HQ Function

Primary cidermaking operations, apple orchards, public tasting room, event hosting, and administrative center for the Virtue Cider brand.

Notable Features:

48-acre working farm with heritage apple orchards, solar power installations, traditional cider-making equipment, barrel-aging cellars, a rustic public taproom, and farm animals contributing to sustainable agriculture.

Work Culture:

A blend of agricultural dedication, craft production passion, and hospitality. Likely emphasizes hands-on work, sustainability, community engagement, and a deep appreciation for traditional cidermaking processes. Collaborative and quality-focused environment.

HQ Significance:

The farm headquarters is central to Virtue Cider's brand identity, embodying their 'farm-to-bottle' philosophy and commitment to Michigan agriculture. It serves as a production hub and a destination for consumers to experience the brand directly.

Values Reflected in HQ: Sustainability (solar power, regenerative agriculture), craftsmanship (traditional methods, barrel-aging), authenticity (estate-grown and locally-sourced apples), community (public taproom, local partnerships).

Location:

Virtue Cider's primary market is the United States, with a strong focus on Michigan and the Midwest region. Distribution extends to various other states through partnerships. While not a globally distributed brand in the traditional sense, its acquisition by Blake's Hard Cider Co. may lead to expanded distribution networks within North America. International presence is limited or non-existent.

Street Address:

2170 62nd St

City:

Fennville

State/Province:

MI

Country:

United States