What Does VideoAmp Do?

Total employees662
HeadquartersLos Angeles
Founded2014

VideoAmp is an advertising technology company transforming how media is valued, bought, and sold. Its platform provides advanced audience measurement, currency, and optimization solutions for the modern, cross-platform TV advertising landscape. By unifying and de-duplicating audiences across linear TV, streaming, and digital, VideoAmp aims to create a more efficient and effective advertising ecosystem for brands, agencies, and media owners. They focus on providing privacy-compliant, data-driven insights to improve advertising ROI and viewer experience.

Where Is VideoAmp's Headquarters?

VideoAmp officeVideoAmp officeVideoAmp officeVideoAmp office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary hub for corporate strategy, product development, engineering, marketing, sales leadership, and administrative functions.

Notable Features:

Located on the iconic Sunset Strip, the office likely features modern, open-concept designs to foster collaboration, with state-of-the-art technology and amenities typical of a leading tech company. Proximity to media and entertainment industries.

Work Culture:

VideoAmp's work culture is often described as innovative, fast-paced, and data-driven. Employees are encouraged to challenge the status quo and contribute to the company's mission of redefining media measurement. There's an emphasis on collaboration, transparency, and employee growth.

HQ Significance:

The Los Angeles headquarters positions VideoAmp at the heart of the entertainment and media industry, facilitating close collaboration with major studios, networks, and agencies. It's the nerve center for their technological innovation and strategic initiatives.

Values Reflected in HQ: The headquarters' location and design likely reflect VideoAmp's values of innovation, connection to the media industry, and a dynamic, forward-thinking approach.

Location:

VideoAmp's primary operational focus and client base are within the United States. While its platform ingests and processes data that may have global origins for US-based campaigns, its physical office locations and direct market operations are currently concentrated in North America. They support multinational corporations for their US advertising activities.

Street Address:

8800 West Sunset Boulevard, Floor 8

City:

Los Angeles

State/Province:

California

Country:

USA

Where Else Does VideoAmp Operate Around the World?

New York, New York, USA

Address: 450 Park Ave S, 9th Floor, New York, NY 10016

Supports East Coast clients and partners, driving adoption of VideoAmp's platform and gathering market feedback from a key advertising region.

Chicago, Illinois, USA

Address: Specific address not readily available, but presence confirmed.

Serves as a strategic point of contact for advertisers and agencies in the Midwest, providing localized support and market insights.

Detroit, Michigan, USA

Address: Specific address not readily available, but presence confirmed.

Caters to the unique needs of the automotive sector and other industries prominent in the Detroit and surrounding Great Lakes region.

Buying Intent Signals for VideoAmp

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading VideoAmp? Meet the Executive Team

As of April 2025, VideoAmp' leadership includes:

Ross McCray - Co-Founder & CEO
Michael Parkes - President
Tony Fagan - Chief Technology Officer
Paul Ross - Chief Financial Officer
Peter Lallas - Chief Revenue Officer
Josh Hudgins - Chief Product Officer
Jenny Savage - Chief People Officer
Marisela Quintana - Chief Client Officer

Who's Investing in VideoAmp?

VideoAmp has been backed by several prominent investors over the years, including:

The Raine Group
Ankona Capital
Mediaocean
RTL Group
Vista Credit Partners
Anthem Venture Partners
Simon Equity Partners
Wavemaker Partners
Hubert Burda Media

What Leadership Changes Has VideoAmp Seen Recently?

Hire1
Exits0

VideoAmp has seen strategic additions and promotions within its executive team over the past year to bolster its growth in areas like revenue, technology, and client services.

New Appointments:

Peter Lallas, Peter Lallas appointed as new Chief Revenue Officer.
Tony Fagan, Tony Fagan promoted from SVP of Engineering to Chief Technology Officer.

What Technology (Tech Stack) Is Used byVideoAmp?

Discover the tools VideoAmp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

VideoAmp Email Formats and Examples

VideoAmp commonly uses the 'first.last@videoamp.com' or 'firstinitiallast@videoamp.com' email format. Other variations might exist but these are the most prevalent.

first.last@videoamp.com or flast@videoamp.com

Format

jane.doe@videoamp.com or jdoe@videoamp.com

Example

80%

Success rate

What's the Latest News About VideoAmp?

Broadcasting+Cable • April 25, 2024

VideoAmp Gets Conditional Certification From Media Rating Council for TV Measurement

VideoAmp received conditional certification from the Media Rating Council for its cross-platform television measurement, specifically for its household and ad-level audience estimates using set-top box and smart TV data....more

AdExchanger • March 7, 2024

Horizon Media Taps VideoAmp As Cross-Platform Video Measurement Partner

Horizon Media selected VideoAmp as a cross-platform video measurement partner to provide audience measurement and advanced currency solutions for its clients, aiming to improve campaign effectiveness....more

NextTV • October 18, 2023

VideoAmp Promotes Tony Fagan to Chief Technology Officer

VideoAmp announced the promotion of Tony Fagan to Chief Technology Officer. Fagan, previously SVP of engineering, will now lead the company's overall technology strategy and development efforts....more

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