What Does VISIT FLORIDA Do?

Total employees135
HeadquartersTallahassee
Founded1996

VISIT FLORIDA is the official tourism marketing corporation for the State of Florida. As a public-private partnership, its mission is to promote Florida as a premier travel destination to visitors worldwide, thereby strengthening the state's economy. VISIT FLORIDA executes a wide range of marketing programs, provides travel resources, and supports the Florida tourism industry through research, partnerships, and advocacy.

Where Is VISIT FLORIDA's Headquarters?

VISIT FLORIDA officeVISIT FLORIDA officeVISIT FLORIDA officeVISIT FLORIDA office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic planning, marketing operations, industry relations, research, and administrative functions for Florida's official tourism marketing.

Notable Features:

Modern office environment with open and collaborative workspaces, meeting facilities, and technology to support statewide and global marketing operations.

Work Culture:

A dynamic and collaborative environment focused on promoting Florida tourism, with a strong emphasis on creativity, data-driven strategies, and partnerships within the travel industry.

HQ Significance:

The headquarters is pivotal for coordinating statewide tourism initiatives, managing global marketing campaigns, and serving as the primary liaison for Florida's diverse tourism businesses.

Values Reflected in HQ: Efficiency, collaboration, innovation, and a commitment to showcasing the best of Florida to a global audience.

Location:

VISIT FLORIDA extends its marketing reach worldwide through a network of international representative agencies and strategic partnerships in key global markets including Canada, the United Kingdom, Ireland, Germany, Brazil, Mexico, Colombia, and China. These efforts include consumer advertising, public relations, travel trade engagement, and cooperative marketing programs tailored to each specific market to attract international visitors to Florida.

Street Address:

2540 W. Executive Center Circle, Suite 200

City:

Tallahassee

State/Province:

FL

Country:

USA

Where Else Does VISIT FLORIDA Operate Around the World?

London, United Kingdom (Represented by DCI)

Address: c/o Development Counsellors International (DCI), The Chandlery, 50 Westminster Bridge Road, London, SE1 7QY, UK

To promote Florida as a top travel destination and increase visitation from the UK and Ireland through targeted marketing and PR strategies.

Toronto, Canada (Represented by VoX International)

Address: c/o VoX International, 130 Queens Quay E, Suite 1200, Toronto, ON M5A 0P6, Canada

To drive Canadian tourism to Florida by engaging consumers, media, and travel professionals with compelling destination information and campaigns.

Buying Intent Signals for VISIT FLORIDA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading VISIT FLORIDA? Meet the Executive Team

As of April 2025, VISIT FLORIDA' leadership includes:

Dana Young - President & CEO
Brett Laiken - Chief Marketing Officer
Nora Viola - Vice President, Finance & Accounting
Kate D'Amico - Vice President, Marketing & Brand
Shari Bailey - Vice President, Human Resources & Operations
Jacob Pewitt Yancey - Vice President, Consumer Insights & Analytics

Who's Investing in VISIT FLORIDA?

VISIT FLORIDA has been backed by several prominent investors over the years, including:

VISIT FLORIDA is a public-private partnership primarily funded through appropriations from the Florida Legislature, complemented by matching funds from private tourism industry partners and cooperative advertising programs.

What Leadership Changes Has VISIT FLORIDA Seen Recently?

Hire1
Exits0

In the past year, VISIT FLORIDA strengthened its leadership with the promotion of Brett Laiken to Chief Marketing Officer, enhancing its strategic marketing direction. No major executive departures have been publicly announced during this period.

New Appointments:

Brett Laiken, Brett Laiken was appointed Chief Marketing Officer, stepping up from his prior role as VP of Marketing to oversee all marketing initiatives.

What Technology (Tech Stack) Is Used byVISIT FLORIDA?

Discover the tools VISIT FLORIDA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

VISIT FLORIDA Email Formats and Examples

VISIT FLORIDA typically uses an email format consisting of the employee's first initial followed by their last name. This is a common and confirmed pattern for the organization.

[first_initial][last]@visitflorida.org

Format

dyoung@visitflorida.org

Example

85%

Success rate

What's the Latest News About VISIT FLORIDA?

news.visitflorida.org • May 14, 2024

VISIT FLORIDA Unveils New Summer Campaign and Celebrates Record-Breaking Visitation at Florida Governor's Conference on Tourism

VISIT FLORIDA announced its new summer marketing campaign, 'Find Your Florida,' and highlighted Florida's achievement of 140.6 million visitors in 2023, the highest number ever, during the Governor's Conference on Tourism....more

news.visitflorida.org • April 18, 2024

VISIT FLORIDA Announces New and Expanding Florida Flights for Spring and Summer 2024

VISIT FLORIDA shared news of increased air connectivity to the state, with several airlines launching new routes and expanding existing services to various Florida destinations for the upcoming spring and summer travel seasons....more

Adweek • July 19, 2023

Visit Florida Names Brett Laiken CMO

Visit Florida has promoted Brett Laiken to chief marketing officer. Laiken has been with the organization for over seven years, most recently as vp of marketing....more

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