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Vimla is a Swedish mobile virtual network operator (MVNO) launched in March 2014. It operates on Telenor's network, offering simple, flexible, and often competitively priced mobile subscriptions primarily targeted at the Swedish consumer market. Vimla is known for its digital-first approach, focusing on online sales and customer service, and often includes features like data rollover and no binding contracts. The brand positions itself as a fair and transparent alternative in the telecommunications landscape, aiming to challenge traditional operators with user-friendly terms and community engagement. Vimla was acquired by Telenor Sweden in 2016 but continues to operate as a distinct brand.
Serves as the central operational hub for the Vimla brand, including management, marketing, product development, and coordination of customer support, leveraging Telenor's infrastructure.
Located within Telenor's modern 'Campus Telenor,' designed for collaboration and innovation. The campus typically features contemporary office spaces and employee amenities.
As part of Telenor, the work culture likely combines the agility and digital focus of the Vimla brand with the established corporate environment of a major telecom operator. Emphasis on technology, customer experience, and potentially Scandinavian work-life balance principles.
The headquarters is crucial for Vimla's strategic direction, brand management, and operational execution within the Swedish market, benefiting from the resources and network of Telenor.
Vimla's mobile services are exclusively offered within Sweden. It does not have a direct international operational presence for its services. However, its parent company, Telenor Group, has a significant global presence in telecommunications across Scandinavia and Asia.
Campus Telenor, Kistagången 16 (part of Telenor Sverige AB)
Solna (Stockholm Urban Area)
Stockholm County
Sweden
Address: Campus Telenor, Kistagången 16, 169 79 Solna, Sweden
This location serves as the primary hub for all Vimla operations, benefiting from the shared services and infrastructure of Telenor Sweden.
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As of April 2025, Vimla' leadership includes:
Vimla has been backed by several prominent investors over the years, including:
Specific executive changes solely for the Vimla brand unit are not frequently publicized as distinct from Telenor Sweden's broader leadership announcements. Leadership roles for Vimla are typically within Telenor's structure. No major Vimla-specific leadership changes have been widely reported in the last 12 months.
Discover the tools Vimla uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Vimla employees, as part of Telenor Sverige AB, typically use Telenor's corporate email domain. Customer support interactions are primarily managed through Vimla's website portal, chat, and a general support email if provided.
firstname.lastname@telenor.se
Format
anna.svensson@telenor.se
Example
70%
Success rate
Telenor Sverige Press / Cision • February 7, 2023
Vimla announced the launch of a new technical platform, Vimla 2.0, aimed at enhancing customer experience and enabling faster development of new services. Key improvements include the introduction of eSIM, Wi-Fi calling, Voice over LTE (VoLTE), and 5G access, significantly modernizing its offering to better compete in the Swedish telecom market....more
Vimla Blog • September 1, 2022
Vimla announced that it is starting to roll out 5G access to its customers. The upgrade is being implemented progressively, with the aim of providing all customers with compatible devices and subscriptions access to Telenor's 5G network....more
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