HQ Function

The Coles Group headquarters manages overarching corporate functions for all its brands, including Vintage Cellars. This encompasses strategic planning, national marketing direction, financial oversight, supply chain and logistics management, human resources, IT infrastructure, and merchandising strategy.

Notable Features:

The Coles Store Support Centre is a modern corporate campus designed to foster collaboration and innovation. It typically includes contemporary office spaces, meeting facilities, employee amenities, and reflects the company's focus on sustainability and efficient operations. Specific architectural details are proprietary.

Work Culture:

As part of Coles Group, the headquarters fosters a work culture that is generally dynamic, collaborative, and customer-focused, driven by the fast-paced retail environment. There's an emphasis on teamwork, achieving strategic outcomes, and upholding the values of the various Coles brands.

HQ Significance:

This central headquarters is pivotal for Vintage Cellars, as it's where key strategic decisions are made regarding brand positioning, product assortment, national promotions, operational standards, and overall business development, ensuring consistency and growth for the Vintage Cellars brand nationwide.

Values Reflected in HQ: The headquarters aims to embody Coles Group's core values, such as customer obsession, responsibility, and inspiration, through its operational focus, ethical sourcing practices, employee development programs, and community engagement initiatives which cascade down to the Vintage Cellars brand.

Location:

Vintage Cellars operates primarily as an Australian domestic retailer. Its global presence is chiefly expressed through its comprehensive international sourcing network. The company actively procures a diverse range of wines, spirits, and beers from acclaimed producers and regions across the globe to make them available to its Australian customer base. Vintage Cellars does not operate international retail outlets or corporate offices outside of Australia.

Street Address:

800-838 Toorak Rd

City:

Hawthorn East

State/Province:

VIC

Country:

Australia