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Viewster AG was a Swiss-based video-on-demand (VOD) streaming service headquartered in Zurich, Switzerland. Founded in 2007 by Kai Henniges and Jörg Boksberger, the platform specialized in offering a diverse catalog of content, with a strong focus on anime, independent films, and niche genre movies and series. Viewster primarily operated on an ad-supported (AVOD) model, providing free access to a large portion of its library. The service aimed to connect global audiences with unique entertainment otherwise hard to find. Despite its efforts and international reach, Viewster faced increasing competition and financial challenges, ultimately leading to its declaration of bankruptcy and cessation of operations in early 2019. Its assets, including its content library and technology, were subsequently acquired by Cinedigm.
Served as the global operational hub for Viewster AG, encompassing management, content acquisition strategy, platform development, marketing, legal, and administrative functions for its international VOD service.
Likely a standard modern office space within Zurich West, a redeveloped business district. Specific architectural highlights or unique internal features attributable to Viewster's tenancy are not publicly documented.
Assumed to be a dynamic, international, and innovative startup environment, typical of tech and digital media companies of its time. The culture likely emphasized agile development, global content curation, and reaching diverse online communities.
The Zurich headquarters was central to Viewster's identity and operations, serving as the command center from which it launched and managed its global streaming platform. Its location in a major European business hub facilitated international partnerships.
Prior to its closure, Viewster AG operated a global video-on-demand service accessible in numerous countries across North America, Europe, Asia, Latin America, and Oceania. Its platform was designed for an international audience, supporting multiple languages and curating content from various regions. Functions supported globally included content licensing and distribution, localized marketing efforts, and customer support catering to a worldwide user base.
Förrlibuckstrasse 66
Zurich
Zurich (ZH)
Switzerland
Address: [Specific street address not publicly available post-closure; likely a small office or co-working space]
To strengthen Viewster's presence in key European markets, facilitate content acquisition from European distributors, and tap into the regional tech talent pool.
Address: [Specific street address not publicly available post-closure; likely a representative office]
To facilitate partnerships and content deals within the significant North American market and maintain relationships with US-based content creators and distributors.
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As of April 2025, Viewster AG' leadership includes:
Viewster AG has been backed by several prominent investors over the years, including:
As Viewster AG approached its bankruptcy in early 2019, executive roles were fundamentally impacted by the company's cessation of operations. There were no significant new executive hires in its final months; the primary 'change' was the dissolution of all existing executive and staff positions. Key leadership, including the co-founders, remained with the company until its closure.
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Specific internal email format data for the defunct Viewster AG is not publicly available. However, companies of its size and structure in the tech/media sector commonly used standardized formats. Based on typical conventions, emails likely followed patterns such as [first_initial][last]@[companydomain] or [first].[last]@[companydomain].
[f][last]@viewster.com or [first].[last]@viewster.com
Format
khenniges@viewster.com (example, based on common formats)
Example
0 (Company is defunct, emails are no longer active or valid)%
Success rate
Anime News Network (and other industry publications) • February 8, 2019
Zurich-based anime and niche content streaming service Viewster AG officially filed for bankruptcy in early February 2019. The company, known for its ad-supported free access to a wide library of content, ceased operations, impacting its global user base and content partners....more
Media Play News (reporting on Cinedigm announcements) • May 1, 2019
Cinedigm Corp. announced its acquisition of the key assets of the bankrupt Viewster AG. The acquisition included Viewster's extensive content library, particularly its anime titles, and its streaming technology platform. Cinedigm aimed to integrate these assets to enhance its own digital channel offerings....more
TechCrunch • November 14, 2014
Viewster, the European VOD startup, announced further funding from existing investors including Qualcomm. The company aimed to expand its ad-supported long-form video content, positioning itself as an alternative for genres like anime and sci-fi, and targeting a global millennial audience....more
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