Visit Orlando
Visit Orlando's Overview
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States and Theme Park Capital of the World®. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, Visit Orlando represents approximately 1,200 member companies comprising every segment of Central Florida's tourism community. Its mission is to inspire travel to Orlando, create positive economic impact, and contribute to the quality of life for residents.
Where is Visit Orlando's Headquarters?
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HQ Function
Serves as the central hub for destination marketing strategy, global sales efforts, member services, market research, public relations, and administrative operations for promoting Orlando tourism worldwide.
Notable Features:
Modern office facilities in a multi-story building, designed to support a collaborative work environment. Includes meeting spaces for industry partners and media events. Strategically located near the Orange County Convention Center.
Work Culture:
A dynamic, passionate, and results-oriented environment focused on promoting Orlando. Characterized by collaboration, innovation, and a strong commitment to the success of the local tourism industry and its members. Emphasis on creativity, strategic partnerships, and data-driven decision-making.
HQ Significance:
The headquarters is pivotal for orchestrating and executing comprehensive marketing and sales campaigns that attract millions of visitors annually, thereby supporting the local economy, generating significant tax revenue, and sustaining thousands of jobs in the hospitality sector.
Values Reflected in HQ: The headquarters reflects Visit Orlando's values of leadership in tourism marketing, collaboration with its diverse membership, dedication to enhancing the Orlando brand globally, and commitment to driving economic prosperity through tourism.
Location:
Visit Orlando maintains a robust global presence through dedicated international representative offices and strategic marketing efforts in key source markets. These include Canada, the United Kingdom, Ireland, Brazil, Mexico, other Latin American countries, Germany, and China. These international operations are crucial for supporting travel trade engagement, executing targeted public relations and media campaigns, and implementing direct-to-consumer marketing initiatives tailored to each region, all aimed at attracting international visitors to Orlando and growing its global market share.
Street Address:
6277 Sea Harbor Drive, Suite 400
City:
Orlando
State/Province:
FL
Country:
USA
Visit Orlando's Global Presence
London, United Kingdom
Address: Representative office. Specific address may vary or be by appointment. Contact via Visit Orlando's international trade portal.
To increase visitor arrivals and tourism spending from the UK & Ireland, a key international source market for Orlando, by working with tour operators, travel agents, airlines, and media.
São Paulo, Brazil
Address: Representative office. Specific address may vary or be by appointment. Contact via Visit Orlando's international trade portal.
To stimulate travel demand from Brazil, a significant Latin American market, fostering relationships with travel professionals and directly engaging consumers.
Mexico City, Mexico
Address: Representative office. Specific address may vary or be by appointment. Contact via Visit Orlando's international trade portal.
To grow the Mexican visitor market for Orlando by highlighting the destination's diverse offerings and ease of access.
Toronto, Canada
Address: Representative office. Specific address may vary or be by appointment. Contact via Visit Orlando's international trade portal.
To drive visitation from Canada, Orlando's largest international market, through targeted campaigns and industry collaborations.
Buying Intent Signals for Visit Orlando
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Visit Orlando
As of April 2025, Visit Orlando' leadership includes:
Investors of Visit Orlando
Visit Orlando has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months (May 2023 - May 2024), Visit Orlando has made strategic additions to its executive leadership team, notably in marketing and human resources, to further strengthen its operational capabilities and global outreach. No major executive departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Visit Orlando
Discover the tools Visit Orlando uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Visit Orlando Email Formats and Examples
Visit Orlando commonly utilizes a professional email format for its employees, typically combining parts of an employee's name with the company domain. The most frequently observed pattern is [firstname].[lastname]@visitorlando.com. Other potential formats could include [firstinitial][lastname]@visitorlando.com.
firstname.lastname@visitorlando.com
Format
jane.doe@visitorlando.com
Example
80%
Success rate
News and media
Visit Orlando Media Center • April 25, 2024
Visit Orlando News: Orlando Welcomes 74 Million Visitors in 2023, Maintaining U.S. Leadership
Orlando welcomed 74 million visitors in 2023, solidifying its position as America's most-visited destination. Domestic leisure travel accounted for 61.5 million visitors, while international visitation grew by 25% to 6.25 million, with Canada leading as the top international market....more
Visit Orlando Media Center • December 5, 2023
Visit Orlando Names Danielle Hollander as New Chief Marketing Officer
Visit Orlando announced the appointment of Danielle Hollander as its new Chief Marketing Officer. Hollander will be responsible for leading the organization's global marketing strategies to promote Orlando as a premier travel destination, leveraging her extensive experience in brand management and tourism marketing....more
Orlando Business Journal • February 12, 2024
Visit Orlando's new 'Unbelievably Real' campaign targets key markets
Visit Orlando launched a new winter/spring marketing campaign, 'Orlando, Unbelievably Real,' targeting key domestic markets like New York, Boston, and Chicago, as well as international markets in Canada, U.K., Brazil, and Mexico. The campaign highlights the authentic and diverse experiences available in Orlando beyond the theme parks....more
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