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Viejas Enterprises is the premier business and economic development arm of the Viejas Band of Kumeyaay Indians, a sovereign Native American nation. Located in Alpine, California, Viejas Enterprises manages a diverse portfolio of successful businesses. These prominently include the world-class Viejas Casino & Resort, the Viejas Hotel, the Viejas Outlet Center, the Ma-Tar-Awa RV Park, Viejas Entertainment & Production, and two Viejas-owned travel centers. The enterprises are committed to providing exceptional guest experiences, fostering economic self-sufficiency for the Viejas Tribe, and contributing positively to the surrounding community and region.
The headquarters oversees strategic planning, operations, finance, marketing, and human resources for all Viejas Enterprises, ensuring alignment with the Viejas Tribe's goals and values.
The main operational hub is co-located with the Viejas Casino & Resort, a AAA Four Diamond rated property. This complex includes a large casino, luxury hotel towers, multiple dining venues (including the award-winning The Grove Steakhouse), an entertainment venue (The Oak Ballroom), extensive meeting spaces, and the adjacent Viejas Outlet Center. The architecture often incorporates natural elements and subtle nods to Kumeyaay heritage.
The work culture at Viejas Enterprises, often referred to as 'The Viejas Way,' emphasizes exceptional guest service, teamwork, integrity, and respect. It fosters a supportive environment that values its employees and their contributions to the success of the Tribe's enterprises, with a focus on professional development and community involvement.
The headquarters and its associated enterprises serve as the primary economic engine for the Viejas Band of Kumeyaay Indians. They provide substantial employment opportunities, generate revenue that funds tribal government services, education, healthcare, and cultural preservation programs, and act as a major economic contributor to East San Diego County.
Viejas Enterprises' physical operations are primarily based in Alpine, California. However, its flagship Viejas Casino & Resort attracts a diverse clientele from across the United States and internationally, supported by marketing outreach and online booking capabilities. While it does not maintain physical offices abroad, its reputation as a premier gaming and resort destination gives it a broad appeal. The Viejas Band of Kumeyaay Indians also engages in inter-tribal relations and advocacy that can have national and sometimes international reach.
5000 Willows Rd
Alpine
CA
USA
Address: 5000 Willows Rd, Alpine, CA 91901
To enhance the Viejas Reservation as a multi-faceted destination, drive additional visitor traffic, create local employment, and generate retail revenue.
Address: 5000 Willows Rd, Alpine, CA 91901 (within the Viejas Casino & Resort)
Supports the casino and entertainment venues by offering convenient, high-quality lodging, extending guest stays, and attracting visitors from further afield.
Address: 4945 Willows Rd, Alpine, CA 91901
Provides essential services, captures commuter and traveler market share, and generates supplementary revenue for Viejas Enterprises.
Address: 2495 Viejas Grade Rd, Alpine, CA 91901
Expands the service footprint for fuel and convenience retail within the local area, catering to different traffic patterns.
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As of April 2025, Viejas Enterprises' leadership includes:
Viejas Enterprises has been backed by several prominent investors over the years, including:
Viejas Enterprises and Viejas Casino & Resort occasionally announce key leadership changes. In the past year, a notable appointment was made for the General Manager role at the Casino & Resort. Other executive transitions are not always widely publicized for tribal enterprises.
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Email communications from Viejas Enterprises and its entities, such as Viejas Casino & Resort, typically use the viejas.com domain. Common professional email formats are often based on employee names.
Likely formats include [first_initial][last]@viejas.com (e.g., jsmith@viejas.com) or [first].[last]@viejas.com (e.g., john.smith@viejas.com).
Format
jwild@viejas.com
Example
70%
Success rate
Indian Gaming Magazine • October 25, 2023
Viejas Casino & Resort in Alpine, CA, has announced the appointment of Jim Wild as its new General Manager. Wild brings over two decades of experience in the gaming and hospitality industry to his new role....more
PR Newswire • July 19, 2023
Viejas Casino & Resort announced it has once again received the coveted AAA Four Diamond Award for both its luxury hotel and its signature dining venue, The Grove Steakhouse. This marks multiple consecutive years Viejas has earned this distinction, underscoring its commitment to excellence....more
Viejas Casino & Resort Blog / Local News Outlet • May 1, 2024
Viejas Casino & Resort announced its summer season promotions, including new gaming tournaments, live entertainment schedules at The Oak Ballroom and other venues, and special offers for dining and hotel stays, aiming to attract visitors during the peak vacation period....more
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