What Does Vine Do?

Total employees40
HeadquartersSan Francisco
Founded2012

Vine was a groundbreaking American social networking short-form video hosting service where users shared six-second-long, looping video clips. Launched publicly in January 2013, after being acquired by Twitter in October 2012, Vine rapidly became a cultural sensation. It popularized the short-video format, catalyzed the careers of numerous internet personalities (Viners), and fostered a unique style of comedy and creativity. Despite its significant user engagement and cultural impact, Twitter officially discontinued the Vine mobile app on January 17, 2017, though an archive of Vines remained accessible for a period. Its influence on subsequent video platforms like TikTok and Instagram Reels is undeniable.

Where Is Vine's Headquarters?

Vine officeVine officeVine officeVine office
*Images sourced via web search. Rights belong to original owners

HQ Function

Post-acquisition, this location (Twitter HQ) served as the primary hub for Vine's product development, engineering, and operational management, leveraging Twitter's resources.

Notable Features:

As part of Twitter's San Francisco headquarters, the Vine team had access to a modern tech office environment with collaborative workspaces, extensive employee amenities, and advanced technological infrastructure.

Work Culture:

The culture was likely a dynamic blend of Vine's agile startup ethos and Twitter's more established corporate environment. It would have been characterized by rapid innovation, a focus on user growth and engagement, and the creative, fast-paced nature inherent to social media platforms.

HQ Significance:

The San Francisco headquarters signified Vine's integration into a major tech corporation, providing the necessary resources for scaling the platform globally. However, it also meant Vine's fate was tied to Twitter's broader strategic decisions, which ultimately led to its discontinuation.

Values Reflected in HQ: The headquarters reflected values of innovation, technological advancement, and global connectivity. The emphasis on creative content, central to Vine's identity, was fostered within this environment.

Location:

While Vine's core operational teams were based in the United States (New York and then San Francisco under Twitter), the platform itself achieved a massive global reach. Vine videos were created and consumed by users in numerous countries worldwide, fostering an international community of creators and viewers. Twitter's existing global infrastructure supported the app's content delivery and availability. However, Vine did not maintain a significant number of distinct, branded international offices; its global presence was primarily digital through the app's widespread adoption.

Street Address:

1355 Market Street, Suite 900

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Vine Operate Around the World?

New York, NY/USA

Address: Various initial locations including co-working spaces (e.g., General Assembly as an early base)

Served as the birthplace of Vine, where its core concept of six-second looping videos was developed, laying the groundwork for its unique creative community.

Buying Intent Signals for Vine

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Vine? Meet the Executive Team

As of April 2025, Vine' leadership includes:

Dom Hofmann - Co-founder
Rus Yusupov - Co-founder
Colin Kroll - Co-founder

Who's Investing in Vine?

Vine has been backed by several prominent investors over the years, including:

Twitter (Acquirer)

What Leadership Changes Has Vine Seen Recently?

Hire0
Exits2

Given Vine's discontinuation in 2017, this section reflects notable historical executive changes rather than activity in the last 12 months. Key events include the founders transitioning to Twitter roles post-acquisition, and subsequent departures of co-founders Dom Hofmann and Rus Yusupov from Twitter where they led Vine.

Departures

Dom Hofmann, Dom Hofmann, a co-founder of Vine, departed from Twitter.
Rus Yusupov, Rus Yusupov, a co-founder of Vine, departed from Twitter.

New Appointments:

Dom Hofmann, Rus Yusupov, Colin Kroll, Following Twitter's acquisition of Vine, the co-founders were appointed to lead the platform's development and growth within Twitter.

What Technology (Tech Stack) Is Used byVine?

Discover the tools Vine uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vine Email Formats and Examples

As Vine was acquired by Twitter before its public launch and its team was integrated into Twitter, employees working on Vine likely used Twitter's corporate email format. Standard corporate email patterns often involve combinations of first name, last name, or initials.

A common Twitter email format is [first_initial][last]@twitter.com or [username]@twitter.com. Employees working on Vine would have used such Twitter addresses.

Format

jdoe@twitter.com

Example

70%

Success rate

What's the Latest News About Vine?

The Verge • October 31, 2022

Vine news: Elon Musk polls users on bringing back Vine

Following his acquisition of Twitter, Elon Musk initiated a poll asking users whether Twitter should revive Vine. The poll garnered millions of responses, with a significant majority voting in favor, sparking widespread discussion about the potential comeback of the beloved short-form video application....more

Mashable • October 10, 2022

Vine news: Vine's ghost still haunts Twitter

This article delves into the enduring legacy of Vine and how its discontinuation continues to be a topic of discussion among users and is often viewed as a missed opportunity for Twitter, especially considering the subsequent rise of platforms like TikTok. It explores the factors contributing to Vine's shutdown and its lasting cultural footprint....more

Various Social Media Retrospectives (example: The Independent) • January 17, 2023

Vine news: Remembering Vine: Six years since Twitter shut down the beloved app

On the anniversary of Vine's shutdown, social media users and publications often reminisce about the app's unique charm and influential role in shaping internet culture and short-form video content. These reflections highlight Vine's innovative format and the creative trends it sparked, which continue to resonate on contemporary platforms....more

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