HQ Function

The New York headquarters served as the central hub for all corporate operations, including research and development, product management, engineering, sales, marketing, and administrative functions for its addressable advertising platform.

Notable Features:

The headquarters likely occupied modern office space designed to foster innovation and collaboration, common for tech companies in that New York City district. Specific architectural details of the leased space are not widely publicized.

Work Culture:

Visible World's work culture was characterized by innovation, a fast-paced environment, and an entrepreneurial spirit. The team was focused on transforming traditional television advertising through data-driven, targeted solutions.

HQ Significance:

The NYC headquarters was instrumental in establishing Visible World as a leader in the then-emerging field of addressable television advertising, spearheading technological advancements and crucial industry partnerships.

Values Reflected in HQ: The headquarters environment likely reflected Visible World's core values of technological innovation, pioneering spirit, data-centric decision-making, and a commitment to revolutionizing TV advertising.

Location:

Prior to its acquisition, Visible World's primary market operations were concentrated in North America, particularly the United States, where it collaborated with major cable operators and advertisers. However, it maintained a global outlook on technology and talent, evidenced by its research and development center in Israel. Its addressable advertising solutions were designed with the potential for global applicability in the television advertising market, though initial deployments were predominantly US-based.

Street Address:

75 Varick Street

City:

New York

State/Province:

NY

Country:

USA