What Does Visible Technologies Do?

Total employees200
HeadquartersBellevue
Founded2003

Visible Technologies was a prominent provider of social media monitoring, analytics, and engagement software and services. Founded in 2003, the company empowered businesses to listen to online conversations, understand customer sentiment, identify key influencers, measure campaign effectiveness, and engage with their audience across various social media platforms. Their flagship platform, Visible Intelligence (and later TruCast), offered robust capabilities for tracking brand mentions, analyzing trends, and deriving actionable insights from social data. In October 2014, Visible Technologies was acquired by Cision, a leading global media intelligence company, to bolster Cision's social media offerings and integrate Visible's technology into its broader communications cloud platform.

Where Is Visible Technologies's Headquarters?

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*Images sourced via web search. Rights belong to original owners

HQ Function

The Bellevue headquarters served as the central hub for corporate operations, software development, engineering, sales, marketing, and customer support for its social media intelligence platform.

Notable Features:

Likely housed in a modern office building typical of tech companies in the Bellevue area, designed to foster collaboration and innovation with open-plan spaces and meeting rooms.

Work Culture:

As a SaaS company in the dynamic social media space, the work culture at Visible Technologies was likely fast-paced, innovative, and customer-focused, encouraging data-driven insights and technological advancement.

HQ Significance:

The Bellevue location placed Visible Technologies in close proximity to other major tech companies like Microsoft, Amazon, and a rich talent pool, contributing to its growth and development as a key player in social media analytics.

Values Reflected in HQ: The headquarters would have aimed to reflect values such as innovation, technological leadership, customer success, and data intelligence, key to its social media analytics business.

Location:

Prior to its acquisition by Cision, Visible Technologies supported global clients through its core offices in North America (Bellevue/Seattle, New York) and Europe (London). Its platform was designed to monitor and analyze social media conversations globally, across multiple languages, serving multinational corporations and agencies requiring international social intelligence.

Street Address:

10900 NE 8th St, Suite 750 (historical address, may vary over time)

City:

Bellevue

State/Province:

Washington

Country:

USA

Where Else Does Visible Technologies Operate Around the World?

Seattle, WA, USA

Address: Various locations in the Seattle area were associated with Visible Technologies over time, sometimes used interchangeably with Bellevue for their main operations.

Leveraging the strong tech talent pool and ecosystem within the broader Seattle metropolitan area.

New York, NY, USA

Address: A commercial office space in Manhattan, specific address varied (historical).

To establish a strong presence in a major US business and media center, facilitating client acquisition and support in the region.

London, UK

Address: A commercial office space in Central London, specific address varied (historical).

To expand Visible Technologies' market reach into Europe and provide localized services to international clients.

Buying Intent Signals for Visible Technologies

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Visible Technologies? Meet the Executive Team

As of April 2025, Visible Technologies' leadership includes:

Richard Pasewark - CEO (at time of acquisition)
Dan Vetras - Former CEO
Blake Cahill - Former President & Head of Social Media
Kelly Columbia - Former VP of Marketing
Dean G. Hager - Former CEO

Who's Investing in Visible Technologies?

Visible Technologies has been backed by several prominent investors over the years, including:

Ignition Partners
WPP Group
Investor Growth Capital (IGC)
Centennial Ventures
In-Q-Tel

What Leadership Changes Has Visible Technologies Seen Recently?

Hire0
Exits0

As Visible Technologies was acquired by Cision in October 2014, any executive changes in the 'last 12 months' would refer to the period leading up to late 2014. Most significant executive changes occurred as part of the integration into Cision. Detailed records of specific hires/exits from over a decade ago are not readily available.

Departures

Richard Pasewark, Role transitioned due to Cision's acquisition of Visible Technologies.

What Technology (Tech Stack) Is Used byVisible Technologies?

Discover the tools Visible Technologies uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Visible Technologies Email Formats and Examples

Common email formats for companies like Visible Technologies typically included first initial and last name, or first name dot last name, using their domain @visibletechnologies.com. These formats are no longer active.

[first_initial][last]@visibletechnologies.com or [first].[last]@visibletechnologies.com

Format

jdoe@visibletechnologies.com or jane.doe@visibletechnologies.com

Example

0%

Success rate

What's the Latest News About Visible Technologies?

Cision • October 7, 2014

Cision Acquires Visible Technologies, Bolstering Social Intelligence Capabilities

Cision announced its acquisition of Visible Technologies, a leader in social media monitoring and analytics. The move was aimed at integrating Visible's advanced social intelligence technology into Cision's growing suite of PR and content marketing software....more

PR Newswire (via Visible Technologies) • April 3, 2013

Visible Technologies Unveils TruCast, The Future of Social Intelligence

Visible Technologies announced the launch of TruCast, its next-generation social intelligence platform designed to provide brands with more accurate, actionable insights from social media conversations, focusing on purchase intent and customer lifecycle management....more

TechCrunch • February 12, 2008

Visible Technologies Raises Another $17 Million For Social Media Monitoring

Visible Technologies secured $17 million in Series C funding, led by Investor Growth Capital with WPP, Ignition Partners and Centenniel Ventures participating. This brought their total funding to $46.4 million....more

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