What Does Vinmonopolet Do?

Total employees3900
HeadquartersOslo
Founded1922

AS Vinmonopolet is the Norwegian state-owned alcoholic beverage retailer, holding the exclusive right to sell beverages with an alcohol content higher than 4.75% by volume in Norway. Established in 1922, its core mission is to manage the sale of alcohol responsibly, prioritizing public health and aiming to limit the societal harms associated with alcohol consumption. Vinmonopolet operates an extensive network of over 360 retail stores across Norway, complemented by an online sales platform. It offers a diverse and quality-assured selection of wines, spirits, and strong beers sourced from around the world. The company's operations are deeply rooted in principles of social responsibility, customer service excellence, and profound product knowledge.

Where Is Vinmonopolet's Headquarters?

Vinmonopolet officeVinmonopolet officeVinmonopolet officeVinmonopolet office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central administrative and strategic core for Vinmonopolet, overseeing all key functions including finance, purchasing and product management, logistics strategy, human resources, IT, legal affairs, communications, and corporate social responsibility.

Notable Features:

Situated in a contemporary office building within the Barcode Project in Bjørvika, known for its distinctive modern architecture. The location offers excellent public transport links and is part of a vibrant urban development.

Work Culture:

The work culture at Vinmonopolet's headquarters is characterized by professionalism, a strong commitment to its public service mission, and a focus on responsible operations. There's an emphasis on expertise in beverages, ethical conduct, and continuous improvement. Employees typically experience a collaborative environment driven by shared societal goals.

HQ Significance:

As the central command for Norway's alcohol retail monopoly, the headquarters is pivotal in implementing national alcohol policy, ensuring responsible sales practices across all channels, managing a complex global supply chain, and shaping public discourse on alcohol-related issues. Its strategic decisions directly influence alcohol availability and consumption patterns nationwide.

Values Reflected in HQ: The headquarters' modern design and strategic location reflect Vinmonopolet's values of responsibility, quality, modernity, and accessibility. It embodies a forward-thinking organization committed to efficiently and ethically fulfilling its unique societal mandate.

Location:

While Vinmonopolet's retail and administrative operations are exclusively based in Norway, it maintains a significant global presence through its extensive sourcing activities. The company procures wines, spirits, and beers from producers and suppliers across numerous countries worldwide to ensure a diverse, high-quality, and competitively priced product portfolio for Norwegian consumers. This global purchasing network is essential for fulfilling its mission of providing a comprehensive selection while managing the alcohol market responsibly. Vinmonopolet does not operate international offices or retail outlets.

Street Address:

Dronning Eufemias gate 11

City:

Oslo

State/Province:

Oslo

Country:

Norway

Where Else Does Vinmonopolet Operate Around the World?

Vestby, Norway

Address: Deliveien 10, 1540 Vestby

Serves as the primary national logistics hub, ensuring efficient stock management, order fulfillment for online sales, and timely delivery of a vast assortment of alcoholic beverages to maintain availability and selection throughout the country. It is crucial for the operational backbone of the monopoly.

Buying Intent Signals for Vinmonopolet

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Vinmonopolet? Meet the Executive Team

As of April 2025, Vinmonopolet' leadership includes:

Elisabeth Hunter - Administrerende direktør (CEO)
Thomas Langaard - Direktør Økonomi og Finans (CFO)
Elin Vinje - Direktør Kategori og Innkjøp (Director Category and Purchasing)
Kjetil Søyland - Direktør Logistikk (Director Logistics)
Siv Tone Hilde-Larsen - Direktør HR og Organisasjonsutvikling (Director HR and Organizational Development)
Margareth Hoff - Direktør Butikkdrift og Kundemøte (Director Retail Operations and Customer Experience)
Halvor Bing Lorentzen - Direktør Kommunikasjon og Samfunnsansvar (Director Communications and Corporate Responsibility)
Linda Frid Andresen - Direktør Digitalisering og Teknologi (Director Digitalization and Technology)

Who's Investing in Vinmonopolet?

Vinmonopolet has been backed by several prominent investors over the years, including:

The Norwegian State (owned by the state and administered by the Ministry of Health and Care Services)

What Leadership Changes Has Vinmonopolet Seen Recently?

Hire2
Exits1

Vinmonopolet has experienced key leadership changes in the past 12-18 months, including appointments to strengthen its finance and technology divisions, and a CEO transition.

Departures

Knut LutnĂŚs, Knut LutnĂŚs departed from his role as Chief Financial Officer to pursue other opportunities.

New Appointments:

Linda Frid Andresen, Linda Frid Andresen was appointed as the new Director for Digitalization and Technology, bringing extensive experience to drive Vinmonopolet's tech strategy.
Thomas Langaard, Thomas Langaard joined Vinmonopolet as the new Chief Financial Officer, succeeding Knut LutnĂŚs.
Elisabeth Hunter, Elisabeth Hunter was confirmed as the permanent CEO after serving as acting CEO. (Note: This is slightly over 12 months from mid-2024 but a highly significant recent appointment).

What Technology (Tech Stack) Is Used byVinmonopolet?

Discover the tools Vinmonopolet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vinmonopolet Email Formats and Examples

Vinmonopolet likely follows a common Norwegian corporate email addressing standard, which typically combines an employee's first and last name. Specific formats can vary, but a prevalent structure is `firstname.lastname@vinmonopolet.no`.

fornavn.etternavn@vinmonopolet.no

Format

kari.nordmann@vinmonopolet.no

Example

80%

Success rate

What's the Latest News About Vinmonopolet?

e24.no / Vinmonopolet.no • May 2, 2024

Vinmonopolet Strike Concludes

The strike involving Handel og Kontor (HK) union members at Vinmonopolet, which affected some stores and online order deliveries, ended on May 2, 2024, after an agreement was reached between the parties. Normal operations are expected to resume....more

Vinmonopolet.no (Press release) • February 8, 2024

Vinmonopolet Reports Solid Results for 2023

Vinmonopolet announced strong financial and operational results for the fiscal year 2023. The company highlighted stable sales volumes, continued high customer satisfaction, and effective management of its social responsibilities. Sales reached 39.9 million liters, a slight decrease from the previous year, with a turnover of NOK 20.2 billion....more

E24.no / Various Norwegian Media • April 2, 2024

Record Easter Sales for Vinmonopolet in 2024

Vinmonopolet experienced record-breaking sales during the Easter period of 2024. Norwegians purchased 3.3 million liters of beverages, marking the highest Easter sales volume in the company's history, indicating strong consumer activity during the holiday week....more

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