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Vilebrequin is a French luxury brand specializing in swimwear and ready-to-wear for men, women, and children. Founded in Saint-Tropez in 1971 by Fred Prysquel, a photographer and sports car enthusiast, the brand is renowned for its vibrant prints, high-quality materials, and playful, elegant St. Tropez spirit. Vilebrequin draws inspiration from the joy and freedom of vacation, offering a range of products from its iconic men's swim trunks to dresses, polo shirts, and accessories. The brand emphasizes family values, often featuring father-and-son matching swimwear. Acquired by the American company G-III Apparel Group in 2012, Vilebrequin continues to expand its global presence while maintaining its commitment to craftsmanship and the 'art de vivre' of the French Riviera.
Global strategic management, brand direction, design oversight, international operations coordination, marketing strategy, and financial control for the Vilebrequin brand.
Modern office facilities designed to foster creativity, innovation, and collaboration, reflecting the brand's premium positioning. Specific architectural details are not widely publicized.
A dynamic, international, and creative environment focused on luxury, innovation in resort wear, and upholding the brand's rich heritage. The culture emphasizes quality, meticulous craftsmanship, and embodying the 'St. Tropez art de vivre'.
The Geneva headquarters provides a stable and internationally connected base for managing Vilebrequin's global operations and luxury brand status, leveraging Switzerland's reputation for precision and business excellence.
Vilebrequin boasts a significant global presence, operating through a network of over 150 of its own retail stores in prestigious locations and high-end department stores across North America, Europe, Asia-Pacific, the Middle East, and South America. The brand's international reach is further supported by a robust e-commerce platform serving numerous countries. Globally supported functions include retail operations, localized marketing and PR, product distribution, customer service, and strategic brand partnerships, all managed to maintain a consistent luxury experience and uphold the St. Tropez spirit worldwide.
Chemin du Puits 2
Plan-les-Ouates
Geneva
Switzerland
Address: 10 Rue de la Paix, 75002 Paris, France
Focuses on maintaining the brand's strong European presence, particularly its French heritage, driving innovation in fashion and textile design, and coordinating with European markets.
Address: 400 Madison Avenue, Suite 801, New York, NY 10017, USA
Drives brand expansion, manages retail operations and wholesale partnerships across the United States and Canada, and adapts global marketing strategies to local consumer preferences.
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As of April 2025, Vilebrequin' leadership includes:
Vilebrequin has been backed by several prominent investors over the years, including:
No major publicly announced C-level executive hires or departures have been identified for Vilebrequin in the last 12 months, suggesting stability in the top leadership team. Minor changes or internal promotions below the C-suite may have occurred but are not widely reported.
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Vilebrequin commonly uses the [first_initial][last]@vilebrequin.com email format for its employees. Other formats might exist but this is the most frequently observed.
[first_initial][last]@vilebrequin.com
Format
j.doe@vilebrequin.com
Example
95%
Success rate
Fashion Network • February 21, 2024
Vilebrequin is set to open a unique 'beach tower' concept store at Jumeirah Marsa Al Arab in Dubai in September 2024, offering an innovative retail experience that includes VIP suites and exclusive services....more
Yahoo Finance (originally Ragtrader) • December 6, 2023
Vilebrequin expanded its Australian presence with a new store opening in Bondi Beach, Sydney, further establishing its luxury resort wear appeal in key coastal destinations....more
WWD • November 2, 2023
Vilebrequin launched its first-ever skiwear capsule collection, extending its resort wear expertise from the beach to the slopes, featuring puffer jackets, ski pants, and accessories....more
FashionUnited • October 17, 2023
Vilebrequin opened a new flagship store in London's Covent Garden, marking a significant retail expansion in the UK market. The store showcases the brand's full range of men's, women's, and children's swimwear and resort wear....more
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