What Does Virgin Wines Do?

Total employees164
HeadquartersNorwich
Founded2000

Virgin Wines is a prominent UK-based online wine retailer known for its curated selection of exclusive, boutique wines from around the world. Operating primarily on a direct-to-consumer model, often incorporating subscription services like their 'WineBank', they focus on providing quality and value, making unique wines accessible to a broad audience. They pride themselves on strong customer relationships, a passion for discovering hidden gem vineyards, and innovative approaches to wine retail.

Where Is Virgin Wines's Headquarters?

Virgin Wines officeVirgin Wines officeVirgin Wines officeVirgin Wines office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for all strategic, operational, marketing, wine buying, customer service leadership, and administrative functions of Virgin Wines UK.

Notable Features:

The headquarters is housed in St James' Mill, a Grade I listed historic former factory building, which blends modern office amenities with significant architectural heritage from its past as a printing works and chocolate factory.

Work Culture:

A dynamic, collaborative, and customer-centric environment, driven by a shared passion for wine and e-commerce innovation. The unique historic setting likely fosters an inspiring and engaging atmosphere for employees.

HQ Significance:

The Norwich headquarters is pivotal to Virgin Wines' identity and operations, housing the core team that drives the company's growth strategy, wine selection process, and customer experience initiatives. Its location in a repurposed historic building also underscores a blend of tradition and modernity.

Values Reflected in HQ: The choice of a repurposed historic building may reflect values such as an appreciation for heritage, sustainability, and community. The company's core business underscores a commitment to quality, discovery, and customer satisfaction.

Location:

Virgin Wines primarily serves the UK market, sourcing its diverse portfolio of wines globally from renowned vineyards and boutique producers across various countries. Their core operations, including sales, marketing, customer service, and distribution, are strategically focused on direct-to-consumer channels within the United Kingdom. While their wine procurement network is international, their customer-facing presence and fulfilment infrastructure are predominantly UK-based, tailored to meet the demands of British wine enthusiasts.

Street Address:

St James' Mill, Whitefriars

City:

Norwich

State/Province:

Norfolk

Country:

United Kingdom

Where Else Does Virgin Wines Operate Around the World?

Preston, Lancashire/United Kingdom

Address: Unit A, Preston Eastway Distribution Centre, Pittman Way, Preston, PR2 5PE

Serves as the primary logistics hub for national distribution within the UK, underpinning the company's direct-to-consumer e-commerce model by ensuring timely and efficient delivery of wines.

Bolton, Greater Manchester/United Kingdom

Address: Virgin Wines, Suite 2, The Courtyard, Calvin Street, Bolton, BL1 8PB

Provides dedicated customer support and tele-sales operations, enhancing overall customer experience and engagement for the UK market, directly contributing to customer retention and sales.

Buying Intent Signals for Virgin Wines

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Virgin Wines? Meet the Executive Team

As of April 2025, Virgin Wines' leadership includes:

Jay Wright - Chief Executive Officer
Sonya Luftig - Chief Financial Officer
Paul Rayner - Chief Marketing Officer
Liz Mémery - HR Director
James Della Porta - Buying Director
Graeme Weir - Non-Executive Chairman

Who's Investing in Virgin Wines?

Virgin Wines has been backed by several prominent investors over the years, including:

Kestrel Partners LLP
Unicorn Asset Management
Octopus Investments Limited
Canaccord Genuity Wealth Management
Jay Wright (CEO, significant shareholder)
Publicly Traded on AIM (Ticker: VINO)

What Leadership Changes Has Virgin Wines Seen Recently?

Hire1
Exits1

Virgin Wines experienced a significant change in its executive leadership over the past 12 months with the appointment of a new Chief Financial Officer, strengthening its financial stewardship.

Departures

Paul Adams, Paul Adams departed from his role as Chief Financial Officer after several years with the company.

New Appointments:

Sonya Luftig, Sonya Luftig was appointed as Chief Financial Officer, taking over from Paul Adams to lead the company's financial strategy.

What Technology (Tech Stack) Is Used byVirgin Wines?

Discover the tools Virgin Wines uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Virgin Wines Email Formats and Examples

Virgin Wines typically utilizes a standard corporate email format. The most common structure observed is 'firstname.lastname@virginwines.co.uk'. While other formats might be in use for specific departments or roles, this pattern is prevalent for general communication.

firstname.lastname@virginwines.co.uk

Format

jay.wright@virginwines.co.uk

Example

85%

Success rate

What's the Latest News About Virgin Wines?

Shares Magazine • February 29, 2024

Virgin Wines swings to interim profit, revenue up as customer numbers grow

Virgin Wines UK PLC announced a return to profitability in its interim results for the first half of fiscal year 2024. The company reported increased revenue and growth in its active customer base, attributing the positive performance to strong sales, particularly from its WineBank members, and effective cost management....more

Proactive Investors • October 2, 2023

Virgin Wines appoints new CFO

Virgin Wines UK PLC confirmed the appointment of Sonya Luftig as its new Chief Financial Officer, effective October 2, 2023. She succeeded Paul Adams, who stepped down from the role. Luftig brings significant financial and commercial expertise to the online wine retailer....more

The Grocer • December 7, 2023

Virgin Wines confident of meeting full-year expectations after peak trading period

Following its peak trading period, Virgin Wines expressed confidence in meeting its full-year financial expectations. The company noted resilient customer demand and successful execution of its seasonal sales strategy, highlighting the strength of its subscription models and customer loyalty programs....more

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