What Does Visit Dallas Do?

Total employees125
HeadquartersDallas
Founded1962

Visit Dallas is the official destination marketing organization (DMO) for the city of Dallas, Texas. As an independent, 501(c)(6) not-for-profit entity, its primary mission is to market and promote Dallas as a premier destination for leisure travelers, conventions, trade shows, and corporate meetings. Visit Dallas works to enhance the city's economy by attracting visitors, supporting local businesses, and showcasing the diverse culture, attractions, and hospitality Dallas has to offer to a global audience.

Where Is Visit Dallas's Headquarters?

Visit Dallas officeVisit Dallas officeVisit Dallas officeVisit Dallas office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative, marketing, sales, and operational hub for all Visit Dallas activities, including strategic planning, convention and tourism sales, destination marketing, and partnership management.

Notable Features:

Modern office facilities designed to support a collaborative work environment and host meetings with industry partners. Its downtown location offers proximity to key convention facilities, hotels, and city attractions.

Work Culture:

A dynamic, passionate, collaborative, and results-driven environment. Employees are dedicated to promoting Dallas, emphasizing teamwork, innovation in destination marketing, and a strong commitment to customer service and community engagement.

HQ Significance:

The headquarters is the nerve center for coordinating city-wide tourism strategies, attracting major conventions and events, and driving economic impact by positioning Dallas as a leading global destination for business and leisure.

Values Reflected in HQ: The headquarters' operations and environment reflect Visit Dallas's commitment to professionalism, innovation, collaboration with community partners, fiscal responsibility, and its central role in showcasing the best of Dallas to the world.

Location:

Visit Dallas actively promotes Dallas to international audiences through a network of international representation offices and targeted marketing and sales initiatives in key global markets. These markets include Canada, Mexico, the United Kingdom, Germany, China, India, South Korea, Japan, Australia, and Brazil. Functions supported globally include travel trade engagement (tour operators, travel agents), media relations, digital marketing, airline partnerships, and participation in international tourism fairs to attract both leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) travelers to Dallas.

Street Address:

325 North St. Paul Street, Suite 700

City:

Dallas

State/Province:

Texas

Country:

USA

Where Else Does Visit Dallas Operate Around the World?

Dallas, Texas/USA

Address: 100 S. Houston St., Dallas, TX 75202 (inside Old Red Museum)

To directly serve and engage with visitors already in Dallas, enhancing their experience, extending their stay, and encouraging exploration of local attractions, neighborhoods, and businesses.

Dallas, Texas/USA

Address: 2012 Woodall Rodgers Fwy, Dallas, TX 75201 (at Klyde Warren Park)

To engage with visitors in a high-traffic recreational and cultural area, providing on-the-spot information, promoting nearby attractions, and enhancing the overall visitor experience in the downtown core.

Buying Intent Signals for Visit Dallas

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Visit Dallas? Meet the Executive Team

As of April 2025, Visit Dallas' leadership includes:

Craig Davis - President and CEO
Jennifer Schrauth - Chief Marketing Officer
Samson Olajide - Chief Financial Officer
Jason Fulvi - Executive Vice President of Tourism
Carol Murray - Executive Vice President of Sales and Services

Who's Investing in Visit Dallas?

Visit Dallas has been backed by several prominent investors over the years, including:

City of Dallas (Primary funding through Hotel Occupancy Tax revenue)
Private Sector Partnerships (Membership investments from local businesses and organizations)
Strategic Marketing Alliances and Cooperative Programs
Grants and Event-Specific Sponsorships

What Leadership Changes Has Visit Dallas Seen Recently?

Hire1
Exits0

In the last 12 months (approx. late May 2023 - late May 2024), Visit Dallas welcomed Jason Fulvi as Executive Vice President of Tourism, significantly strengthening its tourism development arm. The executive team has otherwise maintained stability during this period, focusing on strategic initiatives to drive visitation and economic impact for Dallas. Jennifer Schrauth's appointment as CMO in February 2023 was also a key recent addition, though slightly outside this specific 12-month window.

New Appointments:

Jason Fulvi, Jason Fulvi was appointed to spearhead Visit Dallas's tourism strategies, aiming to boost leisure visitation and strengthen Dallas's appeal in domestic and international markets.

What Technology (Tech Stack) Is Used byVisit Dallas?

Discover the tools Visit Dallas uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Visit Dallas Email Formats and Examples

While Visit Dallas does not officially publish its internal email format structure, a common pattern observed for its employees is [first_initial][last]@visitdallas.com. For official communications or inquiries, it is always recommended to use the contact forms or general contact email addresses provided on the Visit Dallas website.

[first_initial][last]@visitdallas.com

Format

jdoe@visitdallas.com

Example

75%

Success rate

What's the Latest News About Visit Dallas?

WFAA • May 22, 2024

Visit Dallas details ambitious plans for 2026 FIFA World Cup, expecting major tourism boost

Visit Dallas is actively preparing for the 2026 FIFA World Cup, with matches to be held in the region. The organization outlined strategies to maximize tourism, manage logistics, and showcase Dallas on a global stage, anticipating a significant economic impact and influx of international visitors....more

Bisnow • May 20, 2024

New $500M Arts District Project to Enhance Dallas Tourism Appeal, Supported by Visit Dallas Initiatives

A significant $500M mixed-use development, including a hotel and residences, is planned for the Dallas Arts District. Visit Dallas views such developments as crucial for enhancing the city's attractiveness to tourists and convention attendees, aligning with their goals to expand premium accommodation and experiences....more

NBC DFW • February 7, 2024

Visit Dallas Projects Record-Breaking Tourism Year for Dallas in 2024

Visit Dallas reported strong early indicators and projected a record year for tourism in 2024, driven by major events, conventions, and increased leisure travel. The organization highlighted ongoing efforts to market Dallas as a top-tier destination, building on previous successes and new initiatives....more

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