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Visit Dallas is the official destination marketing organization (DMO) for the city of Dallas, Texas. As an independent, 501(c)(6) not-for-profit entity, its primary mission is to market and promote Dallas as a premier destination for leisure travelers, conventions, trade shows, and corporate meetings. Visit Dallas works to enhance the city's economy by attracting visitors, supporting local businesses, and showcasing the diverse culture, attractions, and hospitality Dallas has to offer to a global audience.
Serves as the central administrative, marketing, sales, and operational hub for all Visit Dallas activities, including strategic planning, convention and tourism sales, destination marketing, and partnership management.
Modern office facilities designed to support a collaborative work environment and host meetings with industry partners. Its downtown location offers proximity to key convention facilities, hotels, and city attractions.
A dynamic, passionate, collaborative, and results-driven environment. Employees are dedicated to promoting Dallas, emphasizing teamwork, innovation in destination marketing, and a strong commitment to customer service and community engagement.
The headquarters is the nerve center for coordinating city-wide tourism strategies, attracting major conventions and events, and driving economic impact by positioning Dallas as a leading global destination for business and leisure.
Visit Dallas actively promotes Dallas to international audiences through a network of international representation offices and targeted marketing and sales initiatives in key global markets. These markets include Canada, Mexico, the United Kingdom, Germany, China, India, South Korea, Japan, Australia, and Brazil. Functions supported globally include travel trade engagement (tour operators, travel agents), media relations, digital marketing, airline partnerships, and participation in international tourism fairs to attract both leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) travelers to Dallas.
325 North St. Paul Street, Suite 700
Dallas
Texas
USA
Address: 100 S. Houston St., Dallas, TX 75202 (inside Old Red Museum)
To directly serve and engage with visitors already in Dallas, enhancing their experience, extending their stay, and encouraging exploration of local attractions, neighborhoods, and businesses.
Address: 2012 Woodall Rodgers Fwy, Dallas, TX 75201 (at Klyde Warren Park)
To engage with visitors in a high-traffic recreational and cultural area, providing on-the-spot information, promoting nearby attractions, and enhancing the overall visitor experience in the downtown core.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Visit Dallas' leadership includes:
Visit Dallas has been backed by several prominent investors over the years, including:
In the last 12 months (approx. late May 2023 - late May 2024), Visit Dallas welcomed Jason Fulvi as Executive Vice President of Tourism, significantly strengthening its tourism development arm. The executive team has otherwise maintained stability during this period, focusing on strategic initiatives to drive visitation and economic impact for Dallas. Jennifer Schrauth's appointment as CMO in February 2023 was also a key recent addition, though slightly outside this specific 12-month window.
Discover the tools Visit Dallas uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Visit Dallas does not officially publish its internal email format structure, a common pattern observed for its employees is [first_initial][last]@visitdallas.com. For official communications or inquiries, it is always recommended to use the contact forms or general contact email addresses provided on the Visit Dallas website.
[first_initial][last]@visitdallas.com
Format
jdoe@visitdallas.com
Example
75%
Success rate
WFAA • May 22, 2024
Visit Dallas is actively preparing for the 2026 FIFA World Cup, with matches to be held in the region. The organization outlined strategies to maximize tourism, manage logistics, and showcase Dallas on a global stage, anticipating a significant economic impact and influx of international visitors....more
Bisnow • May 20, 2024
A significant $500M mixed-use development, including a hotel and residences, is planned for the Dallas Arts District. Visit Dallas views such developments as crucial for enhancing the city's attractiveness to tourists and convention attendees, aligning with their goals to expand premium accommodation and experiences....more
NBC DFW • February 7, 2024
Visit Dallas reported strong early indicators and projected a record year for tourism in 2024, driven by major events, conventions, and increased leisure travel. The organization highlighted ongoing efforts to market Dallas as a top-tier destination, building on previous successes and new initiatives....more
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