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Vintage Cellars is a premier Australian fine wine, spirits, and beer retailer, established in 1951. As a distinguished brand within the Coles Group, Vintage Cellars offers a meticulously curated selection from celebrated local vineyards and renowned international producers. Known for its knowledgeable team, immersive in-store cellar door experiences, and commitment to quality, Vintage Cellars caters to both discerning connoisseurs and adventurous enthusiasts. It provides expert guidance and a premium shopping atmosphere through its numerous retail outlets across Australia and its comprehensive online store.
The Coles Group headquarters manages overarching corporate functions for all its brands, including Vintage Cellars. This encompasses strategic planning, national marketing direction, financial oversight, supply chain and logistics management, human resources, IT infrastructure, and merchandising strategy.
The Coles Store Support Centre is a modern corporate campus designed to foster collaboration and innovation. It typically includes contemporary office spaces, meeting facilities, employee amenities, and reflects the company's focus on sustainability and efficient operations. Specific architectural details are proprietary.
As part of Coles Group, the headquarters fosters a work culture that is generally dynamic, collaborative, and customer-focused, driven by the fast-paced retail environment. There's an emphasis on teamwork, achieving strategic outcomes, and upholding the values of the various Coles brands.
This central headquarters is pivotal for Vintage Cellars, as it's where key strategic decisions are made regarding brand positioning, product assortment, national promotions, operational standards, and overall business development, ensuring consistency and growth for the Vintage Cellars brand nationwide.
Vintage Cellars operates primarily as an Australian domestic retailer. Its global presence is chiefly expressed through its comprehensive international sourcing network. The company actively procures a diverse range of wines, spirits, and beers from acclaimed producers and regions across the globe to make them available to its Australian customer base. Vintage Cellars does not operate international retail outlets or corporate offices outside of Australia.
800-838 Toorak Rd
Hawthorn East
VIC
Australia
Address: Over 80 retail stores across various Australian states and territories.
To provide widespread access to Vintage Cellars' premium liquor offerings, cater to local customer preferences with tailored product ranges, host tasting events, and build community engagement in diverse regions across Australia.
Address: 207 Bay St, Brighton VIC 3186
Serves the local community in Brighton and surrounding affluent suburbs, providing access to premium and exclusive wines, spirits, and beers, and upholding the brand's reputation for quality and expertise in a key metropolitan market.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Vintage Cellars' leadership includes:
Vintage Cellars has been backed by several prominent investors over the years, including:
The most notable executive change impacting Vintage Cellars in the past year was at the parent company level, with Leah Weckert's appointment as CEO and Managing Director of Coles Group in May 2023, succeeding Steven Cain. Leadership within Coles Liquor, which directly manages the Vintage Cellars brand, has seen stability with Michael Courtney continuing as CEO. No other major public announcements regarding senior executive hires or exits specifically for Vintage Cellars' brand leadership have been identified during this period.
Discover the tools Vintage Cellars uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Vintage Cellars is a part of Coles Group, employees involved in corporate functions typically use email addresses associated with the parent company's domain, @coles.com.au. The most common email format is firstname.lastname@coles.com.au. For customer service inquiries related to Vintage Cellars, specific customer service channels are provided on their website.
firstname.lastname@coles.com.au
Format
john.smith@coles.com.au
Example
85%
Success rate
Coles Group ASX Announcements • May 2, 2024
Coles Group announced its third-quarter fiscal year 2024 sales results, with the Liquor division, which includes Vintage Cellars, reporting $800 million in revenue. The report noted a slight comparable sales decline but emphasized continued strategic focus on exclusive products and premiumisation across its liquor brands....more
Vintage Cellars Official Website / Wine Media • November 20, 2023
Vintage Cellars announced the winners of its highly anticipated 'Best Of Awards' for 2023. The awards, judged by an expert panel, celebrate excellence in wine and spirits, highlighting outstanding products available through Vintage Cellars and guiding customers to discover top-quality selections....more
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