Virgin Active
What Does Virgin Active Do?
Virgin Active is a global health and fitness club chain renowned for its premium facilities, diverse range of classes, and commitment to making exercise an enjoyable part of everyday life. With clubs across multiple continents including Europe, Africa, Asia, and Australia, Virgin Active provides a holistic approach to well-being. Their offerings typically include state-of-the-art gym equipment, swimming pools, spa facilities, and a wide array of specialized group training programs. The company aims to inspire people to live an active life, fostering a vibrant community atmosphere within its clubs and focusing on delivering high-quality member experiences.
Where Is Virgin Active's Headquarters?
HQ Function
The London headquarters oversees global strategy, brand management, finance, innovation, and operational standards for Virgin Active's international network of health clubs.
Notable Features:
Located in a modern commercial district, the headquarters likely features contemporary office spaces designed to reflect the company's active and wellness-focused brand, possibly incorporating elements that encourage employee well-being and collaboration.
Work Culture:
The work culture at Virgin Active's HQ is expected to be dynamic, energetic, and collaborative, deeply aligned with the brand's core values of health, fitness, and customer-centricity. There's an emphasis on innovation and fostering an active lifestyle.
HQ Significance:
The London HQ serves as the central command for a globally recognized fitness brand, driving its strategic direction, expansion into new markets, and the development of innovative fitness experiences for its members worldwide.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect Virgin Active's core values: making exercise irresistible, delivering exceptional customer experiences, fostering community, innovation in fitness, and promoting a healthy, active lifestyle.
Location:
Virgin Active operates a global network of premium health clubs across Europe (UK, Italy), Africa (South Africa, Botswana, Namibia), Asia (Singapore, Thailand), and Australia. Functions supported globally, often coordinated from its main HQs and regional offices, include overarching brand strategy, development of new fitness products and experiences (like proprietary group classes), setting operational standards and best practices, financial management and reporting, global and regional marketing initiatives, technology infrastructure and digital product development (e.g., member apps), human resources strategy, and legal/compliance oversight for its international club network. This ensures a consistent high-quality offering while allowing adaptation to local market needs and preferences.
Street Address:
100 Aldersgate Street
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does Virgin Active Operate Around the World?
Cape Town, Western Cape, South Africa
Address: 3rd Floor, MontClare Place, Cnr Main & Campground Roads, Claremont, Cape Town, 7708, South Africa
To manage and expand Virgin Active's strong presence in South Africa and neighboring African countries (like Botswana and Namibia), tailoring fitness offerings to local demographics and preferences, and driving the company's mission to promote health and wellness across the region.
Singapore, Singapore
Address: Virgin Active Singapore Pte Ltd, 1 Raffles Place, #06-00 Tower 2, One Raffles Place, Singapore 048616
To lead Virgin Active's growth and operations in the competitive Southeast Asian fitness market, adapting global strategies to local consumer needs and expanding its network of high-end health clubs.
Milan, Lombardy, Italy
Address: Virgin Active Italia S.p.A., Via Archimede 2, 20094 Corsico MI, Italy
To solidify and grow Virgin Active's market share in Italy, a key European market, by offering innovative fitness solutions and adapting to the Italian wellness culture.
Buying Intent Signals for Virgin Active
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Who's Leading Virgin Active? Meet the Executive Team
As of April 2025, Virgin Active' leadership includes:
Who's Investing in Virgin Active?
Virgin Active has been backed by several prominent investors over the years, including:
What Leadership Changes Has Virgin Active Seen Recently?
Over the past 12-18 months, Virgin Active has made strategic leadership appointments to strengthen its executive team, particularly focusing on enhancing customer experience and leveraging technology to drive its global fitness strategy and post-pandemic recovery.
New Appointments:
What Technology (Tech Stack) Is Used byVirgin Active?
Discover the tools Virgin Active uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Virgin Active Email Formats and Examples
Virgin Active typically uses standard corporate email formats based on employee names. The common structures involve combinations of first name, last name, or first initial with the last name, followed by the relevant regional domain (e.g., virginactive.co.uk for the UK, virginactive.co.za for South Africa).
Common formats include [first].[last]@[domain] (e.g., jane.doe@virginactive.co.uk) or [firstinitial][lastname]@[domain] (e.g., jdoe@virginactive.co.za).
Format
jane.doe@virginactive.co.uk
Example
80%
Success rate
What's the Latest News About Virgin Active?
Moneyweb • February 14, 2024
Virgin Active Valued at R10.3bn by Brait Ahead of Potential Listing
Investment holding company Brait SE has valued its stake in Virgin Active at R10.3 billion (approximately $540 million), as it continues to prepare the fitness chain for a potential separate stock exchange listing. This valuation reflects the company's recovery and growth prospects in the post-pandemic fitness market....more
News24 (reporting on Brait results) • November 21, 2023
Virgin Active Shows Strong Growth in Brait's Interim Results
Virgin Active reported a 14% increase in revenue for the six months ending September 2023, driven by a 6% rise in membership numbers, as announced in Brait SE's interim financial results. This performance highlights the fitness chain's continued recovery and appeal in key markets....more
Campaign UK • September 20, 2023
Virgin Active launches new brand campaign 'However you move, move with us'
Virgin Active unveiled a new brand campaign titled 'However you move, move with us,' created by Lucky Generals. The campaign aims to position Virgin Active as an inclusive and motivating fitness destination, catering to diverse exercise preferences and fitness levels....more
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