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Vision Critical, which officially rebranded to Alida in September 2020, is a company that specializes in Total Experience Management (TXM) software. Alida's platform helps businesses capture rich customer and employee feedback, uncover deep insights, and take action to improve experiences and drive growth. They empower companies to make decisions with their customers, not for them, by combining deep quantitative and qualitative insights. The Alida TXM platform is designed to manage and optimize experiences across customers, employees, products, and brands.
The Toronto headquarters serves as the global operational and strategic command center for Alida. It houses the executive leadership team, core product strategy and development for the TXM platform, global marketing initiatives, sales leadership, finance, human resources, and other key corporate functions.
Located in a prominent downtown Toronto business and tech district, the office is a modern workspace designed to facilitate collaboration and innovation. It likely includes state-of-the-art technology and amenities aimed at enhancing employee productivity and well-being, reflecting a contemporary tech company environment.
Alida publicly champions a work culture based on its core values: Bold, Empathetic, Curious, and Authentic. From an end-user perspective (e.g., a potential employee), this suggests an environment that encourages proactive problem-solving, understanding diverse perspectives, continuous learning, open communication, and a strong focus on customer success. They emphasize teamwork and providing opportunities for professional growth within the evolving TXM landscape.
The Toronto headquarters is highly significant as it anchors Alida's global strategy in the competitive experience management market. It's the primary center for innovation, decision-making, and coordinating efforts across its international offices, enabling Alida to serve its diverse client base effectively.
Alida (formerly Vision Critical) maintains a robust global presence with key offices in North America (Canada, USA), Europe (UK, France), and Asia-Pacific (Australia). This international network supports a wide range of functions including sales, marketing, customer success, professional services, and R&D. This strategic distribution allows Alida to effectively serve its diverse, global clientele by providing localized support, understanding regional market nuances, and fostering innovation on a worldwide scale.
365 Bloor Street East, Suite 1200
Toronto
Ontario
Canada
Address: 200 Granville St #1400, Vancouver, BC V6C 1S4, Canada
Serves as a major center for innovation, software development, and technical operations supporting Alida's TXM platform globally.
Address: The Neighbourhood, 2 Ganton St, Carnaby, London W1F 7QL, United Kingdom
Drives Alida's growth and customer engagement across the diverse European, Middle Eastern, and African markets, offering localized expertise.
Address: 135 Madison Ave, 5th Floor, New York, NY 10016, United States
Strengthens Alida's presence in the United States, catering to a large customer base and driving new business development on the East Coast.
Address: Level 5, 130 Pitt Street, Sydney, NSW 2000, Australia
Expands Alida's reach and supports customers across Australia, New Zealand, and other Asia-Pacific countries, adapting solutions to local needs.
Address: 40 Rue du Colisée, 75008 Paris, France
Enhances Alida's presence in mainland Europe, providing localized support and driving growth in France and neighboring countries.
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As of April 2025, Vision Critical' leadership includes:
Vision Critical has been backed by several prominent investors over the years, including:
In the past 12-18 months, Alida (formerly Vision Critical) has focused on solidifying its executive leadership to drive its growth strategy in the Total Experience Management (TXM) sector. Key appointments have often centered on enhancing customer-facing functions and product innovation.
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Alida (formerly Vision Critical) primarily utilizes standardized email formats for its employees, typically combining parts of their names. The most common formats are [first].[last]@alida.com and [first_initial][last]@alida.com. Understanding these patterns can be helpful for professional communication.
[first].[last]@alida.com (e.g., jane.doe@alida.com) is the most common. Also, [first_initial][last]@alida.com (e.g., jdoe@alida.com) might be used.
Format
jane.doe@alida.com
Example
90%
Success rate
Alida Press Release • April 4, 2024
Alida announced its recognition as a Leader in several G2 Spring 2024 Grid Reports, including for Experience Management, Feedback Analytics, and Survey software. This highlights strong customer satisfaction and market presence based on user reviews....more
Alida Press Release • February 20, 2024
Alida announced the strategic appointment of Jason Baldree to the role of Chief Customer Officer. Baldree is tasked with leading Alida's global customer success, professional services, and support organizations to drive customer value and retention....more
Alida Press Release • October 25, 2023
Alida introduced new Generative AI features integrated into its Total Experience Management (TXM) platform. These capabilities are designed to streamline insight generation, accelerate survey creation, and enhance the overall efficiency of experience management programs for its users....more
Alida Press Release • August 15, 2023
Alida announced it has been certified as a Great Place to Work® after a thorough, independent analysis conducted by Great Place to Work Institute® Canada. This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about their workplace experience....more
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