HQ Function

Serves as the central hub for all global operations, including product design and development, marketing strategy, e-commerce management, customer service oversight, and international business development.

Notable Features:

Modern office facilities in a key European business city, designed to foster a creative and collaborative environment for its team. The location supports its image as an innovative and design-conscious brand.

Work Culture:

Characterized by innovation, dynamism, and a passion for golf. As a disruptor brand, the culture likely encourages entrepreneurial thinking, agility, a flat hierarchy, and a strong focus on digital trends and customer satisfaction.

HQ Significance:

The Munich headquarters is crucial as the command center for a rapidly expanding international D2C brand, driving its product innovation, brand identity, and global market penetration from a strategic European location known for its business infrastructure and talent pool.

Values Reflected in HQ: The headquarters likely embodies Vice Golf's core values of quality, performance, accessibility (through efficient D2C operations managed from HQ), innovation, customer-centricity, and a stylish, modern approach to the sport.

Location:

Vice Golf operates a strong global direct-to-consumer model, shipping its products to numerous countries across North America, Europe, Asia, and Australia. Their global functions include localized e-commerce websites (e.g., for the US, UK, EU, Australia), international marketing campaigns tailored to different regions, global customer support, and a network of distribution partners and warehouses (e.g., in the USA and Germany) to ensure efficient delivery worldwide. This allows them to maintain competitive pricing and direct customer engagement internationally.

Street Address:

Paul-Heyse-Straße 28

City:

Munich

State/Province:

Bavaria

Country:

Germany