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Visible World was a pioneering technology firm founded in 2000, specializing in advanced addressable advertising solutions for television. Their innovative platform enabled advertisers to deliver targeted and customized ad content to specific households via set-top boxes, significantly enhancing the personalization and effectiveness of TV advertising. The company was a key player in the early development of the addressable advertising market. In June 2015, Visible World was acquired by Comcast. Its technologies and expertise were subsequently integrated into Comcast's advanced advertising division, notably contributing to the capabilities of FreeWheel, a Comcast company.
The New York headquarters served as the central hub for all corporate operations, including research and development, product management, engineering, sales, marketing, and administrative functions for its addressable advertising platform.
The headquarters likely occupied modern office space designed to foster innovation and collaboration, common for tech companies in that New York City district. Specific architectural details of the leased space are not widely publicized.
Visible World's work culture was characterized by innovation, a fast-paced environment, and an entrepreneurial spirit. The team was focused on transforming traditional television advertising through data-driven, targeted solutions.
The NYC headquarters was instrumental in establishing Visible World as a leader in the then-emerging field of addressable television advertising, spearheading technological advancements and crucial industry partnerships.
Prior to its acquisition, Visible World's primary market operations were concentrated in North America, particularly the United States, where it collaborated with major cable operators and advertisers. However, it maintained a global outlook on technology and talent, evidenced by its research and development center in Israel. Its addressable advertising solutions were designed with the potential for global applicability in the television advertising market, though initial deployments were predominantly US-based.
75 Varick Street
New York
NY
USA
Address: Specific street address not publicly confirmed, located in Ra'anana's technology park area.
To leverage Israel's strong technology talent pool for advanced R&D in advertising technology and software development, contributing to the core product capabilities.
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As of April 2025, Visible World' leadership includes:
Visible World has been backed by several prominent investors over the years, including:
Visible World was acquired by Comcast in 2015 and subsequently integrated into its operations, primarily under FreeWheel. As Visible World no longer operates as an independent entity, there have been no executive hires or exits specifically attributable to 'Visible World' in the last 12 months.
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Prior to its 2015 acquisition by Comcast, Visible World likely used standard corporate email formats. Common patterns for technology companies include [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com. The domain 'visibleworld.com' is likely no longer active for email.
flast@visibleworld.com (e.g., jdoe@visibleworld.com)
Format
shaberman@visibleworld.com (example for Seth Haberman, former CEO, based on the flast@visibleworld.com format)
Example
5 (The company was acquired, and the original domain is unlikely to be actively used for email communication, hence a very low success rate).%
Success rate
Variety • June 2, 2015
Comcast announced its acquisition of Visible World, a company specializing in targeted television advertising technology. This strategic move was aimed at enhancing Comcast's capabilities in delivering addressable advertising across its various platforms and strengthening its position in the advanced advertising market....more
MediaPost • November 12, 2013
Visible World partnered with Canoe Ventures to enable addressable advertising in video-on-demand (VOD) content for cable operators. This collaboration aimed to expand the reach and effectiveness of targeted advertising by leveraging Visible World's technology within the VOD ecosystem....more
Comcast Spotlight (Press Release Archive/AdAge) • March 26, 2012
Comcast Spotlight, the advertising sales division of Comcast Cable, selected Visible World's technology to power household-level addressable advertising campaigns. This partnership highlighted Visible World's growing influence in providing solutions for targeted TV advertising to major cable operators....more
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