What Does Visible World Do?

Total employees100
HeadquartersNew York
Founded2000

Visible World was a pioneering technology firm founded in 2000, specializing in advanced addressable advertising solutions for television. Their innovative platform enabled advertisers to deliver targeted and customized ad content to specific households via set-top boxes, significantly enhancing the personalization and effectiveness of TV advertising. The company was a key player in the early development of the addressable advertising market. In June 2015, Visible World was acquired by Comcast. Its technologies and expertise were subsequently integrated into Comcast's advanced advertising division, notably contributing to the capabilities of FreeWheel, a Comcast company.

Where Is Visible World's Headquarters?

Visible World officeVisible World officeVisible World officeVisible World office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York headquarters served as the central hub for all corporate operations, including research and development, product management, engineering, sales, marketing, and administrative functions for its addressable advertising platform.

Notable Features:

The headquarters likely occupied modern office space designed to foster innovation and collaboration, common for tech companies in that New York City district. Specific architectural details of the leased space are not widely publicized.

Work Culture:

Visible World's work culture was characterized by innovation, a fast-paced environment, and an entrepreneurial spirit. The team was focused on transforming traditional television advertising through data-driven, targeted solutions.

HQ Significance:

The NYC headquarters was instrumental in establishing Visible World as a leader in the then-emerging field of addressable television advertising, spearheading technological advancements and crucial industry partnerships.

Values Reflected in HQ: The headquarters environment likely reflected Visible World's core values of technological innovation, pioneering spirit, data-centric decision-making, and a commitment to revolutionizing TV advertising.

Location:

Prior to its acquisition, Visible World's primary market operations were concentrated in North America, particularly the United States, where it collaborated with major cable operators and advertisers. However, it maintained a global outlook on technology and talent, evidenced by its research and development center in Israel. Its addressable advertising solutions were designed with the potential for global applicability in the television advertising market, though initial deployments were predominantly US-based.

Street Address:

75 Varick Street

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Visible World Operate Around the World?

Ra'anana, Israel

Address: Specific street address not publicly confirmed, located in Ra'anana's technology park area.

To leverage Israel's strong technology talent pool for advanced R&D in advertising technology and software development, contributing to the core product capabilities.

Buying Intent Signals for Visible World

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Visible World? Meet the Executive Team

As of April 2025, Visible World' leadership includes:

Seth Haberman - CEO
Rich O'Connor - CFO
Anound Thieblemont - CTO
Meyer Billmers - Founder & Chairman

Who's Investing in Visible World?

Visible World has been backed by several prominent investors over the years, including:

Time Warner Investments
Viacom
WPP
Comcast Ventures
General Catalyst
ABS Capital Partners
Yukon Partners
NewSpring Capital

What Leadership Changes Has Visible World Seen Recently?

Hire0
Exits0

Visible World was acquired by Comcast in 2015 and subsequently integrated into its operations, primarily under FreeWheel. As Visible World no longer operates as an independent entity, there have been no executive hires or exits specifically attributable to 'Visible World' in the last 12 months.

What Technology (Tech Stack) Is Used byVisible World?

Discover the tools Visible World uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Visible World Email Formats and Examples

Prior to its 2015 acquisition by Comcast, Visible World likely used standard corporate email formats. Common patterns for technology companies include [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com. The domain 'visibleworld.com' is likely no longer active for email.

flast@visibleworld.com (e.g., jdoe@visibleworld.com)

Format

shaberman@visibleworld.com (example for Seth Haberman, former CEO, based on the flast@visibleworld.com format)

Example

5 (The company was acquired, and the original domain is unlikely to be actively used for email communication, hence a very low success rate).%

Success rate

What's the Latest News About Visible World?

VarietyJune 2, 2015

Comcast Acquires Visible World to Bolster Addressable Advertising Capabilities

Comcast announced its acquisition of Visible World, a company specializing in targeted television advertising technology. This strategic move was aimed at enhancing Comcast's capabilities in delivering addressable advertising across its various platforms and strengthening its position in the advanced advertising market....more

MediaPostNovember 12, 2013

Visible World, Canoe Ventures Partner On Addressable VOD Ads

Visible World partnered with Canoe Ventures to enable addressable advertising in video-on-demand (VOD) content for cable operators. This collaboration aimed to expand the reach and effectiveness of targeted advertising by leveraging Visible World's technology within the VOD ecosystem....more

Comcast Spotlight (Press Release Archive/AdAge)March 26, 2012

Comcast Spotlight Taps Visible World for Addressable Ads

Comcast Spotlight, the advertising sales division of Comcast Cable, selected Visible World's technology to power household-level addressable advertising campaigns. This partnership highlighted Visible World's growing influence in providing solutions for targeted TV advertising to major cable operators....more

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