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Viewbix was an innovative technology company that provided a platform for making videos interactive and actionable. Users could easily add calls-to-action, branding, and various apps (like email capture, social sharing, and links) directly within their video players. This empowered businesses and marketers to increase viewer engagement, drive conversions, and gather valuable analytics from their video content. Viewbix's technology was acquired by Powtoon in 2019 to enhance Powtoon's video creation offerings.
Served as the central hub for product development, research and development, engineering, global operations management, and strategic marketing initiatives.
Likely a modern, open-plan office space typical of tech startups, designed to foster collaboration, creativity, and rapid innovation in video technology.
Characterized by a dynamic, fast-paced startup environment. Emphasis was placed on innovation, user-centric design, and leveraging data to improve video engagement tools.
The Israeli headquarters was pivotal in developing Viewbix's core technology, positioning it as an early mover in the interactive video advertising and marketing space.
While primarily operating from Israel with a significant office in the US, Viewbix's SaaS platform served a global clientele. Its services supported businesses worldwide in enhancing their video marketing efforts, particularly in North America, Europe, and other regions with high digital marketing adoption.
Ha-Melakha St 8
Ra'anana
Central District
Israel
Address: 575 Lexington Avenue, New York, NY 10022 (last known address for US entity)
To establish and grow Viewbix's presence in the United States, build relationships with American clients and partners, and provide regional support and market insights.
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As of April 2025, Viewbix' leadership includes:
Viewbix has been backed by several prominent investors over the years, including:
Viewbix was acquired by Powtoon in August 2019. As an independent entity, Viewbix has not had executive hires or exits in the last 12 months. Any leadership changes would have occurred around the acquisition or within Powtoon's structure.
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Prior to its acquisition, a common email format for Viewbix employees was likely [first_initial][last]@viewbix.com or [first].[last]@viewbix.com. As Viewbix.com now redirects and the company is part of Powtoon, emails to this domain are unlikely to be active.
[first_initial][last]@viewbix.com
Format
jstefansky@viewbix.com
Example
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Success rate
Powtoon Blog • August 27, 2019
Powtoon announced its acquisition of Viewbix, a platform specializing in adding interactive elements to videos. This strategic move aimed to integrate Viewbix's technology to allow Powtoon users to create more engaging, actionable, and measurable video content....more
TechCrunch • October 29, 2013
Viewbix, the platform for adding calls-to-action and apps to videos, secured $2 million in funding. The round was led by 2B Angels and JRhonda, aimed at furthering product development and expanding its market reach....more
VentureBeat • January 28, 2015
Viewbix announced a new version of its platform, offering enhanced customization for interactive video players. This update allowed brands to better integrate their identity and specific engagement tools within their video content, aiming to improve ROI on video marketing campaigns....more
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