Victorinox AG is a global company, originally and famously known as the creator of the Swiss Army Knife. Founded in 1884 by Karl Elsener in Ibach, Switzerland, the company has expanded its offerings to include five product categories: Swiss Army Knives, Household and Professional Cutlery, Watches, Travel Gear, and Fragrances. Victorinox is synonymous with Swiss quality, functionality, innovation, and iconic design. It remains a family-owned business, with a strong commitment to its heritage, employees, and sustainable practices, distributing its products in over 120 countries.
Serves as the global headquarters, encompassing corporate management, product innovation and design (especially for knives and cutlery), primary manufacturing for Swiss Army Knives and household/professional cutlery, and central marketing operations.
Includes the main Swiss Army Knife production facility, the 'Swiss Knife Valley' Visitor Center with a museum, interactive exhibits, factory tours, and brand stores. The site reflects a blend of modern industrial architecture and spaces dedicated to brand heritage.
Deeply rooted in Swiss values of precision, quality, and reliability. As a family-owned company, it fosters a culture of long-term commitment, employee well-being, innovation, and sustainability. There's a strong sense of pride in craftsmanship and a collaborative environment.
Ibach is the historic birthplace of Victorinox and the Swiss Army Knife. The headquarters symbolizes the company's enduring legacy, its 'Made in Switzerland' commitment, and its evolution from a local workshop to a globally recognized brand.
Victorinox operates on a global scale, with its products available in over 120 countries. Key functions supported internationally include manufacturing (primarily knives and cutlery in Switzerland, other products sourced globally under strict quality control), research and development, marketing and sales through a network of subsidiaries and third-party distributors, dedicated retail stores in major cities, e-commerce operations, and comprehensive customer service.
Bahnhofstrasse 3
Ibach
Schwyz
Switzerland
Address: 7 Victoria Dr, Monroe, CT 06468, USA
To oversee and expand Victorinox's brand presence and business operations across North America, ensuring market-specific strategies align with global objectives.
Address: Ebisu MF Bldg. 4-6-1 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
To strengthen Victorinox's market share and brand equity in Japan, a significant market for high-quality and premium goods, by tailoring experiences and products to local tastes.
Address: Unit 805-7, 8/F, Peninsula Square, 18 Sung On Street, Hung Hom, Kowloon, Hong Kong
To drive growth and brand development in the dynamic Asian markets, adapting to diverse consumer needs and retail landscapes.
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As of April 2025, Victorinox' leadership includes:
Victorinox has been backed by several prominent investors over the years, including:
In early 2023, Victorinox announced the appointment of a new Chief Sales Officer. As a privately held company, Victorinox does not frequently publicize all executive movements; major changes are typically communicated through official channels if deemed broadly relevant.
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Victorinox typically utilizes a standard corporate email format, most commonly combining the employee's first and last name with the company domain. This format is widely used for professional communication.
firstname.lastname@victorinox.com
Format
carl.elsener@victorinox.com
Example
90%
Success rate
Lucerne Tourism / Victorinox • January 15, 2024
In 2024, Victorinox celebrates its 140th anniversary, a milestone underscoring its enduring legacy in Swiss manufacturing, quality, and innovation, famously started with the Original Swiss Army Knife. The year will be marked by special editions and events....more
Retail Jeweller • September 28, 2023
Victorinox expanded its retail presence with the opening of a new brand store in the iconic Battersea Power Station, London, offering customers an immersive experience with its full range of products including knives, watches, travel gear, and fragrances....more
Europa Star • May 23, 2023
Victorinox introduced the Alliance XS watch collection, offering a smaller, elegant timepiece for women, continuing its tradition of blending Swiss precision engineering with contemporary design in its growing watch segment....more
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