Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
VISIT FLORIDA is the official tourism marketing corporation for the State of Florida. As a public-private partnership, its mission is to promote Florida as a premier travel destination to visitors worldwide, thereby strengthening the state's economy. VISIT FLORIDA executes a wide range of marketing programs, provides travel resources, and supports the Florida tourism industry through research, partnerships, and advocacy.
Serves as the central hub for strategic planning, marketing operations, industry relations, research, and administrative functions for Florida's official tourism marketing.
Modern office environment with open and collaborative workspaces, meeting facilities, and technology to support statewide and global marketing operations.
A dynamic and collaborative environment focused on promoting Florida tourism, with a strong emphasis on creativity, data-driven strategies, and partnerships within the travel industry.
The headquarters is pivotal for coordinating statewide tourism initiatives, managing global marketing campaigns, and serving as the primary liaison for Florida's diverse tourism businesses.
VISIT FLORIDA extends its marketing reach worldwide through a network of international representative agencies and strategic partnerships in key global markets including Canada, the United Kingdom, Ireland, Germany, Brazil, Mexico, Colombia, and China. These efforts include consumer advertising, public relations, travel trade engagement, and cooperative marketing programs tailored to each specific market to attract international visitors to Florida.
2540 W. Executive Center Circle, Suite 200
Tallahassee
FL
USA
Address: c/o Development Counsellors International (DCI), The Chandlery, 50 Westminster Bridge Road, London, SE1 7QY, UK
To promote Florida as a top travel destination and increase visitation from the UK and Ireland through targeted marketing and PR strategies.
Address: c/o VoX International, 130 Queens Quay E, Suite 1200, Toronto, ON M5A 0P6, Canada
To drive Canadian tourism to Florida by engaging consumers, media, and travel professionals with compelling destination information and campaigns.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, VISIT FLORIDA' leadership includes:
VISIT FLORIDA has been backed by several prominent investors over the years, including:
In the past year, VISIT FLORIDA strengthened its leadership with the promotion of Brett Laiken to Chief Marketing Officer, enhancing its strategic marketing direction. No major executive departures have been publicly announced during this period.
Discover the tools VISIT FLORIDA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
VISIT FLORIDA typically uses an email format consisting of the employee's first initial followed by their last name. This is a common and confirmed pattern for the organization.
[first_initial][last]@visitflorida.org
Format
dyoung@visitflorida.org
Example
85%
Success rate
news.visitflorida.org • May 14, 2024
VISIT FLORIDA announced its new summer marketing campaign, 'Find Your Florida,' and highlighted Florida's achievement of 140.6 million visitors in 2023, the highest number ever, during the Governor's Conference on Tourism....more
news.visitflorida.org • April 18, 2024
VISIT FLORIDA shared news of increased air connectivity to the state, with several airlines launching new routes and expanding existing services to various Florida destinations for the upcoming spring and summer travel seasons....more
Adweek • July 19, 2023
Visit Florida has promoted Brett Laiken to chief marketing officer. Laiken has been with the organization for over seven years, most recently as vp of marketing....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including VISIT FLORIDA, are just a search away.