What Does VIOLA Brands Do?

Total employees32
HeadquartersLos Angeles
Founded2011

Viola Brands is a prominent multi-state cannabis operator (MSO) founded in 2011 by former NBA player Al Harrington. Named after his grandmother who found relief from glaucoma using cannabis, Viola is dedicated to producing a range of premium cannabis products, including flower, pre-rolls, concentrates, and vapes. A core tenet of the company is its commitment to social equity, aiming to empower minority ownership, create opportunities for those impacted by the War on Drugs, and reinvest in underserved communities. Viola Brands emphasizes quality, consistency, and community engagement across its operations in various U.S. states and its expansion efforts.

Where Is VIOLA Brands's Headquarters?

VIOLA Brands officeVIOLA Brands officeVIOLA Brands officeVIOLA Brands office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Los Angeles headquarters manages strategic planning, corporate finance, national brand development, marketing initiatives, and coordinates expansion into new markets.

Notable Features:

While specific architectural details are not widely publicized, the headquarters likely features modern office facilities designed to foster collaboration, innovation, and reflect the brand's premium identity and dynamic culture.

Work Culture:

The work culture at Viola Brands is reportedly mission-driven and passionate, reflecting its strong commitment to social equity, diversity, and inclusion within the cannabis industry. It likely fosters an entrepreneurial spirit with a focus on community impact.

HQ Significance:

The Los Angeles headquarters places Viola Brands in a key U.S. cannabis market, facilitating connections with industry partners, investors, and a diverse talent pool. It centralizes leadership for a company recognized for its social equity advocacy.

Values Reflected in HQ: The headquarters' operations aim to embody Viola's core values: 'Purpose Over Profit,' quality, consistency, education, empowerment, and a commitment to social justice and community reinvestment.

Location:

Viola Brands primarily operates within the United States, with a presence in key regulated cannabis markets such as California, Colorado, Michigan, Oklahoma, Oregon, and Washington. The company has also initiated expansion into international markets, notably Canada, through partnerships and strategic initiatives aimed at bringing its products and social equity mission to a global audience.

Street Address:

[Information not publicly available for security/regulatory reasons typical in the cannabis industry]

City:

Los Angeles

State/Province:

California

Country:

USA

Where Else Does VIOLA Brands Operate Around the World?

Detroit, Michigan, USA

Address: A 48,000-square-foot cultivation, processing, and distribution facility. Specific street address not publicly listed for operational security.

To provide high-quality Viola products to the Michigan consumer base, support local job creation, and implement Viola's social equity initiatives within the region.

Denver, Colorado, USA

Address: Operational facilities in the Denver area. Specific street addresses not publicly listed for operational security.

To cater to the established Colorado cannabis market with Viola's diverse product portfolio and uphold the brand's legacy in its state of origin.

Buying Intent Signals for VIOLA Brands

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading VIOLA Brands? Meet the Executive Team

As of April 2025, VIOLA Brands' leadership includes:

Al Harrington - Founder & CEO
Dan Pettigrew - President & Co-Founder
Najee Tyler - Vice President of Marketing

Who's Investing in VIOLA Brands?

VIOLA Brands has been backed by several prominent investors over the years, including:

Gotham Green Partners
KEY Investment Partners
SOL Global Investments Corp.
Arcadian Capital
Calibrate Ventures

What Leadership Changes Has VIOLA Brands Seen Recently?

Hire0
Exits0

No major publicly announced executive team changes (new hires or exits directly at the corporate C-suite/VP level of Viola Brands) have been broadly identified in the mainstream press or company announcements over the last 12 months (approx. May 2023 - May 2024). The core leadership team appears to have maintained stability.

What Technology (Tech Stack) Is Used byVIOLA Brands?

Discover the tools VIOLA Brands uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

VIOLA Brands Email Formats and Examples

While Viola Brands's exact email format isn't publicly confirmed, companies of its size often use common patterns. The most likely formats would involve combinations of first name, last name, or first initial and last name.

firstname.lastname@violabrands.com (e.g., jane.doe@violabrands.com) or finitiallastname@violabrands.com (e.g., jdoe@violabrands.com)

Format

aharrington@violabrands.com (speculative example for Al Harrington, CEO)

Example

75%

Success rate

What's the Latest News About VIOLA Brands?

The Dales Report • April 2, 2024

Viola Brands Expands Product Line With New Live Rosin Infused Pre-Rolls

Viola Brands announced the launch of its new IVERSON ’01 Live Rosin Infused Pre-Rolls, expanding its premium cannabis offerings in collaboration with NBA icon Allen Iverson, initially available in Colorado....more

Benzinga • February 1, 2024

Al Harrington's Viola Launches New Product Line With Allen Iverson In Colorado Market

Viola Brands, founded by Al Harrington, launched 'The Iverson Collection,' a new line of cannabis products in collaboration with NBA legend Allen Iverson. The first products from this line were released in the Colorado market....more

Forbes • October 26, 2023

Viola Brands Launches $1M Incubator For Social Equity Applicants In New York

Viola Brands announced a $1 million incubator program aimed at supporting social equity applicants in New York’s developing cannabis market, furthering its commitment to fostering inclusivity and opportunity within the industry....more

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