HQ Function

Serves as the central administrative and operational hub for CRVA. This includes strategic planning, destination marketing (Visit Charlotte), convention and event sales, management of city-owned tourism venues, finance, and human resources.

Notable Features:

Integrated within the Charlotte Convention Center, allowing for seamless coordination of events and visitor services. The location in Uptown Charlotte places it at the heart of the city's business, entertainment, and hospitality district.

Work Culture:

Characterized by a collaborative, mission-driven environment focused on promoting Charlotte's growth and reputation. Employees often share a passion for the city and its development, working in a dynamic atmosphere that interfaces with various local and national stakeholders.

HQ Significance:

The headquarters is pivotal for orchestrating CRVA's multifaceted role in driving tourism, managing large-scale public facilities, and contributing significantly to Charlotte's economic vitality and image as a leading U.S. city.

Values Reflected in HQ: The headquarters' central location and integration with a key venue reflect CRVA's commitment to service, community engagement, economic development, and showcasing Charlotte as a premier destination.

Location:

While CRVA's primary focus is on attracting domestic visitors within the United States, it also undertakes targeted international marketing and sales initiatives. These efforts aim to position Charlotte as an appealing destination for international travelers, particularly from key markets in Europe, Canada, and Latin America. Activities include participation in international travel trade shows, familiarization tours for international media and tour operators, and collaborations with airline partners to promote Charlotte as a gateway to the Southeast.

Street Address:

501 S College St

City:

Charlotte

State/Province:

NC

Country:

USA