What Does Visit Oakland Do?

Total employees13
HeadquartersOakland
Founded1999

Visit Oakland is the official Destination Marketing Organization (DMO) for Oakland, California. Its primary mission is to enhance the city's economy by promoting Oakland as a premier destination for leisure travel, conventions, and business events. Visit Oakland works to attract visitors by showcasing the city's diverse culture, arts scene, culinary offerings, attractions, and natural beauty, thereby increasing visitor spending, overnight stays, and supporting local businesses.

Where Is Visit Oakland's Headquarters?

Visit Oakland officeVisit Oakland officeVisit Oakland officeVisit Oakland office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central administrative and strategic hub for Visit Oakland, coordinating marketing, sales, public relations, visitor services, and partnership development efforts.

Notable Features:

Located in a dynamic area of downtown, the office is accessible and designed to facilitate collaboration. It may feature local art or design elements that reflect Oakland's unique character.

Work Culture:

The work culture at Visit Oakland is likely passionate, collaborative, and community-focused, with employees dedicated to promoting the city they represent. It emphasizes creativity, local expertise, and a commitment to showcasing Oakland's diversity.

HQ Significance:

The headquarters is vital for orchestrating city-wide tourism strategies, liaising with local government and businesses, and serving as the primary point of contact for the organization.

Values Reflected in HQ: The headquarters likely embodies values of inclusivity, community pride, innovation in destination marketing, and economic stewardship for the city of Oakland.

Location:

Visit Oakland extends its reach internationally through targeted marketing campaigns in key global markets, participation in international travel trade shows, collaborations with international tour operators and media, and robust digital marketing efforts. While physical offices are domestic, these activities ensure Oakland is promoted as a global travel destination.

Street Address:

484 8th Street

City:

Oakland

State/Province:

CA

Country:

USA

Where Else Does Visit Oakland Operate Around the World?

Oakland, CA/USA

Address: Oakland International Airport, Terminal 2, near baggage claim, 1 Airport Dr, Oakland, CA 94621

To welcome and orient visitors upon arrival, encouraging exploration of Oakland's attractions and facilitating a positive first impression of the city.

Oakland, CA/USA

Address: 481 Water Street, Oakland, CA 94607 (Jack London Square)

To serve as an accessible information point for tourists and locals in a high-traffic waterfront area, promoting local businesses, events, and cultural experiences.

Buying Intent Signals for Visit Oakland

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Visit Oakland? Meet the Executive Team

As of April 2025, Visit Oakland' leadership includes:

Peter Gamez - President & CEO
Rhanee Palma - Chief Sales Officer
Lisa Baird - Chief Marketing Officer
Daniel Howard - Director of Finance & Operations

Who's Investing in Visit Oakland?

Visit Oakland has been backed by several prominent investors over the years, including:

Visit Oakland is a non-profit 501(c)(6) organization primarily funded through a Tourism Business Improvement District (TBID), hotel assessments, city funding, and private-sector partnerships and memberships, rather than traditional equity investors.

What Leadership Changes Has Visit Oakland Seen Recently?

Hire2
Exits0

Visit Oakland has made significant additions to its executive leadership over the past year, appointing a new Chief Marketing Officer and a new Chief Sales Officer to bolster its strategic initiatives.

New Appointments:

Lisa Baird, Lisa Baird was appointed as Chief Marketing Officer, bringing extensive experience to lead Visit Oakland's marketing and communication strategies.
Rhanee Palma, Rhanee Palma joined Visit Oakland as Chief Sales Officer to spearhead sales efforts and cultivate key partnerships for meetings and tourism.

What Technology (Tech Stack) Is Used byVisit Oakland?

Discover the tools Visit Oakland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Visit Oakland Email Formats and Examples

Visit Oakland utilizes a standardized email format for its staff, typically combining the first initial and last name of the employee with their domain, visitoakland.com. This is a common professional email structure.

[first_initial][last]@visitoakland.com

Format

pgamez@visitoakland.com

Example

90%

Success rate

What's the Latest News About Visit Oakland?

TravelPulseMay 23, 2024

Visit Oakland Highlights Economic Impact During National Travel and Tourism Week

Visit Oakland actively participated in National Travel and Tourism Week (May 19-25), emphasizing the significant economic contributions of the travel industry to the city, including job creation and support for local businesses....more

The OaklandsideMay 16, 2024

Visit Oakland Supports Festival Celebrating City's Poet Laureate Ayodele Nzinga

Visit Oakland is listed among the supporters of 'A Luta Continua! The StruggleKंटिन्युz!,' a multi-day festival celebrating Oakland's first Poet Laureate, Ayodele Nzinga, highlighting the city's vibrant cultural and artistic offerings....more

SFGATEFebruary 28, 2024

Oakland Restaurant Week 2024 Showcased City's Diverse Culinary Scene

Visit Oakland promoted the annual Oakland Restaurant Week, held March 14-24, 2024, which featured special menus and offers from a wide array of local restaurants, encouraging dining exploration across the city....more

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