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Victorinox's Overview

Total employees1614
HeadquartersIbach
Founded1884

Victorinox AG is a global company, originally and famously known as the creator of the Swiss Army Knife. Founded in 1884 by Karl Elsener in Ibach, Switzerland, the company has expanded its offerings to include five product categories: Swiss Army Knives, Household and Professional Cutlery, Watches, Travel Gear, and Fragrances. Victorinox is synonymous with Swiss quality, functionality, innovation, and iconic design. It remains a family-owned business, with a strong commitment to its heritage, employees, and sustainable practices, distributing its products in over 120 countries.

Where is Victorinox's Headquarters?

Victorinox officeVictorinox officeVictorinox officeVictorinox office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global headquarters, encompassing corporate management, product innovation and design (especially for knives and cutlery), primary manufacturing for Swiss Army Knives and household/professional cutlery, and central marketing operations.

Notable Features:

Includes the main Swiss Army Knife production facility, the 'Swiss Knife Valley' Visitor Center with a museum, interactive exhibits, factory tours, and brand stores. The site reflects a blend of modern industrial architecture and spaces dedicated to brand heritage.

Work Culture:

Deeply rooted in Swiss values of precision, quality, and reliability. As a family-owned company, it fosters a culture of long-term commitment, employee well-being, innovation, and sustainability. There's a strong sense of pride in craftsmanship and a collaborative environment.

HQ Significance:

Ibach is the historic birthplace of Victorinox and the Swiss Army Knife. The headquarters symbolizes the company's enduring legacy, its 'Made in Switzerland' commitment, and its evolution from a local workshop to a globally recognized brand.

Values Reflected in HQ: The headquarters embodies Victorinox's core values: quality (state-of-the-art production), functionality (efficient operations), innovation (R&D facilities), iconic design (brand presentation), tradition (museum and heritage elements), and responsibility (sustainable practices, commitment to local community).

Location:

Victorinox operates on a global scale, with its products available in over 120 countries. Key functions supported internationally include manufacturing (primarily knives and cutlery in Switzerland, other products sourced globally under strict quality control), research and development, marketing and sales through a network of subsidiaries and third-party distributors, dedicated retail stores in major cities, e-commerce operations, and comprehensive customer service.

Street Address:

Bahnhofstrasse 3

City:

Ibach

State/Province:

Schwyz

Country:

Switzerland

Victorinox's Global Presence

Monroe, Connecticut/USA

Address: 7 Victoria Dr, Monroe, CT 06468, USA

To oversee and expand Victorinox's brand presence and business operations across North America, ensuring market-specific strategies align with global objectives.

Tokyo/Japan

Address: Ebisu MF Bldg. 4-6-1 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan

To strengthen Victorinox's market share and brand equity in Japan, a significant market for high-quality and premium goods, by tailoring experiences and products to local tastes.

Hong Kong SAR/China

Address: Unit 805-7, 8/F, Peninsula Square, 18 Sung On Street, Hung Hom, Kowloon, Hong Kong

To drive growth and brand development in the dynamic Asian markets, adapting to diverse consumer needs and retail landscapes.

Buying Intent Signals for Victorinox

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Victorinox

As of April 2025, Victorinox' leadership includes:

Carl Elsener Jr. - CEO
Patrick Hiltpold - CFO
Ulrich Steiner - CSO (Chief Sales Officer)

Investors of Victorinox

Victorinox has been backed by several prominent investors over the years, including:

Victorinox is a private, family-owned company. 90% of the shares of Victorinox AG are held by the Victorinox Foundation (Victorinox Carl und Elise Elsener-Gut Stiftung), ensuring the company's long-term independence and continuity. The remaining 10% are held by a non-profit foundation that supports charitable projects.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In early 2023, Victorinox announced the appointment of a new Chief Sales Officer. As a privately held company, Victorinox does not frequently publicize all executive movements; major changes are typically communicated through official channels if deemed broadly relevant.

New Appointments:

Ulrich Steiner, Ulrich Steiner was appointed as the new Chief Sales Officer to oversee global sales strategies and drive growth for Victorinox.

Technology (Tech Stack) used by Victorinox

Discover the tools Victorinox uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Victorinox Email Formats and Examples

Victorinox typically utilizes a standard corporate email format, most commonly combining the employee's first and last name with the company domain. This format is widely used for professional communication.

firstname.lastname@victorinox.com

Format

carl.elsener@victorinox.com

Example

90%

Success rate

News and media

Lucerne Tourism / VictorinoxJanuary 15, 2024

Victorinox Commemorates 140 Years of Heritage and Iconic Design

In 2024, Victorinox celebrates its 140th anniversary, a milestone underscoring its enduring legacy in Swiss manufacturing, quality, and innovation, famously started with the Original Swiss Army Knife. The year will be marked by special editions and events....more

Retail JewellerSeptember 28, 2023

Victorinox Opens New Brand Store in London's Battersea Power Station

Victorinox expanded its retail presence with the opening of a new brand store in the iconic Battersea Power Station, London, offering customers an immersive experience with its full range of products including knives, watches, travel gear, and fragrances....more

Europa StarMay 23, 2023

Victorinox Expands Watch Portfolio with New Alliance XS Collection

Victorinox introduced the Alliance XS watch collection, offering a smaller, elegant timepiece for women, continuing its tradition of blending Swiss precision engineering with contemporary design in its growing watch segment....more

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