging visits from those looking to connect with their Scottish roots....more
visitscotland.org • March 28, 2024
The very best of Scotland's tourism and events industry were celebrated at the Scottish Thistle Awards National Final. Organised by VisitScotland, the awards recognized businesses and individuals who have shown excellence, innovation, and commitment to Scottish tourism....more
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