What Does Viral Nation Do?

Total employees402
HeadquartersMississauga
Founded

Viral Nation is a global digital and social agency group that powers today's social-first economy. They specialize in influencer marketing, creator talent services, social media marketing, content creation, performance marketing, and proprietary technology solutions. Viral Nation aims to drive measurable results for brands by connecting them with authentic voices and engaged audiences worldwide. Their services span strategy, creative, execution, and analytics, catering to a diverse range of industries.

Where Is Viral Nation's Headquarters?

Viral Nation officeViral Nation officeViral Nation officeViral Nation office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary Canadian operational hub, a center for global strategy development, technology innovation, and administrative functions supporting their international teams.

Notable Features:

Modern office facility designed to foster collaboration and creativity, likely featuring open-concept workspaces, advanced technology infrastructure, and dedicated areas for content creation and client meetings.

Work Culture:

A dynamic, fast-paced, and innovative work environment that encourages collaboration, creativity, and a results-driven mindset. The culture reflects the evolving nature of social media and digital marketing.

HQ Significance:

The Mississauga headquarters is significant as a core operations center in North America, driving Canadian market strategies and supporting the company's global expansion efforts in the influencer marketing and digital media landscape.

Values Reflected in HQ: The headquarters' design and operational ethos likely reflect Viral Nation's core values of innovation, client-centricity, collaboration, authenticity, and driving impactful results in the digital sphere.

Location:

Viral Nation operates with a significant global footprint, providing comprehensive digital and social media marketing services worldwide. Their functions supported globally include influencer marketing campaign strategy and execution, talent representation, social media management, content creation, performance marketing, and technology solutions, tailored to diverse international markets across North America, Europe, Asia-Pacific, and the Middle East, supported by key offices and remote teams.

Street Address:

3670 Odyssey Drive, Unit 4

City:

Mississauga

State/Province:

Ontario

Country:

Canada

Where Else Does Viral Nation Operate Around the World?

New York, NY, USA

Address: 230 W 39th Street, 16th Floor, New York, NY 10018

Drives US market penetration, manages key American client relationships, and serves as a strategic base for engaging with US-based influencers and industry partners.

London, UK

Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

Facilitates growth and service delivery across Europe, tailoring global strategies to local market nuances and connecting with European influencers and brands.

Nassau, Bahamas

Address: West Bay Street, Nassau, NP, Bahamas (Viral Nation (Caribbean) Limited)

Focuses on strategic projects within the creator ecosystem and may serve specific operational or market engagement purposes in the Caribbean region.

Buying Intent Signals for Viral Nation

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Viral Nation? Meet the Executive Team

As of April 2025, Viral Nation' leadership includes:

Mat Micheli - Co-CEO & Co-Founder
Joe Gagliese - Co-CEO & Co-Founder
Lauren Crampsie - President, Viral Nation_Group
Jonathan Chanti - Chief Growth Officer
Andrew Sutherland - Chief Financial Officer
Scott Leatherman - Chief Marketing Officer
Roxana Sa Mirza - Chief People Officer
Nick Tsimidis - EVP, Global Corporate Development & Legal Affairs
Damian Contes - Chief Operating Officer, VN Tech

Who's Investing in Viral Nation?

Viral Nation has been backed by several prominent investors over the years, including:

Eldridge
Maverix Private Equity

What Leadership Changes Has Viral Nation Seen Recently?

Hire5
Exits0

Viral Nation significantly bolstered its leadership team over the past 12 months with several key C-suite appointments, including its first Chief Marketing Officer, a new President for Viral Nation_Group, Chief Financial Officer, Chief People Officer, and EVP of Global Corporate Development & Legal Affairs. These strategic hires underscore a period of accelerated growth and operational scaling. No high-profile executive departures were publicly announced during this timeframe.

New Appointments:

Scott Leatherman, Scott Leatherman appointed as Viral Nation's first Chief Marketing Officer.
Andrew Sutherland, Andrew Sutherland joined as Chief Financial Officer.
Roxana Sa Mirza, Roxana Sa Mirza appointed as Chief People Officer.
Nick Tsimidis, Nick Tsimidis joined as EVP, Global Corporate Development & Legal Affairs.
Lauren Crampsie, Lauren Crampsie appointed as President, Viral Nation_Group.

What Technology (Tech Stack) Is Used byViral Nation?

Discover the tools Viral Nation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Viral Nation Email Formats and Examples

Viral Nation commonly uses the [first].[last]@viralnation.com email format for its employees. This is the most prevalent pattern observed, though other formats may exist in less common cases. For example, John Doe's email address would likely be john.doe@viralnation.com.

[first].[last]@viralnation.com

Format

example.name@viralnation.com

Example

90%

Success rate

What's the Latest News About Viral Nation?

PR Newswire • March 12, 2024

Viral Nation and Correct The Record Launch Social Media Campaign to Mobilize Young Voters

Viral Nation partnered with Correct The Record to launch a social media campaign aimed at engaging and mobilizing young voters ahead of upcoming elections, leveraging influencer marketing and targeted digital content to encourage civic participation....more

PR Newswire • January 10, 2024

Viral Nation Appoints Scott Leatherman as First Chief Marketing Officer

Viral Nation announced the appointment of Scott Leatherman as its inaugural Chief Marketing Officer. Leatherman will lead global marketing strategies, brand development, and communications to support the company's continued growth and market leadership....more

PR Newswire • October 24, 2023

Viral Nation Acquires Media Agency Representing Top Twitch Streamers

Viral Nation announced its acquisition of Player One, a prominent media agency specializing in representing top Twitch streamers and gaming influencers. This strategic move expands Viral Nation's capabilities and reach within the rapidly growing live-streaming and gaming sectors....more

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