What Does Vimla Do?

Total employees120
HeadquartersSolna (Stockholm Urban Area)
Founded2014

Vimla is a Swedish mobile virtual network operator (MVNO) launched in March 2014. It operates on Telenor's network, offering simple, flexible, and often competitively priced mobile subscriptions primarily targeted at the Swedish consumer market. Vimla is known for its digital-first approach, focusing on online sales and customer service, and often includes features like data rollover and no binding contracts. The brand positions itself as a fair and transparent alternative in the telecommunications landscape, aiming to challenge traditional operators with user-friendly terms and community engagement. Vimla was acquired by Telenor Sweden in 2016 but continues to operate as a distinct brand.

Where Is Vimla's Headquarters?

Vimla officeVimla officeVimla officeVimla office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central operational hub for the Vimla brand, including management, marketing, product development, and coordination of customer support, leveraging Telenor's infrastructure.

Notable Features:

Located within Telenor's modern 'Campus Telenor,' designed for collaboration and innovation. The campus typically features contemporary office spaces and employee amenities.

Work Culture:

As part of Telenor, the work culture likely combines the agility and digital focus of the Vimla brand with the established corporate environment of a major telecom operator. Emphasis on technology, customer experience, and potentially Scandinavian work-life balance principles.

HQ Significance:

The headquarters is crucial for Vimla's strategic direction, brand management, and operational execution within the Swedish market, benefiting from the resources and network of Telenor.

Values Reflected in HQ: The HQ environment likely reflects values of innovation, efficiency, collaboration, and customer-centricity, aligning with both Vimla's challenger brand ethos and Telenor's corporate standards.

Location:

Vimla's mobile services are exclusively offered within Sweden. It does not have a direct international operational presence for its services. However, its parent company, Telenor Group, has a significant global presence in telecommunications across Scandinavia and Asia.

Street Address:

Campus Telenor, Kistagången 16 (part of Telenor Sverige AB)

City:

Solna (Stockholm Urban Area)

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Vimla Operate Around the World?

Stockholm, Sweden (Telenor Campus)

Address: Campus Telenor, Kistagången 16, 169 79 Solna, Sweden

This location serves as the primary hub for all Vimla operations, benefiting from the shared services and infrastructure of Telenor Sweden.

Buying Intent Signals for Vimla

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Vimla? Meet the Executive Team

As of April 2025, Vimla' leadership includes:

Björn Lindberg - Head of Vimla (at Telenor)
Hanna Sweijer - Former Head of Vimla / Current Product Marketing Manager Consumer Postpaid at Telenor

Who's Investing in Vimla?

Vimla has been backed by several prominent investors over the years, including:

Telenor Sverige AB (Wholly owned by Telenor Group)

What Leadership Changes Has Vimla Seen Recently?

Hire0
Exits0

Specific executive changes solely for the Vimla brand unit are not frequently publicized as distinct from Telenor Sweden's broader leadership announcements. Leadership roles for Vimla are typically within Telenor's structure. No major Vimla-specific leadership changes have been widely reported in the last 12 months.

What Technology (Tech Stack) Is Used byVimla?

Discover the tools Vimla uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vimla Email Formats and Examples

Vimla employees, as part of Telenor Sverige AB, typically use Telenor's corporate email domain. Customer support interactions are primarily managed through Vimla's website portal, chat, and a general support email if provided.

firstname.lastname@telenor.se

Format

anna.svensson@telenor.se

Example

70%

Success rate

What's the Latest News About Vimla?

Telenor Sverige Press / CisionFebruary 7, 2023

Vimla lanserar Vimla 2.0 och tar ett rejält kliv för att utmana branschen (Vimla launches Vimla 2.0 and takes a big step to challenge the industry)

Vimla announced the launch of a new technical platform, Vimla 2.0, aimed at enhancing customer experience and enabling faster development of new services. Key improvements include the introduction of eSIM, Wi-Fi calling, Voice over LTE (VoLTE), and 5G access, significantly modernizing its offering to better compete in the Swedish telecom market....more

Vimla BlogSeptember 1, 2022

Nu börjar Vimla med 5G! (Now Vimla starts with 5G!)

Vimla announced that it is starting to roll out 5G access to its customers. The upgrade is being implemented progressively, with the aim of providing all customers with compatible devices and subscriptions access to Telenor's 5G network....more

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