HQ Function

The Hillsborough headquarters serves as the central hub for Vietri's operations, including administration, product design and curation, marketing, sales support, customer service, and houses their flagship Outlet Store.

Notable Features:

The headquarters is located in a historic building in downtown Hillsborough and notably includes the VIETRI Flagship Outlet Store, offering customers a direct shopping experience with access to a wide range of products, including discounted and one-of-a-kind items.

Work Culture:

Vietri fosters a work environment inspired by Italian hospitality and a passion for their products. The culture likely emphasizes collaboration, customer focus, an appreciation for craftsmanship and design, and a family-like atmosphere, reflecting its family-owned heritage.

HQ Significance:

The Hillsborough location is significant as it grounds the company in a community-focused environment while managing its extensive network of Italian artisans and North American retailers. The presence of the outlet store at the HQ also strengthens brand connection with consumers and serves as a tangible representation of the brand.

Values Reflected in HQ: The choice of a historic location and the integration of an outlet store reflect Vietri's values of heritage, authenticity, customer connection, community engagement, and a tangible appreciation for beautiful, handcrafted objects.

Location:

Vietri's global presence is primarily characterized by its extensive sourcing network of artisan partners across Italy, from which it imports handcrafted goods. The company's main distribution market is North America (primarily the United States and Canada), serving customers through a network of independent retailers, department stores, interior designers, and its e-commerce platform. While sales are focused on North America, the essence of its brand and product origin is deeply rooted in Italian craftsmanship and culture, giving it an international flavor. They also participate in key industry trade shows which may have international attendance.

Street Address:

201 S Churton St

City:

Hillsborough

State/Province:

NC

Country:

USA